Lao Fengxiang is a listed company, a top 500 enterprise in China, a century-old national brand and a famous jewelry brand in China. Lao Fengxiang was founded in 1848. It integrates science, industry, trade, production, supply and sales. Has a complete industrial chain and diversified product lines. It is a brand with profound domestic culture and spanning three worlds. It is also a banner of China's jewelry industry and a representative of outstanding enterprises.

Its research institutes, museums, professional factories, more than 3,000 jewelry stores, pawn shops and auction houses all over the country constitute Lao Fengxiang's huge industrial system, and its brand products have reached all categories of jewelry, and extended to tourist souvenirs, handicrafts, watches and glasses and other related industries and cross-border products.

From 2065438 to 2007, Lao Fengxiang's annual sales reached nearly 40 billion, and his profits achieved double-digit growth. With the rapid development in China and the development direction of "based on Shanghai, covering the whole country and going global", since 20 12, Lao Fengxiang has opened 14 jewelry stores overseas, China mainland and Hongkong.

Laofengxiang brand has been shortlisted in the list of Shanghai Enterprises 100, Fortune China 500 and World 100 luxury enterprises 13 for many times. It has been ranked among the top 500 most valuable brands in China for more than ten years, with a brand value of 260.97 million yuan in 20 17 years. In 20 18, Lao Fengxiang was once again awarded one of the "BrandZ 20 18 Most Valuable China Brands 100" selected by WPP, ranking first in the jewelry industry.

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Lao Fengxiang, as the authorized unit of precious metal products in the Expo, established the Expo product operation department and developed and designed nearly 100 products. Expo products are expected to have a higher gross profit margin, which will enhance the company's overall profitability, improve its performance by 2,065,438+00 years in the short term (the revenue will increase by about 65,438+00%), and enhance its brand influence in the long term.

With the upgrading of consumption in China, especially the urbanization of rural consumption patterns and the arrival of the wedding peak, the consumption of gold, silver and jewelry will continue to grow rapidly. As the industry leader, the company will fully enjoy the industry boom. On may 9th, 20 18, "Top 20 18 China Brand Values 100" was released, and Lao Fengxiang ranked 52nd.

References:

Baidu encyclopedia-Lao Fengxiang