The present situation and prospect of jewelry industry are very good. According to official data, in the first quarter of 2023, the national gold consumption was 29 1.58 tons, an increase of 12.03% compared with the same period in 2022, and the gold ornaments were 189.6 1 ton, an increase of 12.29%. 83.87 tons of gold bars and coins, a year-on-year increase of 20.47%; Industrial and other gold consumption 18. 10 ton, down 16.90% year on year. With the entry into force of a series of policies to promote consumption, consumers' willingness to consume has improved, and gold consumption recovered obviously in the first quarter, especially in February and March. The sales channel of gold, silver and jewelry in China is still mainly offline consumption, mainly because jewelry is a non-standardized product, and consumers will consume it after wearing it. However, in recent years, with the rapid development of domestic social media and content e-commerce, new models such as KOL planting grass and live broadcast have emerged, and the scale of online jewelry sales has gradually expanded.