To build Hainan into an international tourist island, we can refer to the practices of Jeju Island and Okinawa Island and make Hainan the first duty-free zone for daily consumer goods in the Mainland. The number, amount and quantity of duty-free goods purchased by foreign tourists abroad should be unlimited. There is no limit to the number of times, but the amount and quantity of duty-free consumer goods purchased by mainland tourists should be limited.
The pilot operation of the first duty-free shop in Sanya shows that for domestic tourists, duty-free shops are still in a state of "just watching and not buying". It is understood that the sales target of this duty-free shop is only foreigners, overseas Chinese and compatriots from Hong Kong, Macao and Taiwan who leave Sanya Phoenix Airport, and they need to show their passports and air tickets when shopping. At the same time, tourists can't pick up the goods directly after purchase. They must pick up the purchased goods at the pick-up point of the duty-free shop in the international terminal of Phoenix Airport before leaving the country. And the management of duty-free shops is also very strict. Every product in the duty-free shop is networked with the customs for filing, and the customs will also track the sales records in real time. For example, if a crystal product is damaged, it must be verified by a customs official before the product can be cancelled. 1. The implementation of tax exemption for outlying islands in Hainan is getting closer and closer, and the judgment of issuing relevant rules at the end of the year is maintained. The implementation time may be around 20 1 1 Spring Festival. Although the market tends to be pessimistic about the introduction time and implementation start time of Hainan's tax exemption for outlying islands because the Hainan provincial government has not yet announced it, we believe that tax exemption for outlying islands is the most important policy area for Hainan to build an international tourist island. Undoubtedly, it is the most urgent policy of Hainan provincial government in 20 1 1 year, and relevant leaders have clearly expressed their expectation that this policy can be implemented this year. There are indications that the detailed rules for the implementation of tax exemption for Hainan's outlying islands are likely to be officially launched one year after the State Council issued "Several Opinions on Promoting the Construction and Development of Hainan Tourism Island". As for the judgment of the specific implementation time, we think it will take some time because the customs needs to adjust the relevant business processes and train staff, and the company also needs to negotiate with the airport about the delivery point and other related matters. So we tend to think that the specific implementation time may be around 20 1 1 Spring Festival.
2. The duty-free shopping limit for outlying islands is estimated to be 5,000 yuan/person. In view of the principle and practice of self-use, the postal tax is from low to high: for the duty-free shopping quota of Hainan outlying islands, we still maintain the judgment that it is not lower than the entry duty-free quota, that is, 5000 yuan/person. However, in view of the fact that China does not levy or levy less postal tax on duty-free shopping under the principle of self-use, we believe that the customs will probably only levy a very low postal tax when the unit price of duty-free shopping in Hainan exceeds the limit, and will not substantially suppress the consumption level of duty-free shopping in Hainan.
3. The profitability of local stores in the implementation of tax exemption on outlying islands depends on the category of goods, and the gross profit margin is not lower than the existing tax-free business: Sanya Duty Free Shop mainly sets up three categories of goods, namely perfume, jewelry watches and luxury goods, and the specific brands are basically conventional products. Whether the category setting will be adjusted later depends on the implementation rules of tax exemption for outlying islands. As far as the current situation is concerned, if the relevant rules can be successfully promulgated, the stores in Sanya will realize large-scale sales, and their profitability (gross profit margin) may not be lower than the company's existing tax-free business, but the specific situation depends on the final product category.
4. The sale of duty-free shops in the city is still a high probability event: we have analyzed before that Sinopharm Group's acquisition of duty-free shops in the city mainly focuses on its business ability of raw material drug trade and overseas procurement and sales channels, and the duty-free shops in the city are not the focus of its strategic integration. Moreover, from the perspective of business relevance and integration effect, China Duty Free Shop's rich product categories and strong purchasing power are exactly what China Duty Free Shop lacks in the existing duty-free shops in the city. If mergers and acquisitions can be implemented, China Duty Free Shop will have a huge upgrade space in China Duty Free Shop, and China Duty Free Shop attaches great importance to its outbound personnel (including those who leave the country for personal and business reasons) to purchase licenses of no more than RMB 5,000 within six months after returning to China. Therefore, we think that 20 1 1 investment in China travel agency will be one of the important attractions. According to the investigation and industry-related information, we adjusted the forecast of duty-free market scale in Hainan Island. Based on this, we adjusted the impact of the 20 1 1 Hainan tax exemption policy on the company's performance. It is estimated that if the policy is implemented from 20 1 1, the company's profit forecast for the next three years will be 0.48 yuan, 0.84 yuan and 1 respectively. Considering the steady development of the company's travel agency business in inbound and domestic tourism, the rapid growth of outbound and exhibition business, the growth trend of duty-free goods business portfolio in the whole country and some regions, and the linkage effect of taxable goods, we will continue to maintain the company's "buy" investment rating, with a target price of 38.0 1~40.55 yuan in June-February.
After Hongkong, China's second duty-free shopping paradise settled in Hainan, and the tax exemption policy for outlying islands was approved. Hainan was successfully approved as an international tourist island. What kind of butterfly effect will duty-free shopping paradise bring to Hainan, and will the real estate market continue to heat up? Will there be a blowout in Hainan, which is already very hot? For details, connect CCTV reporter Tang Yiliang. Moderator: Tell us in detail the specific content of this tax exemption policy for outlying islands? Reporter: The news about the duty-free shopping policy for outlying islands has not been officially released, but the news about the approval of the duty-free shopping policy for outlying islands has been widely circulated. It is understood that the tax refund policy for foreigners' outbound shopping in Hainan will be fully launched on 201110. However, the implementation of tax exemption for China people leaving the island will be delayed, but the amount of tax exemption for China people will eventually be set at 5,000 yuan, exceeding the previous expectation of 2,000 to 3,000 yuan. How to buy it specifically? People can buy and apply for tax refund as long as they show their tickets to outlying islands.
We interviewed Dai Bin, vice president of China Tourism Research Institute, about the impact of tax exemption policy on Hainan tourism and other shopping destinations. Dai Bin: My feeling is that the tax exemption policy for outlying islands will first stimulate the development of Hainan's tourism, retail and logistics industries, which is definitely the case from international experience.
Secondly, in view of the fact that a considerable part of China's outbound tourism consumption is in shopping, the tax exemption policy in outlying islands and other places may continue to apply this tax exemption policy in the future, which will also have a certain impact on the development of China's outbound tourism, especially for some short-distance cities like Hong Kong. I think this is the influence of two positive comments.
The first will greatly stimulate the development of tourism and retail logistics in Hainan, and the second will balance the service trade deficit of outbound tourism, which has a positive effect on balancing the service trade deficit of tourism. I think the impact of this policy on shopping in Hong Kong and other major overseas tourist destinations will be limited. We go shopping not only for tax refund, but also for an overall evaluation of the whole environment, so from this situation, I think the impact is still limited. Judging from the fact that Hainan's tax exemption policy for outlying islands is an integral part of the State Council Document No.44, I think Hainan's tourism development still needs to calm down and find a strategic breakthrough from the perspective of its own industrial development competitiveness, and the future construction of an international tourist island will only rely on the tax exemption policy for outlying islands. The approval of Hainan Tourism Island triggered the real estate boom in Hainan at that time. Will the approval of the tax exemption policy for outlying islands trigger a new round of real estate boom? Will the influx of a large number of duty-free luxury goods into Hainan lead to price increases?
Dai Bin: I think it will be further promoted, because there are many macroeconomics and lack of effective investment channels and investment hotspots, so the tax exemption policy for outlying islands will definitely intensify, such as the construction of duty-free shops in the logistics industry and the construction of some hotels related to tourism real estate. Objectively speaking, we should not only prevent some asset bubbles in tourism investment, but I don't think the local prices will have much impact, because on the one hand, more people may go shopping, but on the other hand, due to the tax-free policy, the goods entering the island will also increase, which will raise some prices in the short term, but it will play a certain role in stabilizing prices in the long run. Luxury goods flooded into Hainan.
Southern Reporter learned from Hainan Provincial Tourism Bureau that from 20 10 to 10, Hainan received 20.94 million domestic tourists, and domestic tourism revenue reached 20.95 billion yuan. Among domestic tourists, except for ordinary consumers organized by 80% travel agencies, the tax exemption policy has brought about 4 million new target individual customers. If the amount of goods purchased by each person is 2000 yuan, then the capacity of Hainan duty-free market will reach about 8 billion yuan according to the static calculation of the size of tourists. If the annual tourism income of more than 20 billion yuan is added, the consumption driven by tourism and duty-free market alone will be close to 30 billion yuan.
China International Travel Service (60 1888) (SZ .60 1888), which monopolizes the duty-free market in Hainan, is considered as the listed company that has benefited the most from the duty-free policy. It is reported that this company, China Inspection-free Company, is the only company in Hainan that has the right to operate a tax-free license. "The company built the first duty-free shop in Hainan in Sanya, covering an area of 7,000 square meters. Since the sales target is only foreigners, overseas Chinese and compatriots from Hong Kong, Macao and Taiwan who leave Sanya Airport, they lost 8.568 million yuan last year and are expected to maintain losses this year. " Zhenrong Mao, an analyst at Guo Jin Securities (600 109), thinks.
2010110/In late October, Sanya Duty Free Shopping Mall Phase III boutique store area was officially opened, among which G ucci and T iffany entered China Duty Free Market for the first time, and B urberry, H ugo B oss, ZegnaSport, Ferragam o and D unhill all opened the latest images. "After that, China Duty Free Shop also plans to build new duty-free shops in Haikou, Wanning and Qionghai."
China International Travel Service will undoubtedly taste the soup. Securities analysts believe that Hainan's aviation, logistics, hotels, restaurants and other industries will also benefit from the tourism leverage effect of 1: 4.5.
Tourists reflect
On the morning of April 20th, 20 1 1, Sanya Duty Free Shop located atNo. Yuya Avenue 19, Xiayangtian, Hainan, China announced its opening. Thousands of tourists poured into the shops and rushed to the counters of high-end goods.
On the same day, the door of duty-free shopping in Hainan Island was officially opened to domestic and foreign tourists. Hainan has become the fourth region in the world to implement the tax exemption policy for outlying islands after Okinawa, Jeju, Mazu and Kinmen.
Sanya Duty Free Shop is the only shop in Hainan that implements the tax-free policy for outlying islands, with a business area of 7,000 square meters, covering many international brands such as perfume, cosmetics, jewelry, watches, clothing, leather goods, bags and so on, and top luxury brands such as Dior, Chanel, Lancome, Armani, Gucci and Tiffany are readily available.
"The tax exemption policy is great for our tourists. Now we can buy duty-free high-grade cosmetics without leaving the country. We can go shopping when we are on vacation in Hainan. " Customers report that the price of cosmetics here is cheaper than other shopping malls in China. The most expensive product she bought was a bottle of perfume with a price of more than 700 yuan. Other products ranged from 100 yuan to 200 yuan, with a total price of more than 3,000 yuan.
All duty-free goods sold in Sanya Duty Free Shop are directly purchased by Zhong Mian Group from the brand origin without intermediate links. Duty-free goods are exempt from customs duties, import value-added tax and consumption tax. The duty-free retail price of the same goods is lower than that of domestic department stores 15% to about 35%. Duty-free goods in Sanya Duty Free Shop not only maintain the price difference advantage with taxable goods, but also strive to be equal to or lower than the duty-free prices of neighboring countries and regions.
The implementation of the tax-free policy for outlying islands has also made "duty-free shopping tour" a new tourism product in Hainan, and many domestic travel agencies have added "duty-free shopping tour" to their tourist routes.
Lu Min, director of the Foreign Investment Management Department of Hainan Provincial Department of Commerce, said that in 20 10, Hainan received nearly 26 million overnight visitors. Stimulated by the favorable tax exemption policy for outlying islands, the number of tourists from 20 1 10 is expected to reach 30 million.
Lv Yong, deputy director of the Finance Department of Hainan Province, said that the annual sales scale of Okinawa and Jeju Island is about US$ 200 million. The tax exemption policy for Hainan's outlying islands is more favorable than that of Japan and Han Gengda, and internationally renowned brands are more attractive to China tourists. Therefore, the shopping scale brought by the tax exemption policy for outlying islands will be relatively large, and the effect will be very obvious, which will directly promote the development of tourism in Hainan.
Lv Yong said: "Without more international experience to learn from, the tax exemption policy for outlying islands will inevitably encounter some unforeseen difficulties. We need to constantly explore and innovate in practice, and the task in the future will be long and arduous. "
He said that Hainan will pay close attention to setting up duty-free shops in Haikou to form a dynamic competitive advantage and create a price advantage for duty-free goods in Hainan.
"Hainan is a pilot area for tourism reform and innovation in China. The tax exemption policy granted by the state to Hainan is another major attempt and innovation of China's opening up. " Tan Li, member of the Standing Committee of Hainan Provincial Party Committee, Minister of Propaganda and Vice Governor, said that this policy has high gold content and wide influence, which can directly promote the further development of Hainan's tourism industry and modern service industry, and accelerate the pace of building Hainan into an international tourist island.
Tan Li said that the tax exemption policy for outlying islands is not only about tourism and shopping, but more importantly, it is to enhance the attraction of Hainan tourism and promote the all-round development of Hainan's economy and society.
travel agency
He Xuejuan, Marketing Manager of Hainan Haizhiyuan Travel Agency, told the reporter that since the 20th, the high-end package tour route launched by Haizhiyuan has included duty-free shopping items. On the day before the passengers leave the island, the tour guide will take the group to Sanya Duty Free Shop for an hour and a half. She said that many tourists have expressed great interest in duty-free shopping, and it is expected that the market effect of shopping tour will be very good.
Tour group: More and more people signed up for the "May Day" free travel in Hainan.
Compared with the previous tax refund policy for foreigners leaving the country, the tax exemption policy for outlying islands that benefits Chinese people's shopping obviously brings more surprises to Hainan.
2011165438' s departure tax refund policy was tried out in Hainan, and the amount of tax refund in the first month was only 50,000 yuan. Lu Zhiyuan, assistant to the governor of Hainan and director of the Provincial Tourism Commission, analyzed during the "two sessions" that there are three reasons that restrict the tax refund for Hainan's departure: First, there are few overseas tourists, and 95% of the tourists who come to Hainan are mainland tourists. Secondly, the shopping habits of foreigners are different from those of China. People in China often bring things to their relatives and friends when they travel, but this is not the case abroad. Third, there are not enough shopping varieties and shops, so it is necessary to increase shopping publicity to let more overseas tourists know about the tax refund for departure.
Experts in economy and tourism believe that from the experience of Japan and South Korea, the tax exemption policy for outlying islands will play a positive role in promoting the development of local tourism in Hainan, especially in the context of the rapid rise of Chinese people's spending power, which will have a positive impact on Hainan's economy.
Wang Yongjun, dean of the Institute of Finance and Economics of the Central University of Finance and Economics, believes that the original intention of the tax exemption policy for outlying islands is to inject new impetus into Hainan's prosperity and development, and its essence is to create a tax-free paradise similar to Hong Kong's "shopping concessions" and expand China's tourism industry.
Wang Yongjun believes that the policy is enough to attract tourists to Hainan because of the large price discount brought by tax exemption and the advantages of China people in and outside Hainan, which will drive Hainan's tourism, shopping, logistics, catering and other service industries to gain new development space and increase Hainan's attractiveness as an international tourist island.
China International Travel Service organized the first batch of "duty-free tourists from outlying islands" to come to duty-free shops. The first group came from an enterprise in Zhejiang with 24 tourists. The tour guide of Sanya Duty Free Shop China International Travel Service introduced that the first batch of "duty-free outlying islands" tour routes had three or four groups of tourists.
The relevant person in charge of Nanhu International Travel Service also told the reporter, "At present, the number of applicants for Hainan Tour has exceeded 2,000, and the number of applicants for May Day has doubled compared with the same period last year." Not only that, the proportion of the agency's free travel in Hainan has gradually increased. The number of people who signed up for the May 1 ST free travel in Hainan accounted for 30% to 40% of the total number of tourists, and there is a growing trend. general situation
20 12, 10/0 On October 24th, the Ministry of Finance, after consultation with the Ministry of Commerce, the General Administration of Customs, State Taxation Administration of The People's Republic of China, the General Administration of Quality Supervision, Inspection and Quarantine and the State Food and Drug Administration of the United States, issued a policy announcement on duty-free shopping in Hainan Island.
According to the announcement, the age condition of policy applicants will be adjusted to 16 years old. Three types of duty-free goods, such as beauty and health care equipment, tableware and kitchen supplies, toys (including baby carriages), were added. After the adjustment, the number of duty-free goods was expanded to 2 1 kind, except for 20 kinds of goods that did not meet the safety requirements of civil aviation, were prohibited from import and were not exempted from tax reduction and exemption.
The announcement also said that the limit of duty-free shopping per person on outlying islands will be adjusted to 8,000 yuan, that is, the unit price of duty-free goods below 8,000 yuan (including 8,000 yuan), and the cumulative purchase amount per person will not exceed 8,000 yuan, and the scope of purchasing duty-free goods will be appropriately increased.
The announcement emphasizes that if there are surplus (or unused) tax-free quotas, passengers can use them when purchasing 1 piece of goods with a unit price of more than 8,000 yuan, and correspondingly deduct the tax base of import tax payable on imported goods, that is, under the condition that passengers pay import tax on imported goods at the retail price of goods-the remaining tax-free quotas, each person can also purchase 1 piece of goods with a unit price of more than 8,000 yuan each time.
The announcement shall be implemented as of 20 12 1 1.
Expert opinions/suggestions
Zhao Ping, deputy director of the Consumer Economics Research Department of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, said that the possibility of further liberalization of policies in the future is still great. She believes that there is still room for further liberalization in the future, especially in the amount of tax exemption, which should be further relaxed. Secondly, Hainan duty-free shops should also strive to improve service quality. She pointed out that if guests can only pick up the goods at the airport after shopping; If you shop in Sanya Duty Free Shop or leave Haikou Airport, you have to wait one more day, and you can't pick up the goods that day.
Tourist's point of view
Tourists generally say that the unit price of high-end internationally renowned brands such as watches, jewelry and bags in duty-free shops is more than 8,000 yuan. After buying a limited range of perfumes and cosmetics, I am faced with the embarrassment of not being able to continue shopping. If you buy high-value goods, you need to pay taxes in full. Tourists are not satisfied.