Extended data
Brand background
Gabrielle Chanel has never been married in her life. She created a great fashion empire and pursued the life she wanted. It is the best example of women's autonomy in itself, and it is also a new era woman who knows the most about emotional fun.
She dated ETIENNE BALSAN, a British aristocrat, who sponsored her to open her first milliner's shop, while another ARTHUR CAPEL sponsored a fashion shop. She traveled with the Duke of Westminster and inspired the design of the first tweed suit.
Everyone in life is the source of creativity. She doesn't just rely on luck, but she works hard and is serious! Even in her seventies, she came back to serve. 1983, karl lagerfeld became the fashion director of Chanel Group, but so far every season's new products are still designed in the spirit of Chanel, Chanel-forever Chanel.
Brand style
In 9765438, coco chanel died at the age of 88. Karl lagerfeld, the current chief designer of Chanel, is at the helm 1986. He has interpreted the meticulous, luxurious and eternal Chanel spirit in a brand-new way.
This talented designer with Swedish and German ancestry always wears big black sunglasses. The most praised thing is that he is as talented as coco chanel, but he has abnormal ancestry.
In the first season after he took office, he cut out long skirts with bright and exaggerated fake jewelry, which shocked the whole fashion world and pushed Chanel's momentum to another peak in these 20 years.
"Chanel represents a style, a unique style that lasts for a long time." Ms. Chanel described her design in this way, instead of thinking about what to do next, she asked herself how to express it next, so that the commotion would never stop. Enthusiastic and confident, Ms. Chanel put this spirit into every design, making Chanel a brand with a personal style.
Chanel's design has a distinct personal color. She pursues freedom, but she is attached to men. She is strong, independent and full of femininity. Her hometown-Overwien in central France-is a poverty-stricken area full of extinct volcanoes. At the age of 70, she described herself as "the only active volcano in Overwien".
Today, Chanel is still an eternal active volcano in the fashion world, looking at the hot industries with many new people and complicated brands. Chanel brand takes the high-end route, which is fashionable, simple, comfortable, pure and graceful, youthful and beautiful. "Fashion is fleeting and style lasts forever" is still the guiding force behind the brand;
"Gorgeous antonym is not poverty, but vulgarity." The biggest feature of Chanel brand led by Ms. Chanel is its practicality and magnificence. She draws inspiration from the surrounding environment of her life, especially love, unlike other designers who ask others to cooperate with their own designs.
References:
Chanel. Baidu baike