Activity time: 04-22/05-02
Cuiwei Department Store Cuiwei Mansion Store 20 1 15438 is dedicated to May Day discount activities. "New expressions in spring experience new styles" and new clothes in summer rank first, and cosmetics score 4 times. Over 500,51yuan electronic red-envelope, 6.5% off jewelry, 10% off most watches and 6-8% off most women's shoes.
★. Cuiwei Peony Garden Store 20 1 1 May Day Discount Happy May Day 20% off.
Activity time: 04-22/05-02
Cuiwei Department Store Peony Garden Store 20 1 1 May Day preferential information "Happy May Day Gathering Peony Garden" offers a 20% discount for most goods, 40% discount for purchases over 200, and 30 electronic red-envelope for cosmetics from 200 yuan.
★. Beijing Cuiwei Longde Store offers a 20% discount on most May Day goods.
Activity time: 04-22/05-02
Cuiwei Department Store Tiantongyuan Longde Store 20 1 1 May Day discount "New clothes bloom-'in spring'" Most brands have a 20% discount, with a cumulative discount of 200 40 yuan, 70% discount for most jewelry, 200 minus 40, and 4 times points for cosmetics, 200 plus 30 electronic red-envelope.
★. dazzle the rainbow 20 1 1 May Day discount fashion dance Mayday
Activity time: 04-22/05-02
Xuanwu over Rainbow 20 1 1 May Day preferential activities fully launched "Fashion Dancing Mayday" clothing over 99 minus 60, Xuanwu over Rainbow 7 surprises grateful feedback.
Shijingshan Contemporary Mall will enjoy a 15% discount on the basis of 30% discount in the May Day wedding season.
Activity time: 04-22/05-02
Shijingshan Contemporary Mall Dingcheng Store 20 1 1 launched the "Spring Charming Wedding Season" on May 1st. Most products are 30% off, and members can enjoy a 15% discount when they apply for a card. Cosmetics 10 times points, Erdos, Kissing Cat, Tribeca and other best-selling brands are sold at a discount of 3-5%, and the food court is given a full coupon. Eligible members can apply for membership cards for free during the event.
★. Juntai Department Store 20 1 1 May Day Offer: Happy May Day 100 Province 55
Activity time: 04- 14/05-02
Juntai Department Store 20 1 15438 May Day discount activities were newly released, and the theme of "Happy May Day, Extraordinary Enjoy" was launched. Full store 100 yuan, the highest in 55 yuan! May Day special event planning gift, 7 floor special sale 3-5 fold.
★. After Rainbow International Exhibition 20 1 1 May Day discount, the latest promotional poster is 99 minus 60.
Activity time: 04-22/05-02
The latest poster "Over the Rainbow 20 1 15438" for the May Day discount of the international exhibition has made a new appearance. "Fashion Dancing May Day-May Day Passion Promotion of Rainbow Department Store" has been reduced from 99 to 60, and 50/40/30 yuan vouchers can be used to buy cosmetics and underwear in 200 yuan.
★. Fuxingmen Parkson 20 1 1 May Day offers dazzling May Day shopping season.
Activity time: 04-22/05-02
Fuxingmen Parkson Shopping Center 20 1 1 May Day discount "dazzling May Day shopping season" clothing 200 yuan as 300 yuan flower, sports summer dress over 200 minus 40 yuan (partial single cabinet), cosmetics 18 times points (except in special circumstances) 4.22-4.24/4.29-5.3, jewelry part list.
★ Opening beads of Xidan Shopping Mall 20 1 1 May Day Discount Watch Jewelry Festival
Activity time: 04- 15/05-08
Xidan Shopping Mall's 20 1 1 May Day discount was fully launched. With the theme of "Time in Xidan", the 7th Watch and Jewelry Festival was grandly opened. 50% off domestic watches and 7.5% off imported watches! Full amount of six gifts, 50% off jewelry.
★ Fuchengmen BHG (formerly Beijing Hualian Fuchengmen Store) has a May Day discount.
Activity time: 04-22/05-05
BHG Fuchengmen Store (formerly Beijing Hualian Fuchengmen Store) 20 1 1 May Day special offer "Happy Festival14th Anniversary Third Wave", when the department store is full of 99 yuan minus 50 yuan, you can enjoy a gift card for 20 yuan Store Celebration when it is full of 100.
★.HQ Shangke Department Store Dazhong Temple Store has a May Day discount and is happy to buy.
Activity time: 04-22/05-02
HQ Shangke Department Store Dazhongsi Store offers 20 1 1 May Day "Happy Shopping Season", and new summer clothes will be listed first at RMB 100, with the highest discount in 50 yuan! Cosmetics card full 100 yuan 10 times points are given away, and Sao Paulo and puma have a special price of 2-5 fold.
Fuxingmen Parkson Shopping Center 20 1 1 May Day discount "dazzling May Day shopping season" clothing 200 yuan as 300 yuan flower, sports summer dress over 200 minus 40 yuan (partial single cabinet), cosmetics 18 times points (except in special circumstances) 4.22-4.24/4.29-5.3, jewelry part list.
Fuxingmen Parkson Address: Parkson Building, Fuxingmen Inner Street 10 1
Fuxingmen Parkson Customer Service Tel: 0 10-66536688
Activity time: 2011April 23rd-May 3rd.
Category: TV, refrigerator, washing machine, air conditioner, range hood, cooker, water heater.
Gift location: 6th floor, North Building
Activity content:
1. Buy any products that participated in the activity that day and give away the "Lake" car vacuum cleaner or cooking machine worth 180 yuan;
2. A total of 9,999 yuan was purchased on the same day, and a set of Yi Hui summer cool quilts with a value of 1 179 yuan was presented;
3. A total of 39,999 yuan was purchased on the same day, and "Sony" 24-inch color LCD TV with a value of 3 190 yuan and Chow Tai Fook gold jewelry with a value of 1330 yuan were presented.
Gift considerations:
1, single shopping list is limited to 1 gifts. Gifts are subject to the real thing, and the quantity is limited until the gifts last. Only on the day of consumption, not the next day.
2. You can't have all kinds of gifts, and you won't participate in other activities in the store.
Enjoy a golden gift on May Day.
Activity time: 2011April 21-May 3.
Participation: the whole audience (except gold, food and special products)
Pick-up location: Member Center, 6th floor, South Building
Activity content: During the activity, with the invitation SMS and my Parkson membership card, the cumulative number of participating brands and 990 yuan/household appliances reached 19 and 39 respectively, and 990 yuan could get a piece of Chow Tai Fook gold jewelry with the value of 1.330 yuan on the sixth floor of the South Building, with a daily limit of 20 pieces, with a daily limit of 1 piece per person.
Upgrade the old card and get a new one.
Activity time: 2011April 21-May 3.
Venue: Member Center, 6th Floor, South Building.
Activity: Puka members who are upgraded to a gold card on 20 10 can redeem a gold card for free at the member center on the sixth floor of the South Building; Before June 5438+February, 2009, the old card can be replaced with a new one.
China Industrial and Commercial Bank and Parkson Special Plan
Activity time: 2011April 21-May 3.
Exchange place: Member Center, 6th floor, South Building
Activity content: During the activity, peony series credit card holders use ICBC credit cards through ICBC POS in Parkson, and every 20,000 points can be redeemed for 50 yuan Parkson Gift Package.
Free parking discount for members shopping (underground parking)
Activity time: legal holidays
Activities: During legal holidays, Parkson members can enjoy free parking in the underground parking lot with their membership cards.
Fuxingmen Parkson Address: Parkson Building, Fuxingmen Inner Street 10 1
Fuxingmen Parkson Customer Service Tel: 0 10-66536688
Parkson Building, Fuxingmennei Street 10 1 Beijing
Fuxingmen Parkson Customer Service Tel: 0 10-66536688
How to make a POP poster?
There are many ways and methods to make POP advertisements, and the application of materials is countless. Among them, hand-painted POP is the most flexible, economical and friendly. The basic principle of making hand-painted POP is: 1, which is easy to attract attention; 2, easy to read; 3. You can know the focus of your appeal at a glance; 4. aesthetic feeling; 5. Have a sense of unity and harmony; 6. efficient.
First, various tools:
The choice and application of tools is very important. Choosing a good and suitable tool will often get twice the result with half the effort. For example, glue spraying can be used to deal with large-scale pasting actions, which is far more efficient than double-sided pasting or glue pasting. How to make various tools play their own characteristics is something we must consider in advance. Another thing worth noting is the display tool. If the finished work is not displayed by the display tool, or the display effect is not good, then even the best work is in vain.
There are many kinds of materials and tools used to describe or write, each of which has its own unique expression and effect. Among them, the Mike pen is called the POP pen because it is easy to master and easy to write, while the flat-headed pen is soft to the touch, and can write a variety of POP styles, which is also loved by everyone.
All kinds of pens
Cutting tool
Measuring tool
Paste tool
Second, when learning to write POP fonts, we must abandon the previous writing methods, because the main appeal of POP is that the fonts are clear, concise and powerful, and there is no need to make fancy changes in the fonts. In addition, for price POP, because the writers are different, the fonts can't be much different, which is also the requirement of POP fonts for integrity, and personalized fonts are not emphasized. For different commodities, good or bad fonts will have a certain impact on the specific sales of commodities, which is not desirable. In POP posters, innovative and personalized pictures and fonts are needed to maximize the reading rate and attract attention. In the application of color, we should also strive to be clean, not all kinds of colors. Generally speaking, there should be no more than four colors on a page. When doing POP, we must look at the problem from the perspective of consumers. As long as the most important price can be clearly expressed, it is the best POP.
Use popular fonts.
Third, several aspects should be paid attention to when writing POP:
1, when writing, write the name of the whole product and indicate the specifications.
2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.
3, to indicate the original price and current price, to reflect the degree of price reduction.
4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be achieved.
5. No more than three colors, mainly red, blue and black.
Hand-painted popularity-the writing method of subject words
Title writing
1, find the completeness of the end structure of the word group: generally, the number of words in the title text of hand-painted POP posters should not be too many. For a little more text titles, the font changes should not be too big, and the font size and spacing should be as consistent as possible to avoid affecting readability. If there are few headline words, only three or five words or less, you can make great changes in fonts or word groups according to your own design requirements. At this time, you should pay more attention to the overall sense of the whole title word structure and the balance of the whole word group.
2. Artificially change the characteristics of the matching pen: Generally, the title characters are designed in a thick font, but the pen tool that can be used to write the title characters, whether it is a flat pen, a round pen, a brush pen or a thick POP advertising pen, has great differences in the shape and characteristics of the nib. Therefore, how to master the characteristics of pen tools, properly play the role of changing fonts and beautifying fonts, the most important thing is the proficiency of pens. Repeated practice and consideration of rhythm coordination can make font changes natural and beautiful.
3. Personality of the words drawn: People have different personalities, and different types of goods or similar goods with different shapes, colors and textures show different personalities. Therefore, we must consider different commodities and draw personality according to their nature. For example, the hand-painted POP in cosmetics counters can use more feminine and slender fonts for the title; In the home appliance industry, TV, air conditioner and refrigerator with cold appearance can use tough and masculine fonts. If an antique tea house is decorated with modern characters, it won't work. Therefore, before writing, we should consider the nature and types of goods and shops themselves, so as to determine the font personality, such as elegance, novelty, softness, hardness, massiness, lightness, modernity and classicality.
4. Additional effects: Adding some auxiliary lines on the font or beside the words will produce three-dimensional, overlapping, shadow and box effects. In order to avoid self-defeating, we must pay attention to two points:
There are many words in the title, so it is not appropriate to add unnecessary effects.
Don't be grotesque in color, which makes people difficult to read, so as to maintain a generous and fresh aesthetic feeling.
Finish writing the words
Write a horizontal line first.
After adding vertical strokes, the dark part is where the strokes overlap.
Horizontal stroke grip
Vertical stroke grip
Graphic design of flat stroke font
Use a pencil to write the calligraphy and painting first. At this time, we should pay attention to:
The strokes of 1 font should be evenly distributed and the shape should be as full and square as possible.
Draw the strokes in the two bodies as close as possible.
The three words should be compact, so that the whole title word becomes a group of words with a sense of integrity.
Hand-painted popular poster making
The original "post" of the poster was originally converted from the "post" posted on the post, and the notice posted on the post can be called "post". In terms of design terms, "poster" and "poster" can be defined as "a kind of plane advertising poster medium" or "a kind of large-scale printed advertisement posted".
POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point of purchase advertising" in Chinese. All advertisements displayed in places where goods are purchased are called POP advertisements, which aim to attract consumers' attention, induce them to enter stores, and then stimulate their desire to buy. POP emphasizes the position of consumers, and it is an advertisement designed from the convenience of customers. Successful POP has the decisive ability to make customers buy goods, which is the end of advertising activities and the starting point of promotion.
Poster posting location can be freely selected, and several posters can be posted in one place to enhance the impression. Posters are not only easy to paste, but also can be displayed for a long time, and can be repeatedly appealed to collect repeated effects. POP must be exposed where it is sold, which is the biggest difference from posters. Although in a limited place, the scope of the performance is still full of infinite diversity.
This form of advertising can be seen almost everywhere, not only in supermarkets, but also in department stores, book shopping centers, restaurants, fast food restaurants, fashion shops and other places, and we can often see hand-painted POP posters. These do not require exquisite printing and huge production costs. Sometimes a simple hand-painted POP advertisement written casually is far more effective than the decorative POP deliberately made by the manufacturer.
The task of hand-painted Popper:
1, to promote the attention and understanding of commodities and increase consumers' desire to buy, such as using illustrations, copywriting and colors.
2. Communicate brand, value, features, content and materials, such as features and materials.
3. Explain the purpose of the goods in detail, so that consumers can understand and develop their needs.
4, with excellent copywriting and text design, reminiscent of the excellent quality of goods.
5. Description and signs of commodities and sales places.
6. Show the image of the store and create a shopping atmosphere.
7. Create an in-store atmosphere and show a sense of season.
8. Cooperate with SP (store promotion) activities, and use it in commodity display or performance to increase the performance effect.
And atmosphere.
9. The demand for good quality and low price has promoted mobile purchase, such as exaggerating price performance during sales.
Valid label location for POP:
1, around the eye height, you can clearly distinguish the reading position.
2, the location of the mark should not damage the overall beauty of the goods, or hinder the delivery of goods.
3, the location of the label and commodity promotion, should be configured in a position that is easy to identify.
4. Effective use of ceiling space and the position of beam-column surface.
5. Show the dead angle with hand-painted POP resurrection.
Hand-drawn POP-Writing of explanatory text
Explanatory writing
In the design of Chinese fonts, in order to make their glyphs stable and uniform and conform to the aesthetic principle, besides the basic strokes, the most important thing is to fully understand the structure of each part of the font and the configuration of the radicals, so that the strokes can correspond and be put on the shelves evenly, and become a set of practical and beautiful fonts.
Chinese characters are square fonts, which are arranged one by one by individual fonts, and can be arranged vertically and horizontally. When arranged vertically, the reading direction is from top to bottom, and then from right to left; Horizontal lines are from left to right, and then from top to bottom. Because it has two different directions, when there is a complete continuous text, readers are often uncertain about the reading direction. In order to avoid the above-mentioned undesirable phenomena, we should first determine the reading direction, and reserve space between lines, or flatten or lengthen the text to form a visual effect with lines, so as to display the reading direction of continuous text and achieve readability.
There is no absolute standard for how wide a line should be, because there are several practical factors that may affect its variables, such as: font type, thickness, size and variation; How many words are used per line (length), the nature and length of the copy. These factors are interactive. Nevertheless, in the actual production of printed fonts, half a word (half a corner) to one word is usually the easiest to read, while hand-drawn fonts are shorter because of their larger fonts, and 3/4 words to 1/4 words are the most practical. Sometimes, in order to facilitate readers to read in turn, the arrangement of words must also take into account its "moving line" and "introduction"
Hand-painted fine print pens of POP, such as thick signature pens and exotic pens with round heads, are generally used to describe more explanatory texts. If you want to describe them beautifully, you must pay attention to the following two points:
Draw the bottom line with a pencil first, and then describe the text, which will be neat and beautiful.
There should not be too much distance between words to have a sense of compactness.
The explanatory text of hand-painted POP advertisements, if arranged horizontally, is usually described by the principle of "no words on the left and right, and wired up and down".
Hand-painted popular arrangement and composition
Composition of common hand-painted POP;
Principle:
1, easy to attract attention.
2, easy to explain
3. You can know the key points and demands at a glance.
4. Beautiful
5. Very personal
Come on!
What does pop mean? Advertisements that can promote the sales of shopping places. All advertisements inside and outside retail stores that can help promote sales, or other signs that provide information, services, explanations and guidance about goods, can be called POP advertisements. In today's highly competitive retail industry, POP advertising, as a medium between consumers and retailers, has increasingly become an important means to promote sales performance. The rational use of POP can not only replace the role of sales promotion personnel, reduce personnel costs, but also achieve the purpose of increasing sales.
principle
America is an advertising kingdom, and posters play an important role in advertising. According to the six principles of poster making advocated by famous American poster designers:
(1) Simplicity: Images and colors must be simple and clear (that is, concise).
(2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect.
(3) Balance: The whole picture should have a sense of boldness and balance.
(4) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible.
(5) Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect.
(6) Skills: Poster design requires a high level of performance skills, whether painting or printing, technical performance can not be ignored.