The most common way is to prepare some gifts that can be divided into two parts, and send some of them to the buyers you want to invite by invitation before the exhibition, so that they must come to your booth to make up a complete gift. Facts have proved that this method can effectively improve the exhibitors' visit rate to a certain booth. In the United States, another company made a large number of paper bags with its own company name printed on them before the exhibition, and sent them to the company's new and old customers together with the invitation letter in advance, saying that with this invitation letter, you can enter the venue for free, and you can get popcorn at the company booth for free with the paper bags. This method made the company become the booth with the largest number of visitors in that exhibition, which effectively improved the company's popularity.

At present, many exhibition passes are tied around users' necks with lanyards. Some exhibitors skillfully made a fuss about this point, made lanyards with their own company logo and name, and distributed them to visitors free of charge at the scene. Because these lanyards are usually beautifully made, most tourists are happy to change them into their own passes after getting them. Visitors walk around the venue wearing these striking lanyards, which means that many mobile billboards are promoting the company for free.

More thoughtful exhibitors make some brochures to introduce the local transportation, tourism, accommodation, customs and customs, and distribute them to visitors free of charge. As quite a few visitors come from afar to attend the jewelry exhibition, they really want to walk around the exhibition area after the exhibition. These brochures can be very helpful.

In short, in order to make their own enterprises stand out in the exhibition, enterprises can spend more time to dress up their booths, and they can also use various "tricks" to attract everyone's attention.