Below, I will briefly introduce some related platforms, hoping to bring you help.
First of all, introduce the French e-commerce market:
1, Cdiscount, the largest integrated e-commerce platform in France.
According to the data, Cdiscount is one of the largest and most important e-commerce platforms in France, with a revenue of 2.074 billion euros in 20 15, half of which comes from online sales platform C le Marché. Its international business is mainly distributed in Colombia, C? te d 'Ivoire, Ecuador, Thailand and Vietnam.
At present, 44.9% of online traffic of Cdiscount platform comes from mobile phone traffic. The monthly independent visits of the platform 1 1.8 million, daily independent visitors of 900,000, loyal buyers160,000, daily turnover of 30,000 pieces and daily delivery of125,000 pieces.
In addition, Cdiscount's main categories cover daily necessities, food, electronic products, household appliances, baby products, luggage, toys, home and so on. Among them, electrical appliances and electronic products are deeply loved by French netizens.
The platform includes products covering all online categories. Within one year, the number of retailers will increase by 65,438+006%, and the product categories will increase by 79%.
As for warehousing and logistics, it is understood that overseas merchants who settle in Cdiscount can choose to deliver the goods themselves or use Cdiscount's own overseas warehouse (FBC). It provides the following delivery methods: first, when the goods arrive home, buyers can choose standard delivery, tracking delivery and signing delivery; The second is to send it to Casino supermarket (French supermarket chain); The third is to deliver goods immediately. You can choose the nearest store to pick up the goods from the seller's store. After arriving at the store, the store will distribute goods on the spot according to the order. Fourth, you can choose to deliver the goods to the pick-up point when picking up the goods from the pick-up point. At present, there are more than 17500 self-promotion points in France.
It is worth noting that the buyers of Cdiscount platform are targeted at netizens who prefer low-priced positioning. Among them, computers, electronic technology and household appliances are the most popular products, and the demand for home, jewelry and luggage is also very strong.
2. Priceminister, an integrated e-commerce platform, ranks second in France.
Billion Power Network learned that Priceminister was founded in 2000, headquartered in France, and developed e-commerce in Britain and Spain. 20 10 June, Priceminister was acquired by Lotte (Japan Lotte Group) for 200 million euros, becoming the largest e-commerce platform under Lotte Europe.
At present, there are more than 22 million online registered users and 6,543,800+monthly independent visitors on the Priceminister platform. Priceminister has more than 200 million online products, including books, electronic products, toys, clothing, furniture, household appliances and food, among which 3C, clothing and home are the leading categories.
There are 5,000 online merchants, including various small and medium-sized shops, as well as international famous brands such as Zara, Sony, Pampers, Levi's and Chicco. The trading volume on the moving average is 30,000-50,000 pieces.
In addition, according to Lengow's French music sales survey data, the users of Priceminister platform have these characteristics: the proportion of men and women is half, and the average age is between 26 and 50 years old. The average shopping cart value for women is about 29 euros, while that for men is 37 euros.
In terms of platform payment, PriceMinister currently supports credit card payment and PayPal. The popularity of credit cards in France is very high. 95% of the transactions on Priceminister platform are paid by credit card, and only 5% are paid by PayPal. In terms of logistics, with the global network advantage of Lotte Group, PriceMinister can use Lotte's cross-border logistics services to realize the free circulation of goods around the world.
It is worth noting that for export sellers who want to enter the Priceminister platform, they need to know these things: generally speaking, sellers can directly register their accounts; There are four different options for commission payment, and the amount depends on different options; The monthly rent is 39 euros/month (before tax); Pay monthly and at the end of the month.
3.FNAC, a famous French retailer of cultural products and electrical products.
It is understood that FNAC is a well-known French retailer of cultural products and electrical products (full name: fé dé ration nationale da chats, meaning "National Manager Purchasing Alliance"). FNAC was established in 1954 and 1977, and has 12 branches in Paris.
At present, FNAC business has covered 8 countries including Germany, Spain, Switzerland and Morocco. According to the survey data of Lengow's French music sales, FNAC achieved a turnover of 3.9 billion euros in 20 16, with 189 stores in the world and about10 million independent visitors every month. There are 5.3 million members and more than 3,000 sellers.
In 2009, FNAC officially launched an online sales platform, mainly engaged in electronic products, cultural audio-visual products, home and kitchen utensils. In addition to the online sales platform, the company also has mobile applications and offline stores.
According to the analysis of Lengow's French music sales data, the audience users of FNAC online platform have the following characteristics:
Female consumers account for 54% and male consumers account for 46%; The main user groups are 35-49 years old;
40% of the members are middle and high income groups.
Like most platforms, FNAC adopts the following charging mode: the monthly platform usage fee is 39.90 euros.
The commission depends on the product. In order to improve the access rate of the platform, FNAC has adopted the following promotion strategies: email marketing, banner advertising, product homepage recommendation, SEO&; SEM, social network promotion, online price comparison network, network alliance promotion.
4.3C and Pixmania, a home appliance e-commerce platform.
According to the data, Pixmania was founded in 2000 and was once the leader of online sales platform in France, covering 30 countries in Europe. The platform can sell tens of thousands of products, including digital cameras, televisions, game consoles, computers, tablets and household appliances.
The annual sales of 20 10 reached 900 million euros, and it has its own logistics center and customer service center all over Europe. However, in recent years, the business situation of Pixmania has been deteriorating. According to the data, from 20 1 1 to 20 14, the turnover of Pixmania dropped sharply, from 850 million euros to 295 million euros. The number of employees decreased from 1000 in 2000 to 370 now, a decrease of nearly 2/3.
In addition, the rise of Amazon and Cdiscount has brought great pressure to the platform, and Carrefour's acquisition of Rue du Commerce has further curbed the development of Pixmania.
The export e-commerce learned that Pixmania filed for bankruptcy protection in June 20 15, and in early June 20 16, the court announced the judicial reorganization of the company. Vente-du-diable (hereinafter referred to as VDD), a French online shopping center, became the consignee. On February 24th, 20 16, French online shopping mall VDD(Vente-du-diable, hereinafter referred to as) became the receiver.
VDD previously announced that the two parties are conducting asset liquidation, but did not disclose the specific transaction amount; On the team side, Vente-du-diable will lay off a large number of employees from Pixmania's existing team, leaving only 65,438+03% employees.
As for the future development direction, VDD said that after the transaction is completed, Pixmania will be revitalized by brand effect and team reorganization, and the strategic focus will be on circular economy and the development of new services. In the future, second-hand channels will be launched to expand categories.
Then introduce the American market:
1, new egg
Newegg was founded in 200 1 and its headquarters is in Los Angeles, USA. This website is mainly engaged in online sales of 3C products such as computers, consumer electronics and communications. In the United States, it sells as many as 55,000 kinds of goods and has become one of the largest online retailers of IT digital products in the United States.
2. Tango
Tanga was founded in the United States in 2006. It is an online shopping website, updated every 24 hours, providing online shoppers with instant updates of discounted goods. Mainly engaged in all kinds of electronic products, jewelry, clothing accessories, household items and other categories, its monthly order volume reached 200,000+,with an average page view of 7.5 million+and more than 6,543.8 million users.
3. Sears
Sears has 65,438+0,500 offline stores in the United States and two e-commerce platforms in Sears.com and Kamrt.com. At present, Sears.com is the largest points platform and reward e-commerce platform in the United States, with more than 654.38+006 billion registered members and sales of 654.38+07 billion US dollars. The goods it sells are mainly divided into household appliances, automobiles, mothers and babies, clothing, electronics, health, home, jewelry, outdoor, shoes and boots, tools, toys and other categories.
4. Open the sky
As a localized high-quality e-commerce platform in the United States, OpenSky has Alibaba's strategic investment. This time, it cooperated with ESG to provide new opportunities for China sellers in the US market. OpenSky is different from Amazon and Yi Bei. Its main sellers are small and medium-sized enterprises to help them successfully sell goods on the platform. The consumer groups on the platform are mainly high-income women aged 35-60, with strong purchasing power.
Opensky can help sellers achieve high profits, and it is also inseparable from the accurate algorithm of the platform.
OpenSky platform provides sellers with supply chain value services from procurement to distribution through its multi-platform resources and services, provides basic technical facilities, distribution and marketing, and uses the power of the Internet to help more than 654.38+million merchants accurately connect with more than/kloc-0.00 million customers, achieving annual sales of more than $5 billion. OpenSky's proprietary algorithm will score the seller's products through more than 100 different variables and match them with relevant shoppers. Through its push system, the required goods are pushed to potential buyers at the right time, which improves the sales opportunities of goods and increases the sales of shops.
Indian market
Paytm is the largest mobile e-commerce and payment platform in India. Operating mobile phones and their accessories, electronic products, fashionable men's wear, women's wear, baby toys, kitchen utensils, auto parts and other commodities. At present, the number of active users of the platform is 65.438+0.3 billion, the commodity transaction volume is 3.5 billion dollars, and the monthly transaction volume exceeds 75 million, of which 60% comes from the mobile terminal, with 50,000 new registered users every day, and the repeat purchase rate of customers is as high as 4 times a month. It is a very potential emerging e-commerce platform.
How to access these platforms? ESG Group provides these platforms to enter the green channel to help sellers quickly enter the platform to open stores. At the same time, it also provides platform operation, overseas warehousing, logistics, collection and other services for sellers, making it easier for sellers to cross borders.
If you want to apply for the above platform, you can register as a WE+ member and submit the application materials. ESG Investment Manager will contact you to help you complete the platform opening.
Southeast Asian market
1, Lazada
Lazada was established in March of 20 12, and it took only three years to become the largest e-commerce platform in Southeast Asia, with an annual transaction volume of 654.38 billion US dollars, an average daily visit of 4 million and more than 654.38+0.5 million merchants. Headquartered in Singapore, it has sub-stations in Malaysia, Singapore, Philippines, Thailand, Indonesia, Vietnam and other countries. In 20 16, Ali acquired Lazada, the mainstream e-commerce platform in southeast Asia, for 10 billion dollars, which provided a more powerful boost for entering the southeast Asian market. Alibaba will strive to establish a complete e-commerce ecosystem in the local area.
2、Qoo 10
Qoo 10 is developing well in Singapore Station. It is the largest e-commerce platform in Singapore and the most mature localized B2C platform in Southeast Asia. The platform originated in South Korea and is famous for its cheap goods. It can be described as the Singapore version of Taobao. There are many kinds of goods on the platform, including various electronic accessories, clothing, food and even tickets. One of its major features is that you can pay at the local convenience store 7- 1 1, which is convenient for people without credit cards. However, not all the goods are in Singapore, so the waiting time and delivery method may be different.
Latin American market
MercadoLibre, the largest e-commerce platform in Latin America, was founded by Marcos Galperin in Uruguay on 1999. The company received $7.6 million in financing from investors including jp Morgan, and listed on NASDAQ in 2007. At present, its e-commerce business has covered Brazil, Argentina, Mexico, Chile, Colombia and other 19 Latin American countries, and its categories have covered electronics, mobile phones and accessories, fashion clothes, home life, beauty and health, toys and so on. In 2065,438+05, GMV exceeded $9 billion.
There are also e-commerce platforms such as Wal-Mart, which will not be introduced here. Finishing source: ESG cross-border e-commerce