Yes As the brand of Decheng Group, Xinxiyuan Gold inherited the brand image and characteristics of Decheng Group. At the same time, Xinxiyuan Gold has also created a brand image with recognition and memory through unique brand design and marketing strategies, further enhancing consumers' awareness and trust in the brand. Not only provide traditional gold ornaments, but also launch a series of gold ornaments products with cultural connotation and fashion sense, such as 59 gold and fashion gold. These rich product lines meet the needs and preferences of different consumers and enhance the attractiveness and competitiveness of the brand. So Xinxiyuan Gold is a brand.