Hainan Hairun Pearl Co., Ltd. (Hairun Pearl for short) was established in 1997, which was reformed on the basis of Sanya Hairun Jewelry Co., Ltd. The company integrates pearl research and breeding, pearl jewelry design and processing, pearl biological products development and pearl series product sales. Since its establishment fifteen years ago, it has been adhering to the spirit of "professional quality innovation" and adhering to the business philosophy of "all rivers run into the sea, moisten things quietly, pursue Excellence and cast famous brands". It took the lead in passing the ISO900 1 international quality management system certification in the industry, and introduced ERP financial logistics management system and CRM customer management system, establishing a relatively perfect pearl.
From 1997 to today, Hairun people, relying on the enterprise spirit of unity, dedication, dedication and innovation, have enabled Hairun to go through the difficult years in the initial stage of its business, and gradually realize the profound transformation facing the market, with perseverance and one step at a time. 20 1 1 In September, Hairun Pearl was awarded as "National Excellent Enterprise with Double Love and Double Evaluation" by All-China Federation of Trade Unions and All-China Federation of Industry and Commerce; 1 1 year1month, which was rated as "China seawater pearl standard sample development unit" by China Jewelry and Jade Jewelry Industry Association; In February, it was rated as "20 1" by Hainan Provincial People's Government.
1. Culture leads development
20 12 China jewelry yearbook
The rise of many famous jewelry brands in the world and their extension in the global market are characterized by many cultural communication. Therefore, to build "the first brand of seawater pearls in China" is a double combination of corporate culture construction and pearl culture promotion for Hairun pearls, which is by no means a simple performance superposition or a simple network extension.
Therefore, Hairun Pearl has established nine fields to strengthen and enrich the cultural life of employees and expand the corporate culture construction of Hairun Pearl. The first is to strengthen cultural propaganda. Hairun Pearl Enterprise magazine was founded, and enterprise official website and employee Weibo group were established. Through OA system and bulletin board, information such as enterprise dynamics will be transmitted to all employees in time, and good deeds will be actively promoted, calling on everyone to learn from typical experiences. The second is to strengthen quality training. On the basis of middle managers, invite external social celebrities to form a "lecturer group" to regularly train employees in various functional skills; With the cultivation of execution and cohesion as the main goal, organize middle managers to carry out various expansion activities and strengthen the execution of all work. The third is to strengthen organizational construction. Establish a talent pool, select outstanding employees as the key training objects through job skill competitions, actively carry out competition for posts, and select outstanding young employees to middle-level posts. The fourth is to strengthen innovation and strive for perfection. Carry out on-the-job training activities, combine large-scale training activities with business work and job responsibilities, strengthen the study and training of basic business knowledge and skills, and master basic job operation skills skillfully, so as to gradually improve the business skills of all employees. The fifth is to strengthen cultural and sports activities. Organize colorful sports competitions, knowledge contests, birthday parties, theme parties, etc. In order to enrich employees' spare time life and enhance enterprise cohesion and centripetal force. The sixth is to strengthen social responsibility. Actively participate in social welfare activities, be brave in assuming social responsibilities, and enthusiastically repay the society. We participated in the activities of "Cleaning and Protecting the Marine Environment", donated money to Xiao Xia, a physical education teacher of Hainan University who was suffering from cancer, and sent send warm to the Children's Welfare Institute to help students in poor towns. And actively responded to the call of protecting the balance of marine species organized by Hainan Provincial Department of Oceans and Fisheries, and strongly supported and participated in large-scale butterfly flying activities in 2008, 20 10, 20 16 and 20 12 respectively, contributing to the marine cause. Seventh, strengthen mechanism innovation. Implement performance appraisal, establish innovation incentive mechanism, establish work standards, and take innovation in thought, service, technology, system, management and characteristic culture as the main content to stimulate the enthusiasm of all employees for innovation. Eighth, strengthen digital management and fully implement OA paperless office. Nine is to strengthen emergency construction. According to years of production and operation practice, we have formulated an emergency plan to deal with emergencies and calmly deal with all kinds of emergencies.
20 12 China jewelry yearbook
Since its establishment, Hairun Pearl has been unswervingly committed to the promotion and dissemination of pearl culture, spared no effort to enhance the brand value, regarded products as the foundation for the survival and development of enterprises, adhered to the high-end road, hired famous designers at home and abroad to develop new products, and exclusively established a platform for launching new pearl products in China. It is an excellent enterprise in promoting pearl culture in China, and has won the famous brand products in Hainan Province, the famous trademark in Hainan Province, the pearl certification in China, and the only pearl jewelry designated in the 53rd Miss World Finals. Today, Hairun Pearl has more than 20 retail stores, and its marketing network covers Beijing, Shanghai, Shenzhen, Tianjin, Chengdu, Hangzhou, Haikou and Sanya. The online projects "Aimeizhu", "Tmall Pearl Flagship Store" and "Tmall Hairun Pearl Flagship Store" operate stably.
2. Scientific and technological innovation: the source of the future.
Today, Hairun has advanced scientific research strength in the domestic Pinctada maxima (Pinctada maxima) breeding industry. For a long time, Hairun Pearl insisted on relying on scientific research progress and cooperated with scientific research institutions such as Nanhai Institute of Oceanography and Guangdong Ocean University, engaged in the development of artificial breeding of Pinctada maxima (Pinctada maxima), nuclear insertion of Pinctada maxima and Nanyang pearl culture. At present, the cultivation and adult technology of Pinctada maxima and the anti-spitting technology of pearl insertion developed by the company are the first in China, and the anti-typhoon cultivation technology is at the international leading level.
At the same time, the national science and technology support plan projects "Pearl polishing technology research and industrialization" and "Pinctada maxima base population construction and seed production and cultivation technology" declared by our company passed the acceptance of the expert group in August 2065438 and September 20 10 respectively, which provided stronger technical support for Pinctada maxima breeding. On 20 1 1 year, our company and Guangdong Ocean University jointly undertook the national "Eleventh Five-Year" science and technology support project "Pearl High-Value Processing Technology and Industrialization" and won the "First Prize of Guangdong Science and Technology Progress on 201/year". In 20 12, our company and Nanhai Fisheries Research Institute of Chinese Academy of Fishery Sciences jointly undertook the key scientific and technological project of Hainan Province "Research on New Technologies for Comprehensive Utilization of High-value Pinctada Meat and Shell", and the scientific and technological achievements won the "Third Prize for Scientific and Technological Progress in Hainan Province in 20 12".
The large-scale R&D industry of South China Sea pearls of Pinctada maxima is of great practical significance for promoting the comprehensive upgrading and sustainable development of China's marine pearl culture industry, improving the aquaculture output and international competitiveness, and reviving the status of China's South China Sea pearls in the world market. In the future, we will speed up the implementation of key scientific research projects, promote the large-scale pearl culture of Pinctada maxima in the South China Sea, adhere to the combination of scientific and technological innovation and institutional innovation, and comprehensively promote the construction of innovative enterprises.
20 12 China jewelry yearbook
3. Make steady progress * * * and treasure forever.
In the future, Hairun Pearl will promote the development of "pearl ornament and serialization" to ensure that the article on seawater pearls is done well; Do a good job in the main business, extend up and down, and reasonably expand the world outside the Pearl, do a good job in the brand of "Hairun Pearl", comprehensively promote the brands of "Treasure of the Sea" and "South of the Sea", expand the retail system on the islands of "Hairun Pearl" and "South of the Sea", build the inland dock of "Hairun Pearl", and make full use of Hairun's offline advantages to promote it vigorously.
The leap-forward development of 15 has accumulated a good industrial base, market advantages and operating experience for building the first brand of seawater pearls in China, and provided a good condition and environment for the next development. The Pearl of Hairun, which has embarked on a new journey, contains infinite vitality and is also facing severe challenges and tests. The structural adjustment, asset reorganization and industrial optimization and upgrading of the jewelry industry will also enter a new stage, and the competition in the high-end market will become more intense. At this important historical node, we will be guided by the three major visions of "being a century-old enterprise, being a leader in China pearl industry and being a world-famous jewelry brand", be brave in taking responsibility, forge ahead into the future, and create the brilliance of Nanzhu again.