Knowledge and ability that graduates can acquire: master the basic theory and knowledge of clothing discipline; Have solid basic knowledge of humanities and engineering technology, high cultural and artistic accomplishment and strong aesthetic ability; Master fashion design and craft design, with strong characteristics of combining arts and crafts; Master the selection and application of clothing materials, and have the ability of clothing production management, market prediction and marketing; Have computer skills and a certain level of English; Understand the development trend of the clothing industry and understand the policies and regulations related to the clothing industry; Master the basic methods of literature retrieval and information inquiry, and engage in underwear design and production management of underwear enterprises.
The main subjects are: engineering and art.
The main courses are: clothing design, pattern design, clothing materials science, computer design software application, clothing commodity planning, clothing trade, clothing history, clothing psychology and so on.
The main practical links are: design practice, production practice, market practice, graduation practice, graduation design and so on.
This major is a combination of arts and sciences, with a four-year undergraduate degree and a bachelor's degree in engineering after graduation. This major trains high-level professionals with all-round moral, intellectual and physical development, good literary literacy and advertising theory skills, and rich advertising planning and operation capabilities, who can engage in advertising planning and operation, copywriting and editing, marketing planning and investigation and analysis in media organizations and their related departments, information consulting industries and enterprises and institutions.
The main courses are: advertising, communication, advertising law and ethics, advertising planning and creativity, advertising management, advertising photography and video, media text editing, market research and analysis, integrated marketing communication, print advertising design, multimedia advertising design, etc. Undergraduate, with a four-year academic system, awarded the Bachelor of Arts degree. This major (direction) cultivates senior talents of fashion design who have the theoretical and practical ability of fashion art design, innovative thinking of art design, the ability of fashion design, production and related product development, and can engage in fashion design, brand planning, product research and development, production management and marketing. The main courses are: painting modeling foundation, design history and design methodology, composition, design, clothing design renderings, clothing art design principles, clothing color design, clothing accessories design, clothing fabric design, clothing CAD, clothing performance director and organization, pattern design, clothing materials science, clothing market and marketing, etc.
Undergraduate, with a four-year academic system, awarded the Bachelor of Arts degree. This major (direction) cultivates senior knitted garment designers with basic theoretical knowledge and practical ability, artistic design thinking, knitted garment design, production and related product development ability, and can engage in knitted garment design, brand planning, product research and development, production management and marketing. The main courses are: painting modeling foundation, design history and design methodology, composition, design, clothing design effect diagram, clothing color design, clothing design principle, clothing auxiliary material design, clothing fabric design, knitted clothing thematic design, clothing fashion and design, clothing CAD, clothing performance director and organization, knitted clothing, pattern design, knitting materials and equipment, sweater knitting, sweater making technology, knitting manual art and so on.
Undergraduate, with a four-year academic system, awarded the Bachelor of Arts degree. This major (direction) cultivates advanced applied talents with theoretical knowledge of decoration art design, creative thinking ability, art design ability and related product development and research ability, and can be skilled in packaging decoration design, graphic design, visual communication design, brand design and planning. The main courses are: painting modeling foundation, design history and design methodology, composition, graphic design, design techniques, visual communication design, poster design, packaging and decoration design, CI design, book binding design, display design, POP advertising design, web design, computer-aided design, marketing and so on.
Undergraduate, with a four-year academic system, awarded the Bachelor of Arts degree. This major (direction) trains advanced applied talents with theoretical knowledge and creative thinking ability of environmental art design, strong art design ability and corresponding research ability, and the ability to independently undertake project management. Be skilled in indoor and outdoor environmental art design, garden art design, furniture design and urban landscape design. The main courses are: painting modeling foundation, design history and design methodology, composition, graphic design, engineering drawing and drawing, architectural CAD, interior design, exhibition design, garden design, furniture design, landscape design, decorative materials and construction technology sculpture and mural design.
Undergraduate, with a four-year academic system, awarded the Bachelor of Arts degree. This major (direction) trains advanced applied talents with theoretical knowledge and creative thinking ability of textile art design, design skills of textile art products and related product development and research ability, and can master textile pattern design, fiber art design, fabric design, display design, interior soft decoration design, interior supporting design and brand design and planning skillfully. The main courses are: painting modeling foundation, design history and design methodology, composition, graphic design, fiber art design, textile printing and dyeing pattern design, interior soft decoration and supporting design, textile printing and dyeing process introduction, fabric modeling design, decorative cloth design, digital graphic integration and so on.
Undergraduate, with a four-year academic system, awarded the Bachelor of Arts degree. This major (direction) cultivates professional theoretical knowledge and practical ability with product modeling design, product modeling development and related research capabilities, and can be skilled in jewelry design, toy design, lamp modeling design, office supplies design, life product design, display design and container modeling design. The main courses are: painting modeling foundation, design history and design methodology, composition, graphic design, engineering drawing and drawing, mold making, ergonomics, jewelry design, life product design, lamp modeling design, office supplies design, display design, etc.
Undergraduate, with a four-year academic system, awarded the Bachelor of Arts degree. This major (direction) is to cultivate advanced applied talents with the ability of fashion design, fashion dynamic and static display, fashion performance organization and director, which meets the market demand. Students will master the theoretical knowledge of fashion show, fashion design, fashion show director and organization, fashion marketing, public relations, etc., and have practical skills such as fashion stage dynamic performance, fashion static display, fashion design and product development, beauty cosmetics, fashion show planning and organization, fashion CAD, etc., so that students can become all-round knowledge-based senior professionals with high performance ability and aesthetic ability. The main courses are: fashion performance skills, fashion design principles, painting modeling foundation, fashion accessories design, fashion performance choreography and organization, image design, beauty makeup, body training, dance foundation, fashion model resource management, etc.
Undergraduate, with a four-year academic system, awarded the Bachelor of Arts degree. This major (direction) is to cultivate professional application-oriented talents with strong abilities in character image design, dynamic and static promotion of clothing brands, creativity and promotion of various performances, and clothing design. Be able to master the theoretical knowledge of image design, advertising, film and television, fashion design, character modeling design, marketing management and so on. , with strong hands-on ability and creative thinking ability as well as good artistic accomplishment and aesthetic taste. The main courses are: image design, fashion and design of clothing, modern social etiquette, beauty and makeup, static modeling expression of clothing, character modeling design, clothing brand planning, clothing display design, clothing design principle, planning practice, clothing accessories design, planning and directing of literary programs, media studies, performance appreciation, advertising planning and creativity, art history and so on.
Undergraduate, with a four-year academic system, awarded the Bachelor of Arts degree. This major trains senior photography professionals. Have theoretical knowledge and practical skills of photography, and be able to engage in image research, production and management, film and television media, etc. Have the ability of photography creation and teaching; Have high artistic accomplishment and aesthetic ability. The main courses are: basic art modeling, digital photography, photography technology, photographic composition, light and shadow design, photography colorimetry, darkroom technology, photographic equipment and equipment, commercial portrait photography, advertising photography, photography and video recording, image editing and other courses.
Undergraduate, with a four-year academic system, awarded the Bachelor of Arts degree. This major trains advanced applied talents for film and television and network animation creation. Have professional theoretical knowledge and practical ability; Skilled in animation original painting, animation creative design, two-dimensional and three-dimensional computer animation design and creative theory research; Have a high professional comprehensive quality, specializing in many things. The main courses include: painting modeling foundation, animation drama foundation, animation photography and camera shooting, animation introduction, animation motion law, animation modeling foundation, scene design, three-dimensional animation design, animation planning and management, animation design draft, animation creation, advanced animation programming, digital audio design, digital post-editing and synthesis, etc.
Undergraduate, with a four-year academic system, awarded the Bachelor of Arts degree.