1, the first few live broadcasts of the new anchor are very important. There will be a support period for the first few live broadcasts, during which the platform will evaluate the indicators of the live broadcast room, and the anchor with excellent performance is more likely to be rewarded with Taobao's emergence right. Therefore, the first few anchors of the new anchor must be fully prepared.

2. Be a good fan guide. Whether the live broadcast content is good or not depends on the personality charm and language charm of the anchor, as well as whether the anchor will guide the fans. Guiding fans includes guiding fans to pay attention, guiding fans to issue coupons and guiding fans to like them. The anchor can guide fans to pay attention to you every 5 minutes, which will get more loyal fans.

3, rich body language+paragraph broadcast. Rich body language makes it easier for fans to express their feelings, and it is also easier for fans to see whether the items are suitable for purchase from every little gesture when the anchor shows them. In addition, telling some jokes occasionally makes people laugh, which not only enhances the stickiness of fans but also enlivens the atmosphere in the live broadcast room. However, we should also talk about positive jokes and never involve sensitive words.

4. Live content should not involve sensitive words. The vulgarity of live content will be degraded by the platform. The so-called vulgarity refers to the words such as stall, spike, clearance and wholesale. Taobao live broadcast is a formal platform for selling goods, not a wholesale market in the market. So once it is detected that there are sensitive words in your live broadcast room, your live broadcast will be downgraded.

5. Observe the platform regulations and never cross the line. As a big platform for selling goods, Taobao Live must have its own platform regulations. If the live content involves violence, pornography, smoking and other adverse effects, then you don't have to do your live broadcast.