This paper mainly discusses the emotional factors in jewelry marketing. At present, the jewelry marketing mode in China is relatively backward, and blind price competition leads to market disorder. This paper will fully explore the application of emotional factors in all aspects of marketing from jewelry design, brand promotion and terminal display. The first chapter discusses the emotional characteristics of jewelry itself and the application of emotional factors in jewelry design. The second chapter first analyzes the problems existing in jewelry marketing, lists successful cases in marketing, and puts forward solutions. The third chapter, first of all, puts forward the problems existing in jewelry terminal marketing and expounds the importance of jewelry display. It is discussed from two aspects: window display and counter display. People often say that "jewelry is marketed by women's dreams". From this sentence we can see the importance of emotional factors in the marketing process. Make full use of emotional factors and turn them into communication advantages and market advantages.

This paper mainly discusses the emotional factors in jewelry marketing. At present, the marketing methods of jewelry market in China are relatively backward, and price competition persists, which leads to market disorder. This article will show several aspects of etc. From the design, brand expansion and terminal of jewelry, this paper fully discusses the application of emotional factors in all aspects of marketing. In chapter 1, the emotional characteristics of jewelry itself and the application of emotional factors in jewelry design are discussed respectively. The second chapter, firstly, analyzes the problems in jewelry marketing, lists the successful cases in marketing, and puts forward the solutions. The third chapter, first of all, puts forward the problems existing in jewelry terminal marketing and expounds the importance of jewelry display. From the exhibition hall display and counter display, the two sides discussed. People often say that "jewelry is marketed by women's dreams". From this sentence, we can see the importance of emotional factors in the marketing process. Make full use of emotional factors and turn them into communication advantages and market advantages.