Chow Tai Fook Jewelry Group Co., Ltd. ("Chow Tai Fook" or "Company") is a leading jeweler in Chinese mainland, Hong Kong and Macao. The company focuses on mainstream jewelry and precious jewelry products, including jewelry inlays, platinum and gold products, gold products and watches. Chow Tai Fook, the company's iconic brand, and its glorious operating history of more than 80 years are the key competitive advantages of its business. Chow Tai Fook represents its reputation and authenticity, and its products are famous for their design, quality and value. Chow Tai Fook has an extensive retail network with more than 65,438+0,500 jewelry and watch retail stores. The Group has a vertically integrated business model, which can realize effective operation monitoring. This model enables the Group to conduct unified and close operation monitoring of the whole business through a huge retail network, covering raw material procurement, design, production, marketing and sales. Chow Tai Fook is mainly engaged in jewelry retail, wholesale and manufacturing.
Chow Tai Fook sells a wide range of goods with novel and unique styles and good taste, including 999. Pure gold jewelry, diamonds, precious stones, jade articles, Nanyang pearls, Japanese pearl jewelry, etc. ; The company directly buys the most popular K-gold jewelry from Italy; Chow Tai Fook, located in Hong Kong and Macau, also acts as an agent for world-famous clocks and watches, bringing diversified choices to customers. [15] Chow Tai Fook Jewelry Co., Ltd. is a wholly-owned subsidiary of Chow Tai Fook Group, specializing in Chow Tai Fook brand jewelry, jade and gold ornaments. Is a comprehensive operating enterprise integrating raw material procurement, production design and retail service. With a history of more than 80 years, it is the most famous and largest jewelry brand in China. Chow Tai Fook Jewellery is one of 78 witnesses of British DTC, the world's largest rough diamond supplier, and orders directly with natural rough diamonds. It is the first diamond dealer in Greater China to win this honor, and its status is detached. In addition, Chow Tai Fook has also become a selected diamond dealer of Rio Tinto Diamond Company, a subsidiary of Rio Tinto Group, an international mining giant, with the same status as a special dealer. In the whole Greater China region, only a few diamond dealers have won these two awards at the same time. Chow Tai Fook Jewellery has two cutting and polishing factories in South Africa, a cutting and polishing factory and a jewelry design and manufacturing factory in China, which produce more than 7 million pieces of various jewelry every year. 1 Chow Tai Fook is mainly engaged in jewelry retail, wholesale and manufacturing. Chow Tai Fook sells a wide range of goods with novel and unique styles and great taste, including 999.9 pure gold jewelry, diamonds, precious stones, jade articles, Nanyang pearls and Japanese pearl jewelry. The company directly buys the most popular K-gold jewelry from Italy; Chow Tai Fook, located in Hong Kong and Macau, also acts as an agent for world-famous clocks and watches, bringing diversified choices to customers. Chow Tai Fook Jewelry Gold Co., Ltd. ranks first in China's jewelry industry in terms of annual sales. Chow Tai Fook Jewelry has more than 2,000 chain stores in China, Malaysia, South Korea and other places, and has further expanded, achieving the goal of expanding to more than 2,000 chain stores in 2065,438+06 ahead of schedule. At present, the annual sales of Chow Tai Fook Jewellery reaches HK$ 30 billion (the annual income of Chow Tai Fook reached HK$ 56.56 billion in the fiscal year ending March 3 12), the market value exceeds HK$/kloc-0.00 billion, and there are more than 30,000 employees. It is the most famous and largest jewelry brand in China. With the rapid development of national economy, the potential of jewelry market is growing. Chow Tai Fook Jewelry will also increase investment year by year, gather talents from all walks of life, and strive to build the first Chinese jewelry brand.
Development history
1929 Chow Tai Fook's first gold shop was founded by Mr. Zhou Zhiyuan in Hongde Road, Henan, Guangzhou. At that time, Chow Tai Fook mainly engaged in traditional gold ornaments.
During the period of 1938, due to the civil war, Chow Tai Fook Gold Store moved from Guangzhou to Macau one after another, and opened its first gold store in Asia Pacific Ribeiro Avenue in Macau.
From 65438 to 0956, Dr. Zheng Yutong officially took over Chow Tai Fook. In the same year, 999.9 gold jewelry was created, which became a successful model of gold jewelry.
1960, Dr. Zheng Yutong broke through the traditional business model of gold shops, took the lead in foreseeing the development prospects of the jewelry industry, and began to change from pure gold to diamond-led jewelry business, reorganizing Chow Tai Fook Jewelry Store into Chow Tai Fook Jewelry Store Co., Ltd.
Dr. Zheng Yutong 1964 Chow Tai Fook opened a diamond grinding factory in Johannesburg, South Africa, and obtained the distribution patent right from De Beers, the world's largest rough diamond producer, in the same year.
1973, Chow Tai Fook became one of the international authoritative diamond dealers of De Beers (now DTC International Diamond Trading Company) 125 (78 in 2008).
1984 Chow Tai Fook initiated 999.9 pure gold jewelry on 1956, which was stipulated as the color standard of gold jewelry in Hong Kong in the gold product legislation of the Hong Kong government. The market also equates Chow Tai Fook's gold with quality assurance, making it the first choice brand for Hong Kong consumers to find gold jewelry.
From 65438 to 0990, Chow Tai Fook innovated and promoted the "one-price" jewelry with cost and reasonable profit, and now it has become another synonym for "authentic".
1998 Chow Tai Fook opened its first franchise store in Chinese mainland in Jianguomen Gui You Shopping Mall, and in the same year, it established China Operation Management Center in Shunde, Guangdong Province to manage Chinese mainland business. Since then, Chow Tai Fook's business in Chinese mainland has entered a period of rapid development.
20012001August 65438+3, Chow Tai Fook and Wuhan Guo Mao Business Service Co., Ltd. jointly established Wuhan Xinfu Jewelry and Gold Store Co., Ltd. in Wuhan, taking the first step in Chinese mainland as a joint venture company.
From June, 5438 to February, 2002, Chow Tai Fook opened the first100th franchise store in Chinese mainland on Beijing Road Pedestrian Street. In the same year, Chow Tai Fook, as the only brand in the jewelry industry, became one of the "Top Ten Famous Brands in Hong Kong".
***2 Chow Tai Fook Atlas Chow Tai Fook China Operation Management Center was formally established in Sha Tau Kok, Shenzhen, Guangdong Province in 2003.
In June 2005, Chow Tai Fook's trademark was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce.
Chow Tai Fook officially entered the Malaysian market in 2007.
Milestone of Chow Tai Fook On June 10, 2008, Chow Tai Fook Group and china charity federation held a press conference in Beijing to announce the formal establishment of Chow Tai Fook Charity Fund. 12 12, Chow Tai Fook held a media reception on "Chow Tai Fook's Beautiful Life Spans 80 Years" to welcome the upcoming 80th anniversary of the establishment of the brand, and officially launched a brand-new chocolate brand logo. Chow Tai Fook logo Chow Tai Fook's brand-new logo design is fashionable and simple, combining rich experience and endless creativity, leading the group to internationalization. Chinese and English brand names represent the close relationship between China and the West, and highlight the international image of the Group.
On June 8, 2009 165438+ 10/kloc-0, Chow Tai Fook celebrated its 80th birthday in Beijing 798 D-Park Design Plaza. Dr. Zheng Yutong, Chairman of Chow Tai Fook Group, specially led Chow Tai Fook's directors and his party to Beijing to witness the extraordinary glorious moment of the brand's 80-year glorious history with more than 800 distinguished guests from all walks of life, and drew a blueprint for opening 2,000 branches in 2020.
20 10 On March 27th, China Business Federation and China National Business Information Center held the "18th China Market Sales Statistics Press Conference" and the "Fengyun 2009, Who is the backbone of China's economic growth" award ceremony. Chow Tai Fook Jewelry Brand won the "Comprehensive Market Share of Similar Products in 2009", which was the sixth consecutive year that Chow Tai Fook was in China.
On 201110/010, Chow Tai Fook announced that it had officially entered the e-commerce market and launched its own e-commerce platform-Chow Tai Fook's official CTFMall. This is another masterpiece that integrates traditional operational experience into the e-commerce field after the official flagship store of Chow Tai Fook in Taobao Mall was officially launched. Listed on the main board of the Stock Exchange of Hong Kong, stock code: 1929.
20 14 Chow Tai Fook's 2000th store opened in Wuhan Optics Valley to acquire luxury diamond jewelry company Hearts On Fire.
20 16 became a reference price member of "Shanghai Gold" pricing mechanism, and launched T Mark brand.
Brand SOINLOVE [2 1] and monologue were launched on 20 17.
20 18 cooperated with GIA to provide digital diamond identification certificate through blockchain [23] and acquired Lorenzo jewelry brand Enzo.