| Author: Lu Feng
| Editor: Susu
After more than a year of twists and turns, the French luxury goods giant LVMH Group finally officially announced the completion of the acquisition of Tiffany, an old American jeweler!
Yeah, man. Not long ago, Alexander also announced another good news: he was engaged to his girlfriend Latin undersea Pingdingshan. After working in Tiffany's, he and his fiancee live hand in hand in new york.
In everyone's eyes, Alexander, who has a double harvest of love and career, can be described as a clean stream among the rich second generation.
He is the second son of the top fashion group, with full proud capital, but he never basks in luxury cars and mansions on social media; He inherited his mother's piano talent, and his figure was not lost to that of a male model, but he rarely publicly released melodramatic selfies.
To some extent, Alexander's behavior is more like a "hard-core science and engineering man", advocating "high-profile work, low-key life" and making a fortune silently.
Not interested in fashion yet
Fashion Group Ergongzi
Alexander, born in 1992, is the second son of bernard arnault, the head of LVMH Group. He has a sister, a brother and two younger brothers.
In 20 19, as soon as the news that LVMH group wanted to buy Tiffany came out, Huanhuan wrote "Royal Princess" Delphine, an excellent "fashionable" LVMH imperial ambition, and the successor was this 44-year-old Bai?
Unlike her sister who entered the fashion field early and became "one of the most discerning women in the world", Alexander is not particularly interested in fashion, and even said, "If you dress yourself up deliberately, you can't work."
Therefore, the second son of this fashion group often wears an unmistakable navy suit and black shoes, trying to make himself decent while saving time.
For his other half, Alexander doesn't value face value. His fiancee, undersea Pingdingshan, belongs to the kind of plain but brilliant.
Born into an art collector's family, she was surrounded by art and art books since she was a child, and often shuttled between major museums and art galleries in the world.
After graduating from St. Martin's College in London, she founded the fashion brand D 'ESTREE, which specializes in selling high-end accessories such as hats, bags and jewelry. Her style is simple and literary, and she soon settled in many high-end department stores in Paris, new york and Tokyo.
With talent and hard work, undersea Pingdingshan has emerged in the fashion circle, and has also been selected into Forbes' list of 30 business leaders under the age of 30 in the retail and e-commerce industries.
Although the love between Alexander and the undersea Pingdingshan is low-key, it occasionally shows love-wearing lovers' sports shoes, basking in each other's side faces and backs, and "punching in" together to participate in art exhibitions, concerts and museums ... full of literary atmosphere, completely unlike the painting style of rich and powerful constantly chauffeured.
They often run, play tennis and cook together in the morning. They have been to Japan, Italy, Scotland and other countries together, and even a dog named Lemon.
After the engagement, the two made a big splash and posted the same photo on INS. Alexander wrote, "I am engaged to my soul mate and best friend", while Pingdingshan said, "Yes, 654.38+00,000 times".
The technologist who tried the knife.
Don't look at Alexander's relationship. He is actually a science and engineering man. He studied at the Paris Institute of Telecommunications, majoring in computer science.
However, on the first day of college, he applied to adjust all the courses to be completed every Monday, and spent the rest of his time trying some technical and investment work in the family private equity company. Later, he was admitted to his father's alma mater, Paris Polytechnic University.
In addition, he is proficient in French, English and German.
Old Arnault doted on this excellent second son, personally showed him the overseas business of LVMH Group, and flew all over the world at every turn.
The father and son took a group photo in the Forbidden City.
On 20 17, old Arnault took Alexander to see Trump to talk about the development of the group in the American market.
At the same time, Alexander's business vision gradually won the trust of his father.
At the age of 24, Alexander persuaded his father to spend 640 million euros (1 euro is about 7.8 yuan RMB) to acquire 80% of the shares of Rimowa, a German high-end luggage brand, and took the initiative to contact the grandson of the founder to assist in the acquisition.
He is so active because he has been a big fan of Rimowa since 17 years old. Every time he travels, he always keeps his own LV suitcase and uses Rimowa's suitcase.
After the acquisition was completed, he volunteered to be the co-CEO and joked on social media: "You don't have to feel guilty about using Rimowa luggage anymore!"
Of course, besides selfishness, it is more important to be profitable. As soon as the news of the acquisition of Rimowa was announced, the share price of LVMH Group rose by 1.6% to 154.35 euros per share.
After that, Alexander didn't work hard and started Rimowa's brand-
When Le Pengmache department store in Paris opened a new Rimowa store, he personally took the goods to make a phone call and became the first customer.
He drastically changed the brand Logo, removed the original oval border, and the font became a sans-serif printing font, which was more concise and dynamic visually;
At the same time, we also found fashion celebrities to bring goods, and launched products co-branded with Dior, Fendi, Moncler and other brands, which established a reputation among young people for the old Rimowa born in 1898. According to the South China Morning Post, one of Alexander's most successful moves is to make a variety of limited edition and joint models of Rimowa, which has a sensational effect and "a box is hard to find".
Alexander, who calls himself a "tech geek", has not forgotten his career. I often listen to technology-related podcasts in my spare time, and also help the group to carry out digital reform, which plays a vital role in the construction of the luxury jewelry e-commerce platform of the group.
Some commentators said that Alexander's acting style is quite innovative in Silicon Valley. This time, he went to Tiffany as executive vice president, in charge of products and public relations. After Rimowa is used as a testing ground, the influence he will bring to Tiffany is also worth looking forward to.
Tiffany's "second in command" who likes to play the piano?
Many people's first impression of Tiffany comes from the movie Breakfast at Tiffany's. This classic film undoubtedly adds an indelible romantic aura to the Tiffany brand with a history of 183 years.
Alexander's piano expertise is quite consistent with Tiffany's "romantic" and "fantasy" styles. Influenced by the pianist's mother, he plays the piano very well. He once had a concert with his mother, and he usually played a Chopin tune every time.
Alexander has his own understanding of Tiffany's brand connotation. In his view, it is not the price that makes Tiffany a "luxury", but the craftsmanship and advanced technology behind it give it an irreplaceable "texture".
Tiffany's most famous products are diamond rings and crystal glass ornaments, with about 320 stores around the world. Europe-based LVMH Empire wants to further enter the American market, and it is undoubtedly a good choice to take Tiffany under its banner.
At present, Alexander has moved out of the 7th arrondissement and lived in new york with his fiancee to facilitate the development of his new job. When he was in charge of Rimowa, he frequently appeared on social media and personally advertised, which perfectly interpreted the pragmatic style. Presumably, next, he will change his painting style to dry Tiffany's jewelry.
"The first day! Be modest, I am honored to join Tiffany, and I am very excited to work with new york's team! " On his first day in office, Alexander displayed his Tiffany badge on INS. For the future, the second son of Fashion Group is obviously full of confidence.