Fashion Accessories Brand | Early Project "img _ height =" 621"img _ width ="101"data-src ="//imgq8.q578.com/ef/05/kloc. ARSIS brand concept map, provided by respondents.
ARSIS is composed of ART +SIS, which aims at creating daily jewelry full of artistic details for contemporary women and interpreting women's extraordinary and rich true self. ARSIS takes "nature, art and women" as the core words, pays attention to temperament and familiarity, and gives consideration to design, quality and cost performance. Up to now, Jing Ling, Liuguang, etc. 10 classic series and IP co-branded series in cooperation with international museums have been launched, covering more than 100 SKUs such as earrings, necklaces and rings, and the pricing is between 200- 1000 yuan.
"Scenarioization is an important part of building demand, and the pricing, style and overall structure of the product are all related to the scene. In the field of jewelry, daily commuting is the scene that accompanies consumers for the longest time and is used most frequently, and it is also the core scene for women to please themselves. We observed that Pandora focused on gift-giving scenes, APM Monaco focused on vacation and party scenes, and ARSIS focused on daily commuting scenes, which cut the gap in the market. The demand for accessories in this scene is adaptable, don't exaggerate, and at the same time show your taste and attitude towards life in the details. " Hui said to 36Kr.
It is reported that ARSIS prefers to adopt organic curve design, and at the same time, it incorporates many artistic elements in product details, which is both versatile and unique. ARSIS products have the iconic curve outline, sculptural feeling and metallic texture, which not only expresses the natural vitality and artistic rhythm, but also shows the feminine and powerful femininity. In the process of precipitating brand landmark design, the design team constantly strengthens the brand concept.
Fashion accessories brand | Early project "img _ height =" 803 "img _ width ="1080 "data-src ="/imgq8.q578.com/ef/051776 dab47c355ca0.jpg "src = ARSIS streamer series.
In addition, designers will organically combine creative imagination with market information and past sales data in order to create explosive products that are more in line with users. Based on the advantages of supply chain, ARSIS new products will be tested in small batches before going online, and popular styles can be quickly copied and enlarged, achieving 25 days for new products and 10 days for return orders, which is much higher than the industry average.
It is reported that ARSIS is deeply bound to the head supply chain companies in the industry. The factory has scarce international brand OEM experience, excellent technology and complete production system, which ensures the continuous, stable and flexible delivery of products. "Therefore, the technology and quality standards of our products are very high. It can be said that jewelry-level craftsmanship as jewelry, the cooperation and overall efficiency of the supply chain are also quite high. "
In terms of marketing, ARSIS has achieved tens of billions of exposure through celebrity endorsement, star KOL launch, live broadcast with goods, film and television drama planting, cross-border co-branding, fashion week, flash and other diversified marketing combinations. 202165438+February, ARSIS officially announced as the first brand spokesperson. On the day of the official announcement, the topic # Jing Tian's endorsement ARSIS# was posted on the hot search in Weibo, with the discussion volume reaching 6.5438+0.06 million and the reading volume exceeding 6.5438+0.5 million.
With the blessing of design, supply chain and marketing, ARSIS has launched a variety of explosive products, such as the explosion of carved wax pearl earrings, which is an innovative interpretation of hoop earrings. When a product sells well, the team will develop explosive nuclear elements and precipitate classic elements. For example, the Jing Ling series of water ripple rings are very popular, and designers will then expand the water ripple elements into the product portfolio of earrings and necklaces, and continue to create new explosions.
Fashion Accessories Brand | Early Project "img _ height =" 803 "img _ width ="1080 "data-src ="//imgq8.q578.com/ef/0514050679eba763f0a.jpg.
At present, ARSIS is mainly based on online sales, ranking high in fashion accessories on platforms such as Tmall and Xiaohongshu, while Tik Tok's self-broadcast ranks among the top three designer accessories brands. In the offline channel part, it cooperates with the global super 100 high-quality buyer collection stores, covering more than 50 cities. The brand also held flash shows in Shanghai Century Hui Shopping Mall and Beijing landmark Taikooli Shopping Mall, attracting hundreds of KOL to punch cards on the spot, with nearly 10 million online readings.
Fashion Accessories Brand | Early Project "img _ height =" 718 "img _ width ="1080 "data-src ="//imgq8.q578.com/ef/0510/e96c6af6. ARSIS flash, courtesy of the interviewee.
ARSIS attaches great importance to professionalism and comprehensive complementarity in the early team building process. At the beginning of the brand's establishment, it was invested by senior executives of international luxury goods groups and deeply participated in brand operation and strategic guidance. The core members of ARSIS management team come from finance, fashion, Internet, retail and other industries, and are a compound team with industry experts, commercialization and Internet thinking. The team of cutting-edge designers graduated from well-known design colleges at home and abroad and are good at capturing international trends.
It is reported that ARSIS completed the lead investment of Ceyuan Venture Capital in 20021,and Baojiehui Innovation Consumer Fund raised tens of millions of yuan in Pre-A financing. A new round of financing has been launched.