Shanghai Fashion Week, which was officially held in 2003, is characterized by "basing itself on the local area and having an international perspective" and "paying equal attention to creative design and commercial landing", building a multi-dimensional subdivision publishing platform and holding a trade ordering exhibition. By giving full play to the platform effect of Fashion Week, the synergy between the upstream and downstream of the industrial chain has been formed, which has become an indispensable and important booster to promote the development of China's fashion industry, urban economic development and soft power promotion. Shanghai Fashion Week for Fall/Winter 2023 will be held from March 23rd to March 29th.
In the autumn and winter of 2023, the main show of Shanghai Fashion Week will be presented with a new look. A "light, shadow and water show" will be erected on Taiping Lake in Xintiandi. The fa? ade will be made of magical 3D materials and integrated into the trend picture of Fashion Week. After nightfall, there will be more burning lights to illuminate the night sky of the city and attract hipsters to punch in. Stepping into the preface hall of the show, the exhibition layout superimposed by natural ecology and futuristic sense of science and technology fully sets off the brand concept, and a series of "professional equipment upgrades" such as numerical control lighting and customized show roads will bring unique exhibition experience to the guests.
Shanghai Fashion Week Culture
Shanghai Fashion Week takes revitalizing national brands and stimulating domestic demand as its responsibility, bases itself on Shanghai, radiates the Yangtze River Delta region and serves the whole country, and strives to create a good and orderly development environment for China's independent brands and local designers, thus forming a virtuous circle of Shanghai Fashion Week platform upgrading and national brand revitalization and development.
The mission of Shanghai Fashion Week is to develop fashion and creative industries, build China and Shanghai into "cities of wisdom", focus on fashion release, promote cross-border cooperation in the release of fashion products such as jewelry accessories, cosmetics and automobiles, and fully tap the multiple values of design works, thus becoming a banner to promote the development of creative industries in Shanghai.
Shanghai Fashion Week takes the transformation of Shanghai's textile and garment industry as its own responsibility, takes Fashion Week as a catalyst, links the upstream and downstream of the textile and garment industry chain, and promotes the coordinated development of creative design, marketing planning, brand promotion and terminal consumption led by textiles and garments.
Baidu Encyclopedia-Shanghai Fashion Week