Top Ten Luxury Brands in the World in 2009: 1 Company: Louis Vuitton (LV) Value (USD): 1 9.4 billion Last year's ranking:1Founder: Louis Vuitton 1854 Designer: marc jacobs product line: leather goods (handbags, suitcases, briefcases, etc.) The top three luxury brands last year are still intact this year. Although the brand value of LV has decreased by 6.34 billion dollars (about 43.3 billion yuan) compared with last year, it still sits firmly in the first place-ranking: 2 Company: Hermes value (US dollars): 7.86 billion Last year ranking: 2 Founder: Thierry Hermes 1837 Established design core: jean paul gaultier product line: luggage, clothing, scarves, perfume. -ranking: 3 company: Gucci group value (USD): 7.47 billion last year ranking: 3 founder: Gucci 1906 designer: Frida Janani product line: men's wear, women's wear, handbags, travel and business products, women's shoes, men's shoes, wallets, belts, watches and jewelry. -ranking: 4 companies: Chanel value (USD): 6.22 billion last year ranking: 5 founder: Gabrielle Chanel 1906 designer: karl lagerfeld product line: clothing, handbags, shoes, clothing jewelry, other accessories, perfumes, cosmetics, skin care products, jewelry, watches 4th and 5th Rolex. -Rank: 5 Company: Rolex Value (USD): 6.22 billion Last year Rank: 6 Founder: Hans Wilsdorf 1905 Designer: Andre Heinig Product Line: Rolex professional watches mainly include the following categories: explorers, submarines, yacht celebrities, Greenwich II and cosmometers. -ranking: six companies: hennessy value (USD): 5.4 billion last year's ranking: 7 founder: Richard Hennessy 1756 established brand: bernard arnault merged the world famous leather company Louis Vuitton with Moet hennessy 1987. Product line: Hennessy Cognac, vsop, Brandy-Rank: 7 Company: Cartier Value (USD): 4,965,438+0 billion Last year Rank: 4 Founder: Louis Fran? ois Cartier 1847 Founder: Bruno? Maynard and Jean? Novell product line: jewelry, watches, perfumes, accessories and handbags. Cartier, which saw the biggest decline among 10 luxury brands this year, fell from the fourth place last year to the seventh place this year. The reason is that some super luxury goods such as diamond watches are unsalable, but the sales of some expensive bags and shoes are still booming. Cartier's exclusive response to China's well-developed Cartier China North China Propaganda Commissioner Luke said: From the list, we are down from last year. We need to find the root of the financial crisis. The United States, Japan and other countries will be affected a little, and some emerging countries in the Middle East will also be affected a little. In fact, all luxury brands are like this, influenced by the overall trend and environment. Cartier has always occupied a leading position in the luxury goods market in China. In 2009, we will vigorously develop the China market and open more boutiques. For example, in a second-tier city like Changsha, we will invest more energy. It is estimated that 27 or 28 stores will be opened in China this year. The past has passed, and we will not be affected. Now Cartier has been fully adjusted, and 2009 is believed to be a year of rapid development for us. Giorgio Armani, which ranked 8th last year, has fallen by nearly 40% to US$ 2.02 billion this year (about 65.438+0.38 billion yuan), falling out of the top luxury brand of 65.438+00. The commentary pointed out that the reason is that the market expansion scale of many brands of the company is too small. Since the financial crisis, the sales performance of hard luxury goods (such as jewelry, diamonds and watches) has been hit harder than that of fashion, leather goods and accessories. As a result, Cartier and its parent company Richemont Group (whose core business is jewelry and watches) experienced a sharp decline in the first quarter of 2009. Not surprisingly, Cartier dropped from the 4th place in BrandZ's list of the top ten luxury goods in the world last year to the 7th place this year, and its brand value dropped from $9.285 billion to $4.965438+$300 million. -Written exclusively by Yan Jun expert Sohu,-Rank: 8 Company: Moet &；; Shangdong value (USD): 4.85 billion Last year's ranking: 9 Founder: Claude 1743 started trial brewing production. Brand: Today, Moet belongs to LVMH, the largest luxury goods group in France. Product line: Champagne-Rank: 9 Company: Fendi Value (USD): 3.47 billion Last year Rank: 10 Founder: Edra casagrande, Eduardo Fendi 1925 Designer: karl lagerfeld Product line: fur and fashion, leather and leather goods, ready-made clothes, knitted casual clothes, beach clothes, swimwear, jewelry.