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As an old man who has been diving in Zhihu for 1300+ days, I didn't expect to get so many comments the first time I answered the question. I was very surprised, and decided to spare half an hour to answer my Zhihu at a busy stage recently. The following is my answer to Zhihu:
The following is my answer to Zhihu:
Coordinate Nanjing
Female, 90 years old, 30 years old this year, the child is four years old.
Two ordinary universities, majoring in administration.
At the age of 27, I started my first property in Gulou District, Nanjing, with a small area.
BYD S6 has been in operation for 7 years, and will consider starting Mercedes-Benz E350L by the end of this year.
Personal net profit in 20 19 is 360,000+. Because I live with my in-laws, my family of four earns 500,000+a year.
My husband works in an ordinary company near my home, and my father-in-law works at the construction site.
The following is my real life experience:
Due to the special rural environment when I was a child, there was no kindergarten at that time, and I only went to primary school for one year. Besides, I went to primary school for five years when I was a child. When I was in the first grade, it happened that all primary schools were forced to change to six years. So I was only 2 1 year old when I graduated from college.
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The first stage after graduation. 2 1 -26 years old, decided to find a job in Beijing after graduating from Qinghai University, and has been working in an online shop selling bicycles in Beijing since then. My time in Beijing has also become the most important time that affects my life.
At that time, 20 1 1, 20 12, online stores were relatively easy to do when they rose rapidly. At that time, the boss himself worked in a state-owned enterprise in Beijing, belonging to a part-time online shop, and I was the only customer service. When I took office, the reason was simple. As a foreigner, this online shop provided food and shelter, which solved my survival problem. Three months after joining the company, the online shop orders doubled, and the boss resigned as a full-time online shop, expanding the number of customers 1. The boss rented a warehouse to pick up his parents who were still working in Guangdong at that time to deliver goods in Beijing. At the same time, it also solved the survival problem of parents. Being a family member in a strange city is particularly United and caring. My first boss's behavior and thoughts have a far-reaching impact on me. Six months after joining the company, I arranged for my college boyfriend to work with my boss. Later, my boyfriend became my husband until we got married and had children, and they went back to their hometown in Nanjing. During our five years of work, I personally experienced that the boss earned 2 million yuan a year from scratch, and then * * * enjoyed cycling, and then the bicycle industry was suddenly hit and the environment went downhill rapidly.
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In the second stage after graduation, at the age of 26, she married her boyfriend (college classmate) who had been in love for six years and got pregnant three months after marriage. After three months of pregnancy, she resigned and went back to Nanjing to raise a baby. Before we got married, my boyfriend and I had 60 thousand deposits, which was a huge sum for me. I mistakenly thought that this money was enough for me to have a good rest for two years during my pregnancy.
Boyfriend is also from the countryside, and his family is average. When I got married, my in-laws borrowed a total of 1.6 million from building a house to decorating it. For various reasons, when he got married, my boyfriend and I took out 30 thousand savings to buy furniture for the wedding. Originally decided to take a wedding photo, but the cheapest package for wedding photos is 6688 yuan. Faced with a cost of about 7,000 yuan, the two decided not to. We young couple comforted each other and said it was not worth it. I looked at the diamond ring again. At that time, our savings were only 30 thousand, and we decided not to buy a diamond ring. Later, we couldn't stand the "care" and "greetings" of our relatives, so we spent 2300 yuan on the cheapest diamond ring of Lao Fengxiang. It happened that I was not a material girl, but I met my love at the simplest age of19,20, and felt that everything would be there if I worked hard. And my husband happens to be a very diligent person at work. The future is still full of hope.
It may also be that the price in Nanjing is relatively high, or it may be that there are many expenses after marriage, and it is necessary to purchase various materials to meet the upcoming baby, or it may be that the money is too expensive. When we were seven or eight months pregnant, our savings were quickly exhausted, less than five figures. I feel an unprecedented anxiety. In a few months, the baby will be born, with a natural delivery of about 6000, and caesarean section 1000. After two or three months, I didn't even have the money to have a baby.
When I was seven or eight months pregnant, I started looking for a part-time job online. The most active thing on the internet is to brush the bill. 20 15, brushing is not that serious. At that time, various QT and YY platforms were very active. Because I have several years of customer service experience in online stores, I can clearly distinguish which are pits and which can be done. Of course, brushing the bill is actually just a hard fee, and it takes more than a small size to earn more. I was probably free at that time. I used a family of four ID cards to register all the trumpets (one ID card can register six trumpets), and one trumpet * * * has 24 trumpets, but I can only earn more than 2,000 a month. For the psychological state at that time, I was still very full and happy. More than 9 months pregnant, an accidental opportunity, a whim, since businesses invest so much money every day to brush their hands, why don't I try to be a business? It happened that I bought clothes in a 4 diamond Taobao shop for many years, so when I came to buy clothes again, I asked the owner of the online shop, can I sell your clothes? The boss said welcome, you send the goods to your store, come to my store to place an order when there is an order, and I will send it directly to the buyer, so you can earn the difference and worry. This incident has also become a turning point in my life. However, after the clothes were uploaded, because I was a new store and the Spring Festival was coming soon, the logistics gradually stopped and there was no order. In order to avoid advertising suspicion, I don't disclose my online store information, and everyone doesn't have to be private. I am a pure sharing post.
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The third stage after graduation. Opening stage.
The day when I gave birth was the seventh day of the first month. When I was lying on the delivery bed and began to have contractions, my mobile phone was on the online shop, and there was a faint jingle. The sound is beautiful. My husband helped me reply to the customer. At that time, there were still few customers, but it broke the record of 0 consultation. However, due to dystocia and massive bleeding on the day of delivery, the family members paid no attention to this trivial matter and anxiously waited for the birth of a little life. The first month after discharge was almost 15, and the daily order had broken double digits. It took me years to sum it up. In fact, I caught up with the first small peak after the year. At that time, the profit was relatively small, and only one dress earned about 10 yuan. After returning home for confinement, I was discharged for about 5 days. One nursing night, I suddenly thought, why don't I sign up for an activity and try it? So I turned on the computer and reported the "Daily Special". At that time, it was still necessary to register for the daily special, unlike the current invitation mode. Two days later, the activity passed and I was overjoyed. I sold dozens of orders through the daily special price. Due to the relatively rapid growth of orders, I received a new invitation to the Spring Power Week. At this time, nearly half a month has passed since I was discharged from the hospital. At that time, I didn't know what this activity was for, but Taobao's sales mainly depended on activities, the most. That's true. A few days later, in the Power Week, about 1 0,000 orders were sold in three days, and the net profit was roughly estimated to be 65438+. Really opened up the road of exploring online stores.
I know nothing about promotion. I guess I just happened to catch a good car or a small traffic rush hour. Even until I was 29 years old, I didn't use any other promotion methods except the most basic taobao guest. I don't have time to study the through train because I feel puzzled. It has always relied on natural flow. In my first year as an online shop, I often found a few brushes for new styles, but in 20 16, I caught up with the critical year of strict brushing, and all platforms were blocked. The 24 trumpet I used to brush was also blocked, with only 5 commonly used numbers, and even I found a few sheets for my shop to brush. Later, I gave up brushing in recent years, mostly because I really couldn't find anyone to brush for me, and I was lazy. Colleagues may think that I am pretending to be a when they see me, but friends who have had similar experiences will understand. I used to think that I had a wealth of online shop knowledge, but when I made my own online shop, I found that I only knew nine Niu Yi hairs. Because it is easy to sell the goods of the manufacturer, I began to pay in large quantities. Alibaba, SouFun.com, 17 and other channels have found good products, and they all choose some styles with the highest sales volume in the whole network to go to their stores. Later, the problem came. Due to the serious theft of maps, in the first year, 160 points were generally deducted in violation of regulations, and the node deducted points to block the store 10 for many times. (At that time, the B-level deduction was not counted, and only the store was closed for 2 1 day.)
Then I don't think it's good Eggs can't be put in one basket. We need to open more online stores. In addition, we need to find 2-5 manufacturers to cooperate in selecting products and talk about using pictures to avoid repeating general violations. So I stabilized the past at 20 16 according to my own method. In 20 17, it developed into four Taobao stores, 1 Alibaba store and 1 JD.COM store, but my Alibaba store is also reselling other people's goods, and the actual delivery is still the manufacturer. At that time, I didn't have my own company or a trademark. They are all rented by other people's companies and trademark rights through intermediaries. At that time, the annual fee in JD.COM was 65,438+0002/year. After working for one year, I found that women's wear is not suitable for JD.COM, and the sales volume is low, which is not as good as the newly opened Taobao shop. 20 18 closed the JD.COM store. On 20 17 10, I bought the first suite and second-hand house in Gulou district, Nanjing with 300,000 yuan accumulated in these two years and loans from relatives (Nanjing people know better that there are few new buildings in Gulou district, and there are basically no new buildings, and it was 365,438 when I bought it on 20 17 10).
In 20 18, due to the upgrade of the rules, I no longer rented the right to use other companies' e-commerce channels, but bought the company+trademark through an intermediary, that is, the intermediary transferred the company+trademark registered by others to my name, and the purchase cost was 30,000 yuan (at that time, I even wanted to develop another way to make money, that is, register more companies and trademarks, and then resell them, so it was easy to make a lot of money. But I can't bear to think about so many things, so I ran aground on this idea. Maybe I will study this problem again in the future. Alibaba was reopened with this company. At that time, I thought about opening a Tmall, but because I couldn't get so much money with a deposit of 50,000 yuan and an annual fee of 60,000 yuan, the idea of Tmall was put on hold for several months. Then one day, I changed my position and felt that I could take out the 50 thousand deposit without doing it, and the 60 thousand annual fee was refunded. If the annual sales amount reaches 65438+200,000, I can refund the annual fee in full. Considering that the investment is not too much, I take a step back and think that if I don't want to do it, I will resell the store and sell it for more than 30,000 yuan, so I boldly cashed in a Tmall with Alipay's online merchant loan. Facts have proved that what I did was right. Compared with Taobao and Alibaba, Tmall women's clothing is much easier to make and its profits are more secure.
However, many things happened in the middle family. 2065438+September 2007, my husband was bewitched by friends. Coupled with the debt of the family in the past two years, various expenses have increased sharply after the birth of the child. My husband made an annual salary of 70,000 to 80,000 in Beijing and suddenly resigned and returned to Nanjing. After that, everything started all over again. Excluding five insurances and one gold in a month, I only got about 3000, and so on, and I was pulled into the MLM organization by my friends. At the beginning of 20 17, my husband was sent to Hainan for a business trip for half a year because of his work, and was later sent to Zhengzhou branch for half a year by the company. While working in Zhengzhou, he was brought into the MLM organization by a friend. Three months later, he quit his original job and has been working in MLM organization. During these three months, I lied to my family about how smooth their work was and hoped they would come to work in Zhengzhou. Later, I said that I couldn't go home in 2008 and was busy at work. I never doubted him. On the 23rd of the twelfth lunar month, I took my children to Zhengzhou to see him. After arriving at his residence, I was organized to confiscate my mobile phone and have classes. I feel that my husband has become like I don't know him. When I first found out that this is a pyramid scheme, I couldn't get over it. Because no food was arranged for us, my almost two-year-old child was crying with hunger, and I was scared for five minutes before I recovered my composure. It seems that the clouds are light and the wind is light, saying that my children and I have come all the way, and I am starving. Please accompany me to have a meal first. The child cried, which made me feel distressed. Then after leaving the community, I hid in the crowd all the way and found a nearby police station to report the case. Finally, the police helped me return my mobile phone. However, it is impossible to file a case because it is uncertain whether it is a pyramid scheme or not (pyramid schemes are very disciplined, leaving no clues at home, and everyone's room should be searched regularly every day to see if there are any violations). After I got my mobile phone, I quickly booked a return ticket and called my in-laws to tell me the real situation. My in-laws were frightened and told me that I must take my husband back anyway. I tried to take my husband away, but I found him possessed. Later, he threatened his parents, his wife, his son and his marriage, but he still refused to come home with me. Then he told me that he borrowed a small loan of 80 thousand because he had no money to join. I suddenly became stupid. I just bought a house, and when the pressure is heaviest, I throw such a heavy bomb. I am in pain. I even want to give up this marriage. I think as an undergraduate, I have learned enough knowledge in college to avoid falling into such a low-level mistake. I was wrong. The MLM organization is not as low-level and low-energy as I thought. They have long thought about what may happen in the future and how to deal with all kinds of emergencies to deal with relatives and friends in the organization. After leaving the MLM organization for a long year, my family and I still couldn't convince him, because he always had many ways to refute us to prove his correctness, so our family had to choose silence and not mention it for the time being. It was not until a year and a half after he returned to work in China that he contacted the "relatives" in his previous unit and learned that because most of their units in Zhengzhou were foreigners, they could not attract people and earn heads. Coupled with infighting, a small number of people who are willing to stay moved to Xi' an to continue their work. Most of them make ends meet because of their livelihood, and many of them are separated after discovering the truth. My husband finally realized that this is really a pyramid scheme. It was the most painful time in my history, and it seems nothing to think about it now.
20 18 is the year with the greatest economic pressure due to the pressure of buying a house, pyramid selling and debt. Because of the fear of the future, when my husband started looking for a job, I also found a job together, which was close to home and relaxed, but I only got 3 thousand salary a month, so I had to work part-time in an online store, and I ushered in the most tiring year. Do all kinds of translation and design for the company during the day. Go home from work at night, quickly set up the online store, and slowly transition to find a manufacturer to customize a small part of the best-selling models in the store, buy the goods and then deliver them yourself. My husband's work is still very practical. 20 18 autumn season in the second half of the year, as busy as a bee. I found an outsourced customer service from Taobao's service market to outsource the customer service work, so as not to delay the transaction during the day because of my slow reply. My mother-in-law helps me with my children at home and sends them by the way. My mother-in-law can't read. After 20 18, she forced herself to know all kinds of Chinese characters and learned an independent kung fu.
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2065438+March 2009 is another peak season after the Chinese New Year, with orders soaring. It's time to end my work and online shop life. Like my first boss, I became a full-time e-commerce businessman. I quit outsourcing customer service, rented an office and hired two clients. In this way, I officially started the comprehensive online shop work of Pinduoduo+Taobao+Alibaba+Tmall. However, I don't have enough management experience. 20 19 seems to be a chaotic year. The cost of employing people and renting houses is also much higher, and the volume of goods is also rising, but the profit is also increasing year-on-year. At the end of 20 19, I paid off the loan of 300,000 yuan borrowed from my relatives when I bought a house without delay, helped tens of thousands of dollars, and helped my in-laws pay off their foreign debts. My husband's salary is stable at 70,000+/year due to his hard work, which is a happy year. I can finally raise my head and do some questions I want to know and answer on the Zhihu.
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In 2020, I plan to open stores on AliExpress and Amazon. If this channel is opened, the profit will be higher. Moreover, Amazon is a very simple platform, that is, to make things into their own brands and resell them to Malaysia and other countries, without the need for customer service 16 or even 24 hours online like Taobao. If after-sales treatment is needed, most of them will go directly to Amazon platform, and a few will be sent directly to me. My father-in-law has been working as a bricklayer on the construction site, and we also agreed to let my in-laws follow me to do online shop delivery this year. It's better to be a family than to be on tenterhooks outside. Pay wages at the beginning of each month, so that the two elders can stay at home as much as possible and worry about their grandchildren.
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And my married life, although there are twists and turns, is still very happy. My mother-in-law was only 46 when I gave birth. Now that she is taking her grandson out to play, strangers can't help asking whether it is a second child or a grandson. There has never been any disagreement about raising children or family. I have been spoiled by my family since I was a child. I can't cook and I'm not very good at housework. These are also my parents' biggest worries before I got married. But after so many things after marriage, my husband's family seems to be indifferent to all my shortcomings. Men in Nanjing usually love their wives very much. My father-in-law and my husband will share 80% of the housework at home, so we usually get along very harmoniously and comfortably, with little criticism. This is a loving family. Sometimes I am grateful to my family now. Thanks to them, I can do what I like instead of stumbling over trifles such as oil, salt, sauce, vinegar and tea. Sometimes I feel that my life is unreal, and I always feel that there is another me, and I have a hard life.
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Regarding entrepreneurship, I don't seem to have positioned myself in the consciousness of entrepreneurship. I am still a gentle, wretched and inexperienced little girl at heart. I am very grateful to my first boss for giving me thinking and experience. Now I am friends with my first boss. Although it is difficult for us to meet again in reality, we have kept in touch and exchanged strategies and experiences. He is an elder and my husband's closest friend. Sometimes I wonder what I should do to become vigorous, but this deliberate personality trait may not suit me. I am special, just make myself comfortable. At present, I have no lofty ideals and no longer-term plans. I just want to do something practical and earn more money. Enough to make my family comfortable.
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If my peers see what I said above and are full of a little pride and confusion, just laugh heartily. I also wish you all laugh at all the ridiculous things in the world. Because I can make Tmall Alibaba bigger, the annual income of 25 and 28 years old is really like the Ganges River. I often look up to all kinds of great gods in our nail group, hoping to follow in their footsteps one day.
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Finally, I hope to mention the Mercedes-Benz E300L that I have always wanted to buy at the end of this year, and a new model has been released this year. It would be better to mention the new E350 at the end of this year. After all, the child is four years old, and now the cost of learning English, piano and street dance for one year is not a small expense. In addition, you can rest assured that I will not disclose my online store information, non-advertising posts, non-irrigation posts, purely the release of repression in the past four years. Ann.