What are we talking about today? Let's look at the floors of the shopping center building. Why is this distribution?
Many of our friends think that going to every shopping mall is varied, but the things sold on each floor are basically fixed. This is definitely not an accident. It's all routine It can be said that businesses are trying their best to make designs in order to let us shop more and spend more. So let's take a look at this today. It's very interesting.
Let's start underground. In many large shopping malls, the B 1 floor is a supermarket. Why put the supermarket on the B 1 floor? Actually, there is a reason. First, supermarkets can't actually bring too much income to other businesses. We rarely see a Carrefour in the left hand and a Wal-Mart in the right hand, and we are exhausted when we go shopping with two bags of things. Generally speaking, there is no such thing. Moreover, the rent of supermarkets is often only one-fifth or even lower than that of normal clothing, which can not get much benefit for businesses. But this must be there, because in the early stage of shopping malls, supermarkets can radiate to surrounding communities and attract people. If you can introduce some big-name supermarkets, such as Wal-Mart, you may get some loans and policy support, so there are definitely supermarkets, but you can go to B 1 building.
It's interesting to decorate from the first floor up. The first floor is definitely the most golden and expensive, so there are only two ways to afford it. The first is high profit, and that is jewelry. Second, cosmetics must be used with high consumption frequency. So when we enter a big shopping mall, the first floor is often full of jewelry and cosmetics. Another advantage is that the jewelry and cosmetics stalls are very beautiful and high-end. You are willing to go in as soon as you see the style of this shopping mall. So in this case, the first floor must be jewelry and cosmetics.
Needless to say, this two-story and three-story building is definitely not men's wear. At first glance, they are all women's clothes, and they are often things that white-collar workers like very much. There is a simple reason. First, white-collar women attach importance to appearance and have purchasing power. Most importantly, when it comes to shopping, female compatriots are talented. It's rare for a group of grandfathers to go shopping. So except the first floor, the most golden second and third floors are for women. Let's go and see the male compatriots on the second and third floors. It is often a female compatriot followed by an unmarried boyfriend in love. Rows of married men are sitting on the sofa. This is basically the law.
Further on, it is generally male compatriots, that is, men's wear, generally four or five floors. Because men are more rational in buying things, they basically buy one or two brands and leave, so they put them higher. The top one is to buy sports brands. One is that the consumers of sports brands are too fixed, and the other is that the changes of sports brands are relatively small, especially compared with fashion, so they are placed on men's wear.
Nowadays, more and more shopping malls have increased catering and games, including cinemas. Generally, these are placed on the top floor, and their function is very simple, that is, to balance the flow of people and pull people upstairs. Let's think about it. Many people are tired of shopping. They can't go home immediately after watching a movie and having something to eat. Anyway, you have to walk around. You can't buy more things along this staircase.
After talking about the distribution of the top floor and the bi building, there are two more interesting things. The first one is the toilet. Generally, everyone finds the toilet difficult to find at first. Basically, you can see everything in the building when you go to the toilet, which is also to increase consumption. Secondly, there are no toilets on the first floor of many large shopping malls for the simple reason that if there are toilets on the first floor of large shopping malls, this function will be the same as KFC McDonald's. The three of them can hold up half the sky of the public toilets in China, and all large shopping malls have no toilets on the first floor.
Secondly, we found that escalators are getting more and more beautiful. In the past, we could go straight up around the circle. Now we have one here. Where to get the second one after getting up? Of course, this main function is not for beauty, but to let you shop more and spend more. Therefore, although shopping malls are varied and full of routines, careful analysis is basically the same. Of course not.