ABCD method is easy to remember, and provides systematic steps to give salespeople a better chance to successfully complete a transaction. The four main steps of ABCD marketing method are as follows: A- appearance: quick observation and evaluation of customers; B- basic needs: finding customer needs; C- conviction: marketing reasons for gaining customer confidence; D- decision: customer's decision; A- customer's instrumentalization: when entering the store, customers should have an attitude: their actions, ways of walking and gestures may reveal hesitation or hesitation. Customers may be confident or timid. This situation must be taken into account when planning the proposed promotion method. Clothing: can reflect the customer's taste, and can get some clues from the jewelry and watches he wears. Physical appearance: With experience, observation and a little intuition, salespeople can distinguish two basic types of customers-one is open-minded and the other is conservative. It is more difficult to convince conservative people. The results of these explorations give useful hints to help you pick out a batch of jewelry that suits your customer's taste and let him buy it. In this case, the customer's confidence will be gained from the beginning, and he will be satisfied. Salespeople should be flexible and adapt to different customers with their own attitudes. Friendly greetings are very important. Smile at every customer and greet him. B- the basic needs of customers. What do customers need? Did he buy it for himself or for someone else? Does he need a diamond engagement ring or a diamond bracelet? Are the customers who want to buy wedding rings male or female? Usually, customers are not sure about their needs. In addition to the actual needs, the salesperson should also understand the customer's "psychological needs", that is, his motives. Do customers buy jewelry for special occasions? Ordinary people wear jewelry not to meet functional needs, but only to "psychological needs". If you want to make sure of this, you should ask the customer questions, listen to his opinions and try to adapt to his personality. C- Be confident that every time you show jewelry to customers, you should explain the characteristics and corresponding advantages of jewelry at the same time, and then sell it in time. After the customer's demand is determined and confirmed, the remaining thing is to select jewelry that can meet the customer's demand and determine the price range. In every price range and modern traditional design, there are diamond jewelry suitable for men and women to wear. Customers are often uncertain about the supply of diamond jewelry in the market, so the task of salespeople is to let customers know all kinds of diamond jewelry they can buy. The goal of promotion is to build the confidence of customers. In order to achieve this goal, salespeople must be able to give reasons for selling. Salespeople must have confidence in their products, have enough knowledge, and be able to point out the differences in product quality, thus proving why the prices are different. If you want to know what the customer is interested in, you only need to talk about it half the time, and the rest of the time, please listen to the customer's opinions and pay attention to his reaction. Decide how the clerk knows and when the transaction can be closed. The customer's words and deeds can indicate her purchase intention. For example, after the salesperson answered all the questions, there was a moment of silence. Customers should carefully observe the jewelry displayed to them in the sun. Customers concentrate on studying the price of jewelry. The customer raised some final objections. The customer's objection is often equal to saying, "I am very interested, talk to me more." These buying signal indicate that the transaction is about to be completed. Salespeople should mention the reasons that will arouse customers' interest again and summarize the various benefits that customers can get. We should give the customer a little waiting time to make a final decision. The clerk should help the customer give him all kinds of guarantees, and the customer's purchase decision will naturally come naturally. After the customer made up his mind, the assistant's task did not end. The clerk must thank the customer and tell the customer that the jewelry he bought has a guarantee of use and after-sales service. In addition, the salesperson will continue to greet the customer until he leaves. Make customers feel that he is always welcome. If you think the customer doesn't want to buy it today, you can take out the company business card and give him a brochure "Uncovering the Mystery of Diamonds" so that he can come again. Successful marketing will bring satisfaction to both parties. In order to achieve successful results in promotion, it is best to adopt appropriate promotion methods.