Foreign countries don't like it very much, especially after modern times. Due to the lack of brand spirit and culture, communication and acceptance will be limited by brand names. After all, this matter is a bit low in any country.
And it is not named after the founder, but usually the founder's surname. This shows that foreigners, like China people, think ancestor worship is a particularly cool thing and they have a great sense of accomplishment.
There are 56 ethnic groups in China, with a large number of Han people. In western countries, we should pay attention to this. This person and that person, like a frigid Englishman, refer to an Englishman of British descent. In addition, Sagson Angles and Celtic Germans ... Western nobles attach importance to bloodlines, and families with pure bloodlines require pure bloodlines when they reproduce. Families have family emblems everywhere and attach great importance to family honor.
Although with the popularity of Christianity, the concept of family has been diluted in the civilian class, but the concept of nobility is still nobility, so many brands were named after the family at the beginning of their establishment, whether they were nobles or civilians, but because they were proud of their ancestors.
Most of China's century-old brands were handed down from the Qing Dynasty. In the Qing Dynasty, China had no brand awareness at all. Brand name is basically a place name and is named after it. For example, Zhang Xiaoquan Scissors, starting from Kangxi in Qing Dynasty, basically started from small workshops, while the names of real giants are generally very particular. For example, Fukang Bank and Hu Xueyan, a businessman with a red top, take their rich meanings from "The world is peaceful and the people are in Fukang".
It can be seen that in ancient times, it was not an elegant thing to name shops and brands with their own names and surnames. Most of them started off small-time, without proper names. As a result, it was widely circulated. When people ask where this thing comes from, everyone has to answer its owner's last name or first name. After expanding the scale, in order to continue to have the previous popularity and influence, the surname is named after this surname or name.
If you really have a serious plan from the beginning, you must take a meaningful and connotative name, save it and show no culture.