Blue Nile is translated into Chinese as "Blue Nile", which is one of the longest rivers in the world in northeast Africa. But here, the Blue Nile refers to an online jewelry store, and its name comes from the beauty and preciousness of the Blue Nile in Africa. This company is a company that provides customized diamond jewelry, and its core products are high-quality diamond wedding rings and engagement rings. One of the characteristics of the Blue Nile is its simple shopping process and high transparency. Consumers can easily search for their favorite diamonds on the website, and at the same time, they also provide a series of knowledge and education to evaluate the grade of diamonds to help consumers make more rational choices.

The advantage of Blue Nile lies in the incomparable price advantage and rich product selection of other traditional jewelry stores. No matter the cost or the details, the diamond quality of Blue Nile is excellent. Moreover, it also cares about the consumer experience. The shopping process is simple and transparent, which is more suitable for consumers to shop at home and avoids the unnecessary or unbearable embarrassment of being promoted by sales staff in physical stores. At the same time, Blue Nile also provides return guarantee. If customers are not satisfied, they can have a 30-day return and free return service.

Social Responsibility of Blue Nile

With the progress of society and the improvement of environmental awareness, many companies have noticed their social responsibilities. Blue Nile also recognizes this, and they start with the company's social responsibility action plan to contribute to the surrounding community and environment. The company is committed to eliminating hunger and helping children in poor communities receive higher education. Besides, diamonds are a controversial commodity. Blue Nile ensures that they never buy diamonds from war zones or ambiguous traffickers to ensure that their diamonds have nothing to do with blood.