"Tianya" is taken from Kangxi's inscription for the Temple of Heaven, "If the sky is beautiful, the name will become elegant". It means that the company's career will be "as vast as the poem" Daya "and has a long history".
Tianya Jewelry City-Beijing Century Hengyi Investment Co., Ltd., a subsidiary of Tianya Group, is located outside the East Gate of the Temple of Heaven in Beijing and east of Hongqiao Road, covering an area of 20,000 square meters, with a total construction area of 73,000 square meters, five floors above ground and four floors underground, gathering more than 1,000 jewelers at home and abroad.
1-5 floor: it integrates all-round services such as world jewelry display, processing, design, wholesale and retail. Main products: coral, gold and platinum and their ornaments, jadeite, white jade, diamond, crystal, agate, pearl, Shoushan stone, amber, beeswax, turquoise, dzi beads, colored gems, famous porcelain, jade, etc. 18, with tens of thousands of operating varieties. At the same time, the venue also has special venue services such as processing, identification and packaging.
At the end of 20 1 1, Tianya executives felt that the life of the jewelry industry in 20 12 was not easy, and the survival and development were challenged, especially the innovation and upgrading of large jewelry cities. They took the following measures to get through the difficult period of 20 12.
1. Long-term free appraisal of jewelry and jade
20 12 China jewelry yearbook
Since February 12 this year, Tianya Jewelry City has provided a venue and set up two rooms to establish honesty and self-discipline and benefit the majority of Taobao users, and specially invited the National Jewelry and Jade Quality Supervision and Inspection Center to settle in the lobby on the fifth floor (hereinafter referred to as the "National Inspection Center"), and invested heavily in purchasing the most advanced international inspection, testing and appraisal instruments for the National Inspection Center to identify jewelry and jade for consumers free. Over the past eight months, more than 22,000 Taobao users have identified all kinds of jewelry and jade for free, which has been favored by collectors from all walks of life. In addition, free jewelry cleaning for customers has been persistent and well received by customers.
2. "Gold is in the world and gives back to the world."
In order to enliven the market and increase passenger flow, Tianya Jewelry City's "Tianxia Gold" hypermarket was launched on the first floor of the building on April 29, and thousands of gold ornaments were given back to the public at a price lower than that of 29 yuan -20 yuan. And solemnly declare: complete fidelity, if consumers find adulteration, Tianya management will pay first! This move has attracted the favor and pursuit of many consumers.
Other measures, such as "Valentine's Day" in February this year, created a "senior jewelry counter" in China, which won the favor of silver-haired people.
20 12 China jewelry yearbook
3. Grasp the hot spots in the market and focus on introducing colorful treasures and crystals.
20 1 1 At the turn of spring and summer, company leaders visited Sri Lanka and other countries, and were keenly aware that colored gems was dazzling and popular abroad. However, there is no professional colorful treasure market in Beijing market, which is difficult to meet the pursuit of fashion people. This should be the breakthrough point of an active jewelry market. Then, by investigating the Beijing market, it is found that there are many potential collectors of Caibao, especially fashionable women, ranging in age from 16 to 88, and people who collect Caibao range from 500 yuan to10 million yuan.
Colored gems usually refers to all colored gems in natural gemstones except diamonds. Among them, ruby, sapphire, emerald and cat's eye are the most precious, ranking as the five rare gems in the world together with diamonds. Others include tourmaline, opal, garnet, olivine, turquoise, amethyst, green ghost, prehnite, ruby, aquamarine, moonstone and lotus corundum.
Colored gems, with its colorful fashion elements, has attracted the attention of many consumers. The south wind of colored gems's consumption is gradually spreading to the north, and its increasing collection fever is gradually being released in Beijing, China.
Colored gems's collection and investment have advantages in liquidity. "China's traditional jade articles are sometimes not recognized abroad, but colorful treasures are circulated internationally. According to incomplete statistics, some collection-level colored gems has 20%~50% appreciation space every year.
In China's jewelry industry, after jadeite and diamond, colored gems has become the "new favorite" of collection and investment, with huge market potential.
According to the data, colored gems is regarded as a "growth stock" in the jewelry market by people in the industry. Statistics from the National Bureau of Statistics show that the overall growth rate of domestic jewelry sales in 2009 was 15.9%. According to analysts' estimation, the sales growth rate of colored gems in China is obviously higher than the average level of jewelry market, which is about twice the average growth rate of jewelry, that is, more than 30%. Undoubtedly, colorful treasures have become the new favorite of collection and investment. Looking at the jewelry market, Chinese jewelry industry insiders pointed out that "the penetration rate of foreign colored gems accounts for about 40%, while the penetration rate of China market is less than one thousandth, and the market potential of colored gems is huge." At the same time, the price of colored jewelry is also rising. It is reported that since the beginning of 20 12, the overall price of domestic colorful products has increased by more than 30%, and the price of rubies and other products has increased by as much as 100%, so the appreciation potential should not be underestimated.
After investigation and planning, in August 20 12, World Caibao successfully settled in the U-shaped Caibao District on the first floor of Tianya Jewelry City. Up to now, more than 30 color jewelry stores, including Hui Di, Atlan, Yipin Yi, Ding Hong, Bi Rui, Pinfang, Jibaozhai, Peinajin, Jiafu, Quyi, Zhengde Dong Qi, Shimandi, Xingyue and Crystal Family, have settled in Tianya. Forty or fifty kinds of color treasures from Taiwan Province Province and other countries in the world are full of fashion elements, competing with each other and emitting thousands of beautiful charms.
In addition, in June of 20 12 and 10, after the unremitting efforts of Tianya staff, 30 crystal shops from all over the world, including three generations of crystal families, senior collectors who have collected crystals for 40 years and large crystal booths in southeast Beijing, all picked up Tianya and set up branches, forming Tianya crystal gathering area.
At this point, Tianya Jewelry City has formed a large-scale distribution center for eight categories of jewelry in northern China, including colorful treasures, gold, corals, amber, jadeite, white jade, crystals and pearls. A senior collector in Beijing vividly said that there are 40,000 general-level collections of more than 500,000 yuan in Tianya; There are 40,000 school-level collections, ranging from 30,000 to 654.38+10,000 yuan; 3000~ 10000 yuan has 6,543,800 pieces; 1 0,000 yuan has a collection of 300,000 soldiers. Tianya is a "general, captain and soldier" and a jewelry camp in northern China where you can set foot on Taobao.
Tianya Jewelry City has an excellent management team and advocates the business philosophy of "people-oriented, pragmatic innovation, customer first and service first". Abide by the service concept of "Only care and consideration can win the support of millions of customers". Adhere to the belief of "customers win, I win", and integrate and attract domestic and foreign jewelry industry resources based on Chaoyang enterprises. Within two years, Tianya Jewelry City will be built into the largest and top-grade jewelry and jade art distribution center, terminal retail center, logistics center and brand promotion and exhibition center in northern China.
Gentleman is elegant, single-minded, elegant and persevering-a century-old brand of Shu Tianya.
20 12 China jewelry yearbook