Designer:1913-1971year, Gabrielle Chanel.
Design concept: elegant, concise and exquisite.
brand introduction
Founder Gabrielle Chanel founded Chanel in Paris on 19 13. Chanel has a wide range of products, including clothing, jewelry, accessories, cosmetics and perfumes. Every product is famous, especially her perfume and fashion.
Chanel is a famous brand with a history of more than 80 years. Chanel's fashion always has an elegant, concise and exquisite style. She is good at breaking through the tradition and successfully pushed the "bound" women's dress to be simple and comfortable in the early 1940s, which may be the earliest modern casual wear.
19 13 Open millinery and fashion shop to make clothes;
Develop various perfumes from 192 1, such as perfume No.5 and perfume No.22 from 192 1.
Cuirderussie perfume 1924,
1970 19 perfume,
Cristalle perfume 1974, coco perfume 1984,
Egoiste men's perfume 1990,
1996 Allure perfume;
In addition, there are all kinds of ornaments, cosmetics, leather goods, watches, jewelry, sunglasses and shoes.
Brand continuation
After Chanel died, KARL LAGERFELD, a design genius, took over 65438 to 0983. Karl lagerfeld has a free, casual and relaxed design mentality. In his design, he always mysteriously unifies two opposing artistic feelings, which are bold and dignified in France, romantic and humorous, and rigorous and exquisite in Germany. He doesn't have the same modeling lines and color cast, but he can experience the pure style of Chanel from beginning to end in his design.
Brand awareness
① The logo overlapping Coco Chanel's double C design is easy to find on the buttons of Chanel clothes or the buckles of leather goods, and it is a "spiritual symbol" that makes Chanel fans crazy.
② Diamond plaid: Since the first generation of Chanel leather goods became more and more popular, its three-dimensional diamond car plaid has gradually become one of the symbols of Chanel, and has been continuously applied to Chanel's new clothes and leather goods. Later, it was even applied to the design of watches, especially the "matelassee" series, and the metal strap of K gold and stainless steel was even shaped into a three-dimensional "diamond lattice".
3 Camellia: Chanel has a soft spot for camellia. Now, for the whole world, camellia has become the national flower of Chanel Kingdom. Whether it is spring, summer or autumn and winter, it is not only designed as camellia ornaments of various materials, but also often used in clothing fabric patterns.
Chanel no.5-my lucky number.
Chanel no.5 is a lucky number for Chanel. At that time, she chose the fifth perfume among many perfume samples. She said, "This is what I want. A perfume that is completely different from the past, a woman's perfume, and an unforgettable strong smell of women. " But this intentional superstition of numbers is likely to make her miss the really good perfume. The determination of fragrance requires not only a super sensitive nose, but also a distracted state of mind. When Chanel No.5 was born, Ms. Chanel was already an unhappy person ... Ms. Chanel's concept of perfume was: "perfume should be as strong as a slap in the face." Judging from this concept, chanel no.5 is successful. Chanel No.5 is really strong, but it is like a slap in the face for most women, because it doesn't give people a pleasant feeling. It's a little difficult to be intoxicated with a slap in the face.
Chanel No.5 uses all kinds of high-grade spices mixed with acetic acid. At that time, no one dared to challenge synthetic perfume, which was really cool. Its top notes are acetaldehyde, wet grass and jasmine. However, the fragrance of jasmine is completely covered by aldehyde fragrance, and pungent is the initial feeling. The rose in the middle tone was blurred by Yilan Yilan and Iris, and it became very weak because of the "slap" in the front tone. The mint in the tone has also lost its sober taste ... basically there is almost no lingering fragrance, and the rumored lasting fragrance does not exist. It's like being slapped and then running away, with no aftertaste, just wanting to forget.
The brand of this enterprise ranks 94th among the top 500 brands in the world in 2006 compiled by the World Brand Lab.
A brief introduction to Chanel's life, Gabriel. Chanel had a very unhappy childhood. Her father is a grocer and her mother is a rural woman. When Chanel 1883 was born, her parents were not officially married, and she always resented being an illegitimate daughter. Chanel's mother died at the age of 12, and her father left them five brothers and sisters, and they never appeared again. This cruel fact made her try her best to cover up that tragic childhood in the later days. After that, she spent a bleak girlhood under the protection of the monastery. /kloc-After leaving the monastery at the age of 0/8, after many twists and turns, he tried various jobs and even had a short singing career. It is said that this is also the origin of her alias coco chanel.
When Chanel was 25 years old, she met the first lover in her life-Ba San, which turned her fate around.
Basan is a descendant of a noble, and he fell in love with Chanel in her prime. However, due to the social environment at that time, the two could not be formally combined. However, Chanel began to squeeze into the upper class with this. Clever, she soon wandered between nobles and grandchildren. Later, after Basan's introduction, Chanel met Arthur capel, the most important man in her life-the love of her life. Capel, the son of a mistress, came from humble origins. Although he made great achievements in the market by his own struggle, and became the political secretary of the Treaty of Versailles and a celebrity after World War I, he felt that he must be a noble family because of his humble life experience. Although he was sincere to Chanel, he finally gave up Chanel and went to England to marry a knight's daughter. This move hurt Chanel's heart. In order to make up for Chanel's sins, capel funded her to open a milliner's shop in Paris, which was the starting point of Chanel's career. To quote Chanel: "I don't understand why women can't dress up for politeness before going out." Who knows if every day will be a big day of fate? " Female fashion and Chanel spirit make the world more beautiful and colorful.
Chanel herself is very smart, dares to challenge and liberate the tradition, and sings against the common customs, such as mixing men and women, turning casual clothes into fashion, shouldering purses and suits, liberating women, and ushering in the era of women's fashion, which has been popular in modern small black dresses, breaking the rule that black clothes can only be made into mourning clothes. Chanel has created an era of her own! She established a boutique brand in 192 1, and perfume No.5 was born in the same year. She boldly said, "Can you still move with a huge hat on?" At the end of the era of huge bonnet, the simple bonnet she designed has become the tip of the trend, and she has endless innovative ideas; She shows conflict, but also shows her thorough understanding of people's hearts.
Chanel has never been married in her life. She has created a great fashion empire and is also pursuing the life she wants. She is the best example of women's independence, and she is also the woman of the new era who knows the most about emotional fun. She dated ETIENNE BALSAN, a British aristocrat, who sponsored her to open the first milliner's shop, while ARTHUR CAPEL sponsored a fashion shop. She traveled with the Duke of Westminster and inspired the design of the first tweed suit. Everyone in life is the source of creativity. She doesn't just rely on luck, but she works hard and is serious! It was not until she was over 70 years old that she came back to serve. 1983, karl lagerfeld became the fashion director of Chanel Group, but today, Chanel spirit is still the design concept of new products every season.
Jasmine-the symbol of Chanel perfume
Jasmine is the symbol and idol of Chanel perfume. Ms Chanel especially likes white flowers, and the unique jasmine is known as the "star of flowers". The mystery of Chanel perfume is everywhere, and it is magically displayed by jasmine. Grass jasmine is the most expensive in the world. In the field near the grass in the south of France, it is a unique invention in the perfume field, which is different from all other jasmine flowers from the beginning of May to the end of 10.
In order to avoid damaging the petals and fragrance, manual picking must be adopted, and the picking time lasts from July to 10. Because jasmine doesn't like sunshine, picking often begins at dusk. The best workers can pick 500-700 grams of flowers in 1 hour. 1 kg means 1 10,000 flowers, 350 kg flowers can produce 1 kg essence, and finally 550 g essence is extracted, which constitutes the fragrance of Chanel no.5 As jacouespolge, the perfumer of Chanel Company, explained, "Compared with all other perfumes, Chanel perfume has always been irreplaceable."
"Smell is one of the most mysterious and humanized elements." Coco once said that the growth of Jasmine Glass is so humanized.