1. Different business models: China Gold is a gold production enterprise, producing and selling gold products. China Golden Fruit Chaozhen Store specializes in selling gold ornaments, mascots and cultural gifts with its brand image of gold products.

2. Different target markets: The main customer groups of China Gold are gold collectors, investors and consumers. China Golden Fruit Chaozhen Store is more oriented to young and fashionable consumers, aiming at satisfying their demand for exquisite and personalized accessories, and also paying attention to spreading and inheriting China's golden culture.