The anchors of Tik Tok e-commerce fully display the new year's goods sold in the live broadcast room, and consumers can also chat with the anchors with goods in the comment area of Tik Tok when choosing new year's goods. In this way, even if you buy new year's goods at home, you can feel the taste of new year's goods. According to the official data released by Tik Tok, during the New Year Festival, the cumulative broadcast volume of Tik Tok's live broadcast room reached 65.438+0.43 billion, the number of comments interacting with the anchor reached 65.438+0.9 billion, and the number of interactive people exceeded 320 million. In order to attract more people, Tik Tok officials increased spike activities during the New Year to enhance the festive atmosphere. According to the official data released by Tik Tok, the hand speed of Guangdong users is 1 nationwide. In the spike zone of the New Year Festival, Guangdong is also the province with the highest order volume, followed by Jiangsu, Zhejiang, Henan and Shandong.
According to the official data released by Tik Tok, jewelry, clothing and cosmetics are the three categories with the highest transaction volume in Tik Tok New Year Festival, among which jadeite, facial mask skin care products and down jackets are the most popular new year goods in all categories. In terms of food, the sales of snacks convenient for cooking ranked first. The data shows that online celebrity snail powder has become the sales champion and the best-selling snack. Because of the propaganda function and the delicious snail powder itself, more and more people choose to buy stinky snail powder. Followed by Regan Noodles, mixed powder, rice cakes, hand-grabbed cakes. Among daily necessities, masks rank first in sales. Due to the influence of the epidemic situation in COVID-19, more and more people do not forget to buy masks to prevent and control the epidemic when buying new year's goods, which also shows that people have a strong awareness of epidemic prevention and control.
According to the official data released by Tik Tok, we can also see the different consumption hobbies of Tik Tok consumers. As can be seen from the data, male users like to take care of their partners, and they will buy women's down jackets in Tik Tok, while female users in Tik Tok will buy more cleaning tools they need at home. More and more people are looking forward to online shopping, so the anchor with goods plays an important role in this New Year Festival. According to the data, according to the cargo carrying capacity, the champion and runner-up of cargo carrying turnover are Tik Tok e-commerce anchor Yue couple and Luo Yonghao respectively. Guangdong couple Zheng He, their turnover exceeded 300 million in the live broadcast of 65438+1October 8. Do you like buying new year's goods online?