Good quality! From 65438 to 0988, the family business of "Chen Jewelry Store" was officially taken over by the fourth generation, and Zhuo Fan Jewelry Factory was formally established. After taking over the family business, Chen, Chen Baokang and Chen Baokang were no longer satisfied with the small business of "Chen Jewelry Store", but began to focus on promoting the development of jewelry business, which led to more advanced technology. Through the unremitting efforts of the three brothers, Jovan was finally launched. ?

Until 2007, Jovan had more than 70 jewelry stores in China, which was significantly faster than the development of many jewelry brands in China. Since the establishment of Jovan Jewelry Factory, Jovan has been focusing on the personalized design and conceptual creative development of products. In addition to the unique design style and perfect quality, each piece of jewelry is endowed with strong emotional color, which makes jewelry participate in consumer life events like a vivid witness. In 2008, Jovan, the King of Yue, launched a brand-new logo of "Pleasing oneself and surpassing oneself", showing its vision of constantly creating beautiful ornaments for women to cater to women's external pursuit of beauty and self-sublimation, and finally achieving brand transcendence. In addition, Jovan Jewelry of Yue King spared no effort in promoting its external image, and warmly invited Qu Ying, a famous actress in China, as the brand image spokesperson.

Jovan Jewelry and Laofengxiang Jewelry are both domestic jewelry enterprises with a history of more than 100 years, but the brand names of these two brands are different. Jovan Jewelry is a jeweler with diversification syndrome, while Laofengxiang Jewelry is deeply rooted in people's hearts by creating and selling gold jewelry with China characteristics. These two jewelry brands, founded in the Qing Dynasty, have very strong historical characteristics, so which is better, Jovan Jewelry of Yue King or Laofengxiang Jewelry?

Jovan Jewelry of Yue King was formerly known as "Chen Jewelry Store" founded by 190 1. After more than a hundred years' development, Jovan, the King of Yue, has successfully become one of the largest jewelry brands in China, and is a comprehensive jewelry service provider integrating diamond ring trade, jade design, processing and sales. Jovan Jewellery of Yue King has also passed the China well-known trademark certification, and has "China Well-known Trademark" and "Zhejiang Time-honored Brand".

Laofengxiang Jewelry is a listed company spanning three centuries, and it is also a time-honored brand in China. 1848 was founded in Shanghai, and today's Shanghai Laofengxiang jewelry was transformed from Laofengxiang jewelry store. Its gold jewelry has always been the first choice brand for many gold lovers. More than 100 million people in China are loyal customers of Lao Fengxiang's gold jewelry.