Cultivate diamonds to position luxury jewelry consumption, and greatly reduce the purchasing power threshold for self-return demand. Generation Z and millennial consumers buy fashion jewelry in order to please themselves. They don't have too high requirements for maintaining and increasing value, wealth and love symbols, so they pay more attention to high cost performance and the beauty of wearing jewelry.

In contrast, cultivated diamonds and natural diamonds are all crystals made of pure carbon, with the same physical, chemical and optical properties and no difference in appearance. Under the condition of the same quality, it also has the advantages of cost performance and sustainable development, which is very suitable for the personalized needs of a new generation of consumers, greatly reducing the threshold for consumers to buy, and making cultivated diamonds gain great popularity.

02

It takes tens of millions or even hundreds of millions of years for natural diamonds to form in the depths of the earth, while it takes only a few weeks for artificially cultivated diamonds to form in the laboratory, which greatly shortens the manufacturing time. At present, there are two main ways to cultivate diamonds.

One is the high pressure and high temperature method. In the process of diamond cultivation, pure carbon powder is compressed into growth capsules, and then put into a cultivation bin under the pressure of 5-6GPa and extremely high temperature day after day (up to 1300- 1600℃). Finally, carbon atoms are connected with carbon atoms to form diamond crystals. Many rough diamonds with large particles exceeding 10 carat can be produced at one time within two weeks.

The other is chemical vapor deposition. The cultivation process of chemical vapor deposition is to put diamond slices in a vacuum box, then fill the vacuum box with mixed gas of hydrogen and methane providing carbon atoms, and heat it at a specific pressure until vaporized carbon atoms are deposited on the slices layer by layer, like rain, forming a uniform diamond coating. It takes nearly a month to cultivate a cut 1 carat CVD diamond crystal.

03

Data show that in 2020, more than 80% of the global diamond production capacity will come from China. And 80% of the cultivated diamonds produced in China come from Henan. It can be said that Henan has formed a diamond planting industrial cluster integrating R&D, production and sales, which plays an important role in the diamond planting market, laying the foundation for China to gain the right to speak in the global diamond planting industry.

The rise of diamond cultivation, a new industry, has inevitably experienced the constant test of the market. With the continuous development of diamond planting technology, the market position is gradually recognized. June 5438 +20201October, GIA, a world-renowned authoritative diamond appraisal institution, officially launched the classification certificate of cultivated diamonds. The enterprise standard "Appraisal and Quality Evaluation of Synthetic Diamonds" issued by the National Jewellery Inspection (NGTC) on February 1 was officially implemented. This is of great significance to the sales and promotion of cultivated diamonds.

In the near future, self-sufficient consumption may become the explosion point of cultivating diamond industry. According to the data of Bain Consulting, the demand for self-satisfaction ranks first in China's willingness to consume diamonds, and half of consumers in China are willing to buy diamonds for themselves. The growing demand of "please yourself" and the price close to the people greatly facilitate the cultivation of diamonds into the field of daily accessories. At the same time, cultivating the sustainable development of diamonds is also sought after by the younger generation.

the end

For most consumers, the high price of natural diamonds is prohibitive. Now with the planting of diamonds, the distance between ordinary consumers and diamonds has been narrowed, making diamonds no longer a tangible luxury.

However, we need to remind everyone that because the appearance of cultivated diamonds and natural diamonds is the same, there is no difference from the naked eye, and it can only be detected by professional identification equipment. Therefore, when consumers buy cultivated diamonds, they must let the merchants issue an appraisal certificate from an authoritative organization, so as to protect their rights and interests.