It's a brand that Diamond can't beat. Many of their jewelry is processed by other processing factories in the south, and then sold in shopping malls (but usually the jewelry processing factory puts its own label after it is finished). Processing jewelry in South China is commonly known as placing an order, so I know a member who placed an order with Diamond's processing factory in Shenzhen. So it's normal to have the word Jinlong on the ring, so I may forget to change the label. Anyway, this factory made the ring.
So don't be superstitious about brands. I don't know how many shopping malls in this company provide jewelry processing. In fact, everything is the same except for a new brand.