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Fabe sales rules. What is golden talk?
Fabe's golden talk is to find out the feature that customers are most interested in, analyze the advantages of this feature, find out the benefits that this advantage can bring to customers, and finally present evidence.

Through the sales model of these four key links, we can answer consumers' demands, prove that the products can really bring these benefits to customers, and skillfully handle the problems that customers care about, so as to successfully realize the sales demands of products.

Introduction to Fabe

The characteristics and characteristics of the product and other basic functions; And how it can be used to meet our various needs. For example, from the product name, origin, material, process positioning, characteristics and other aspects, in-depth excavation of the inherent properties of this product, looking for differences. Features, no doubt, are unique to independent brands.

Every product has its function, otherwise it has no meaning of existence, which should be beyond doubt. Many salespeople also have a certain understanding of the general functions of a product.

However, what needs special reminder is that we should dig deep into the potential of our products and try our best to find the features that competitors and other salespeople ignore and do not expect. When you give the customer a reasonable and unexpected feeling, the next step is easy to start.