Chow Tai Fook's silver bracelet products are more fashionable, young and trendy, with simple design and atmosphere. Chow Tai Fook pays attention to providing high-quality service experience. The brand positioning of silver bracelet products is "fashion, youth and fashion", paying attention to the fashion needs of young people and emphasizing the balance between quality and price.

Leofoo's silver bracelet products pay more attention to tradition, culture and technology, and the design is more complex and gorgeous. The products emphasize "tradition, culture and craft", and pay attention to inheriting the traditional cultural elements of China, as well as the craft and manufacturing technology of jewelry.