Industry: Fashion and leather goods, yachts, automobiles and motorcycles, jewelry and watches, pens, perfumes and cosmetics, wine, furniture and home textiles, kitchen utensils, tableware and porcelain, object design, luxury hotels, mobile phones and computers.
Extended data:
Luxury goods are internationally defined as "a kind of consumer goods with unique, scarce and exotic characteristics that exceed people's survival and development needs", also known as non-necessities of life.
In economics, luxury goods refer to products with the highest value/quality ratio. From another perspective, luxury goods refer to the products with the highest ratio of intangible value to tangible value.
Main features:
1, a symbol of wealth
The brand charm of luxury brands is rich and luxurious. Luxury comes from the Latin word "Lux". Therefore, luxury goods should be shiny, bright and enjoyable. Luxury goods convey these contents through their brand visual identity system. From a sociological point of view, luxury goods are goods of the aristocratic class.
It has status, status and superior power. It is the representative of noble image. Although the society is democratic now, people's concept of wealth has not changed, and luxury brands can just meet people's instinctive needs. Rolls-Royce is a symbol of noble cars.
2. Vision
The products served by luxury brands must be "the most advanced". This "superlative" must be reflected from appearance to quality. Luxury should be visible. It is precisely because people are "obvious" about its luxury that it can bring glory to its owner. Therefore, luxury goods should provide more "visible value"-making people look good.
People who buy luxury goods are not pursuing practical value at all, but pursuing the "best" feeling of all mankind. Mercedes-Benz cars are all like this; The same is true of Chanel fashion.
Step 3: Personalize
Luxury brands are often proud of themselves, they constantly erect the banner of personalization and create their own highest realm. Mercedes-Benz pursues top quality, Rolls-Royce pursues handmade, Lisia RELLECIGA pursues fashion, sexy and luxury, Ferrari pursues sports speed, and Cadillac pursues luxury and comfort.
They are all masters, each showing his abilities. It is precisely because of the individualization of goods that people create reasons for buying. It is precisely because the individualization of luxury goods is very different from mass goods that it shows its noble value.
References:
Baidu Encyclopedia-luxury goods (consumer goods beyond people's needs for survival and development)