From ancient times to the present, along with the craftsman spirit of Chinese civilization, it has taken on new meanings, including the perfect pursuit of details and the innovative consciousness of return and sublimation, which is both return and sublimation. The insiders believe that only by constantly creating a social environment that respects the "artisan spirit" and perfecting the market environment that inherits the craftsman spirit, and based on corporate vision providing more high-quality products to improve product quality and meet the needs of consumers, China brand and China Manufacturing can go global and enjoy world reputation. Inheriting and carrying forward the spirit of artisans is bound to become the trend of the times, pushing China to develop the intelligent industry, climbing to the high end of the industrial chain and becoming a "sharp weapon" for the strategy of strengthening the country.

Art creates extraordinary hearts and improves quality.

Although the craftsman spirit can be understood and extended from many angles, its connotation is embodied in every link of manufacturing and service, paying attention to detail experience, taking consumers as the purpose, and integrating meticulous craftsmanship, Excellence, pursuit of perfection and perfection into products.

As the only Chinese time-honored brand in China cloisonne industry, the products of Beijing Enamel Factory represent the highest level of contemporary cloisonne development in China. Cloisonne production process is extremely complicated: design, tire making, carving, cutting, lighting, polishing and gold plating. This traditional skill can be regarded as a typical representative of court culture in terms of modeling, decoration and color, and it is precisely because of the complexity of the craft and the ingenuity of the master that exquisite works of art are created.

The reporter saw in the production area of Beijing Enamel Factory that technicians in different processes are carrying out different operations according to the requirements of the process, and each process has been carefully tempered and forged by hand. For example, to make tires, it is necessary to make all kinds of tires with purple copper plates by cutting, beating, pressing and welding. During the period, the size, weight and thickness should be uniform, and the tires of the same specification should be light and heavy, and the size should be consistent. In the process of wire clamping, craftsmen have to pinch (break) the flat copper wire into various patterns and patterns according to the drawings with tweezers, dip it in bletilla striata and stick it on the copper tire one by one, and then go through two high-temperature welding before it can be integrated with the tire. Cross-blue dot and blue burning process, you need to burn blue every time you fill the glaze, and you can paint it repeatedly.

The person in charge here told the reporter that it usually takes at least three months for a small object to be completed through a series of manual processes, and it has truly achieved "slow work and fine work" to ensure that all pieces are fine. In the details of each working procedure, technicians spend time and energy to improve products repeatedly, demanding strict product quality and striving for perfection.

In the process of work design, the enamel factory also innovatively incorporates fresh modern elements, making each work more modern and making this traditional handicraft with more than 600 years of history and the most Beijing characteristics glow with strong artistic vitality. In recent years, cloisonne has frequently appeared in important diplomatic occasions. As a national gift, it shows the charm of national culture in five continents and four seas, and has been loved and praised by people all over the world.

Similarly, Suzhou embroidery, as an ancient handicraft art in China, shines brilliantly on the fashion stage, and the haute couture clothing brand "Xiangzhining", which perfectly integrates embroidery and clothing, is the leader. Yang Li, the founder of Xiangzhining, said: "Suzhou embroidery is one of the earliest excellent traditional handicrafts of Han nationality in China, and it is an orderly inheritance process. It is the most appropriate to express the inheritance of clothing. "

Under the pressure of modern industry, time-consuming and laborious hand-made clothing seems to be a distant memory. How to inherit the traditional concept of "hand sewing" and let Chinese people regain the beauty of "hand sewing" is of course inseparable from the "craftsman spirit". In the "fragrant" clothing world, even a daily garment, from measurement, design to clothing production, needs to go through 360-degree cutting and 28 tedious processes, among which embroidery is the most time-consuming heavy work. An embroidery needle and thread, the simplest tool, tests the craftsman's manual skills. Embroiderers must have solid basic skills, skilled embroidery techniques and certain painting skills, and their hands, eyes and brains are highly coordinated to complete a perfect artistic embroidery.

"Inheritance is to be responsible and to be able to withstand loneliness, just like our embroidered mother. Their hearts are stable and calm, and even a little impetuousness in their hearts will be reflected in embroidery. " Yang Li said that inheritance needs faith, and their faith is to carry forward the embroidery in their hands. And the belief of "fragrance knows coagulation" is to inherit and carry forward China's traditional quintessence skills and create a better life with exquisite craftsmanship.

"When we bring every piece of cloth to life, when every piece of work makes customers shine, it is an absolute supreme pride." Yang Li said so.

Pursuing Excellence and mastering standards with ingenuity

The craftsman spirit of striving for perfection and putting consumers first is the most specific and core goal and belief of enterprises with strong vitality. Enterprises need to use refined scientific management mode and abide by the procedures and rules, ethics and values, so as to achieve the ultimate in goods and services and realize the sustainable development of enterprises in the most beneficial way to society.

Hangzhou Wahaha Group, which has been shortlisted in the list of "Top 100 Light Industries" for six years in a row, holds a rigorous attitude, accurately monitors ingredients, proportioning, bottle washing, filling and storage, and strictly controls product quality. On the one hand, patented technologies such as electromagnetic scale inhibition and sterilization, bottle cap cleaning method are used to improve the level of clean production and eliminate potential quality risks; On the other hand, modern sensing technology, intelligent factory monitoring system and industrial robots such as feeding, packaging and palletizing are used to realize the information, automation and intelligent green production of catering production lines.

The reporter learned that the crystal drilling water launched by Wahaha is an upgraded version of pure water. The waist-closing design is more ergonomic, and the personalized signature area of scratch music is innovatively printed on the label, which not only conforms to the current trend of personalized consumption of products, but also advocates the concept of environmental protection and saving, and improves the user experience. It is not difficult to see that behind every product, it is actually the craftsman spirit of Wahaha people: strive for perfection and make one thing perfect; Continuous improvement, innovation and change to create maximum value for enterprises.

As a leading enterprise in cloisonne industry in China, Beijing Enamel Factory took the lead in establishing effective standardized management norms in the industry. As early as 1963, Beijing Enamel Factory worked out the process operation rules and quality standards of cloisonne, which made cloisonne handicraft industry move from experience production to standardized production. 1996 and Beijing Gongmei Group * * *, issued and implemented "China People * * and China Cloisonne Crafts Industry Standard"; In 2006, cloisonne production skills were selected into the first batch of national intangible cultural heritage list, and Qian Meihua became the first batch of national intangible cultural heritage cloisonne production skills inheritors. Since then, the cloisonne industry has a unified product quality standard, and cloisonne production has gradually moved towards scientific management.

According to Miao Yongsheng, the director of Beijing Enamel Factory and deputy general manager of Beijing Guoyiyuan Culture Investment Development Co., Ltd., since the company was restructured into a limited liability company in 2002, it has actively explored and broadened the application fields of cloisonne technology, made historic breakthroughs in indoor and outdoor architectural decoration, urban landscape engineering and other environmental art decoration, and successfully produced three large outdoor fountains of cloisonne such as "flowers" and "melody of life" in large-scale urban landscape engineering. Large cloisonne in indoor cloisonne decoration projects such as buddhist supplies, Tibet, Foya Temple, the special plane building of Capital Airport, Longxi International Hotel in Huaxi Village, Jiangyin City, Jiangsu Province, has made a major breakthrough in cloisonne production technology.

Quality is the basis of manufacturing. How many times does a cloisonne work have to be beaten, twisted and tested in a few months from design to finished product? Even professional technicians can't count it. Behind the quality assurance is the persistence of a group of great craftsmen. Only in this spirit can we produce products that truly belong to national brands and enhance the competitiveness and influence of China manufacturing.

Optimize the environment and cultivate the market with ingenuity.

With China entering a well-off society in an all-round way, the material product culture formed in the seller's market will gradually be replaced by the material culture in the buyer's market. Large supply and fierce market competition will automatically drive enterprises to pursue quality and brand, forming a pattern of good money expelling bad money. The key to cultivating the craftsman spirit of striving for perfection and putting consumers first lies in cultivating the soil of market competition and accelerating the market-oriented reform.

All along, the domestic society generally believes that under the condition of low per capita income and low consumption level, the vast majority of China people are unwilling or unable to buy high-quality and high-priced products and services, and naturally choose the business model of low quality and low price, small profits but quick turnover. However, during the interview, the reporter found that with the rapid rise of the middle class and the implementation of the national innovation-driven strategy, China's consumer demand structure is rapidly upgrading in the direction of upgrading, and the personalized requirements for products and services are increasingly strong. This can be seen from the Chinese people's enthusiasm for snapping up goods in overseas markets, but unfortunately, this enthusiasm has not been transformed into a force to promote the spirit of enterprise artisans, but into a demand for foreign products. Therefore, it has become a top priority to standardize the market ecological order, guide the formation of a healthy and benign business model, cultivate a good environment for carrying forward the craftsman spirit, and let enterprises keep up with the changes in market demand as soon as possible.

Some experts pointed out that the establishment of craftsman spirit and craftsman system mainly depends on the government's management norms and management methods of the market system. For example, if the government does not deal with the infringement of intellectual property rights in the market, it will be tantamount to conniving at this kind of behavior in disguise, which will eventually lead to bad money expelling good money.

In order to create living soil for enterprises with craftsman spirit, encourage technological innovation and improve product quality, we must strictly supervise market competitors and punish illegal acts such as counterfeiting and infringement of intellectual property rights. Miao Yongsheng believes that if the market order is chaotic and the manufacture and sale of counterfeit goods are not punished as they should be, then no one is willing to take the time and effort to keep improving. If the craftsman's innovative achievements are not protected, the "artisan spirit" will lose the motivation to inherit and carry forward, and the result will be the collapse of the whole industry. Therefore, we should integrate the government, enterprises and society as soon as possible, further strengthen the intellectual property protection of enterprise product innovation, and form a mechanism of punishing counterfeiting.

Now some enterprises, especially private enterprises, have realized that they must work hard on product quality to meet the needs of consumers, especially in the export-oriented market. Some new product brands have begun to appear and show great vitality. In the market environment and soil, China people's "artisan spirit" is being carried forward and passed down, which is undoubtedly the return of initial heart, professionalism and professional ethics.

Pass on from generation to generation, and retain talents with ingenuity.

The value of craftsman spirit is the highest level of cultural form, which needs strong encouragement from the highest level of the country and substantial long-term incentives to gradually form. In Germany, Japan and other manufacturing powers, there are world-class vocational education systems. Every year, more than 75% junior high school graduates directly enter enterprise training institutions to receive vocational and technical training.

At present, the lack of craftsman spirit in China is largely related to the "contempt" of vocational skills education. Therefore, establishing the craftsman system, creating a soil that can constantly breed craftsmen and cultivating workers with skilled professional skills have become the fundamental guarantee for inheriting the craftsman spirit.

The reporter learned that Beijing enamel factory has gathered two-thirds of the "big country craftsmen" in the cloisonne industry in China, and has trained many professional and technical talents such as national and municipal arts and crafts masters, senior arts and crafts artists, craftsmen, engineers and senior technicians for many years. Every year, the enterprise selects key talents of metal design major for national art colleges, universities and other institutions, invites industry experts to hold free training for five months, and promotes the national non-genetic inheritors to be passed down from generation to generation.

In May this year, Beijing Enamel Factory and other 50 units were awarded the title of "National Advanced Collective for the Protection of Intangible Cultural Heritage" by the Ministry of Culture and Tourism. In the future, the enamel factory will continue to improve the level of protection and inheritance, and promote the creative transformation and innovative development of Chinese excellent traditional culture.

The recently issued document of the Central Committee of the Communist Party of China on the reform of talent system points out that workers and technicians can try out the annual salary system, stock right system and option system. This policy gives more wages and benefits to professional technicians and encourages more people to join the industries of workers and technicians. Miao Yongsheng said that to become a manufacturing power, China must attach great importance to the training and construction of technicians. Giving workers and technicians higher social status and salary is the beginning to encourage the recovery of the real economy, curb social impetuousness and restore lofty industrial and technical skills.

Obviously, strengthening the education of craftsman spirit from vocational education, improving the social status and treatment of skilled personnel, and creating a social environment that respects "craftsman spirit" are also directly related to the future of China manufacturing. The insiders believe that the perfection and innovation of the "artisan system" is not only the responsibility of enterprises, but also the content that governments at all levels and social organizations need to publicize. On the premise of adhering to the socialist core values, we should eliminate the social prejudice against the craftsman profession and let the "craftsman spirit" regain its inner vitality and become the backbone of the strategy of strengthening the country.

Innovate, develop and create brands with ingenuity.

McKinsey's consumption report shows that 50% of consumers in China today are pursuing high-quality products and excellent brands, and consumers' choices are upgrading from mass products to high-end products, from the homogeneous consumption of "* * * with the same demand" in the past to the pursuit of personalization and high-end features today. People in related industries pointed out that this means great opportunities and challenges for enterprises in the process of industry transformation, which means striving for perfection in product research and development, production, marketing and other aspects under the guidance of craftsman spirit, and shaping and enhancing brand image with product quality.

"Quality is the foundation of the brand, and excellent quality is the life of the brand." In the eyes of Zong, the head of Wahaha Group, people's longing for a better life is largely the need for quality, and quality brand is the basic element of the core competitiveness of enterprises. Only by carrying forward the craftsman spirit and adhering to the principle of "quality first and efficiency first" can we effectively promote the transformation of China products into China brands.

Zong said that today's enterprises must closely combine the spirit of innovation with the spirit of artisans. In addition to strengthening independent innovation to improve the scientific and technological content, they must also improve the intrinsic value of products through continuous innovation and Excellence to ensure the quality of products, so as to get rid of the situation of "big but not strong" manufacturing industry and realize the "Made in China 2025" plan. "Only by continuous innovation and continuous pursuit of high-quality development can enterprises meet the diversified needs of the new consumption era and let China brands enrich the people's better life."

From June to 10, 2002, Beijing Enamel Factory completed the transformation. The new limited liability company takes the brand culture concept of "Jingfa" as the guidance, innovation as the means and market as the guidance, and carries out innovation in talents, systems, products and marketing concepts. Gradually, the product-centered marketing model will be transformed into a marketing model in which products and brand culture spread synchronously, and the strategic goal of "Jingfa" brand rapid expansion will be realized, and the economic and social benefits of enterprises will be improved year by year.

Chairman Yi Fucheng told reporters that in the past 60 years, the company has always regarded the protection and inheritance of cloisonne production skills as a sacred duty, paid attention to giving play to the leading role of the industry, followed closely the development trend of the national environment, focused on, absorbed and professionally developed the main business of cloisonne, actively devoted itself to the exploration and innovation of cloisonne with a strong sense of responsibility and mission, and made great achievements, casting a well-known "Jingfa" brand, forming the company's core competitive advantage and distinctive historical inheritance.

Yang Li, the founder of Zhining, told the reporter that the craftsman spirit was reborn under the superposition of scientific and technological revolution, the rise of the middle class and consumption upgrading, and the oriental costume culture containing thousands of years of philosophy and aesthetics was also reborn. "China's customization industry needs a new craftsman spirit. Only by perfecting the craftsman spirit in clothing manufacturing and service can we support China people's confidence in fashion, life and culture. Because we know that to create a handmade top grade, we need not only the rich experience of craftsmen, but also exquisite handicrafts, which definitely needs originality and needs generation after generation. " (Text/Reporter Chen Ping)