Jinshengda is a gold brand in China, and it is a regular brand like China Gold. However, Jinshengda belongs to a niche brand and does not have the good reputation of China Gold. In the shops of China Gold, the products sold are mainly investment gold bars, while Jinshengda mainly sells gold inlaid jade ornaments.

Therefore, Jinshengda may not be as good as China Gold in brand recognition and word of mouth. In addition, because Jinshengda may not be as good as China Gold in promotion and advertising, its popularity in the market is not as good as China Gold.