Mikimoto is one of the top ten luxury jewelry brands in the world, and also the top jewelry brand founded in Japan for more than 100 years. Choosing China as the spokesman for Asia should be very telling.

Reba is not only the first China spokesperson in Mikimoto, but also the first non-supermodel spokesperson. From Weibo's first brand proposition to today's publicity, Reba won the top luxury Asian spokesperson in 92 days, which is really excellent.

I think it's because the new target group in Mikimoto is aimed at young women. I think Reba interprets another charm of pearls quite well, breaking the traditional thinking that people who need to wear pearls are more gentle and introverted. It can be said that it was a very successful attempt. After all, good things need to be known.

The heat brought by rebar itself can just promote Mikimoto jewelry. Of course, Mikimoto is also willing to give up. In many places, Liba has been widely publicized, and advanced brands and excellent spokespersons will naturally cooperate for a long time.

Summarized as follows:

I think it's a matter of opinion to insist on such a thing. I have never seen anyone say that everyone knows Patek Philippe watches and Hermes bags, so B is low. I think Rebar and Mikimoto complement each other and achieve each other.