The local economy is average and medium.
Little brother's problem. Now there are large and small gold shops 12 in the city. There are two in the mall.
My brother's shop has a superior location. There are always four gold shops within 200 meters of me.
The competition is very fierce now.
My brother's shop deals in about 3,000 grams of gold, and platinum {"PD palladium" mainly includes 1 1,000 grams of relatively cheap platinum. 300 grams of platinum is the more expensive one. And diamonds.
Other gold shops are similar to mine, and the operation is similar. But platinum is not as much as mine. PT platinum is sold very little because of its limited consumption power in the county. However, everyone agrees that platinum PT is considered to be real platinum and valuable. But few people buy it.
Here's the situation.
Gold sells better. Rural people still believe in gold. Every store has a lot of gold, but my goods are still relatively complete. The price war of gold is very fierce. For example, I sell 200 a gram now. But if the store next to me sells 195 a gram. A large number of customers will go to his house to buy one gram of 195. Now the profit of gold is very low. And the price war is too fierce.
Platinum, everyone is platinum, palladium. None of them sell well. I only sold about 70 grams a month. But my goods have a kilo. Other stores are not easy to sell. I think it will be a little better than mine. Platinum has been asked by customers, but few people actually buy it because the price is relatively high. More than 400 a gram. It costs about 4000 to get married in rural areas. Most people are willing to buy gold jewelry.
Diamonds My diamonds are first-class, but they can't be sold much in the county town. They can sell for 20 yuan a month. Each diamond ring is about 1.500 yuan. I estimate that my diamonds should sell the most.
How can I compete with other stores now? Everyone has the same thing. The present situation can be said to be the absolute Red Sea. How can we win in the current environment?