China's top luxury spokesmen are: amateurs. LAY became the only China artist with three top luxury brands among the post-90s generation, namely: Haute Couture &; High-grade ready-to-wear brand Valentino (Red Blood), high-grade jewelry brand Shangmei Paris, and high-grade watch brand Hublot.

Natalie Yixing, the watch officer of Hublot, a Swiss high-end watch brand, is the latest brand ambassador. Previously, the brand's partners were outstanding people in various fields, including international top tennis prince Djokovic, Bailey and international piano master Lang Lang, and LAY was its first post-90s spokesperson.

LAY seems to be the first choice of famous brands.

In front of Hublot Chinese official website, there is a line of fine print: the representative of "fusion art". This coincides with what LAY has done in recent years.

It can be seen that more and more brands pay more attention to the fit between their own styles, characteristics and brands when choosing spokespersons. Nowadays, LAY not only gathers three luxury brands, but also new brand owners of different categories flock to it.

As for how to become a favorite of brand owners, perhaps we can find the answer from LAY's past works, achievements and public image.