Since its birth, Leofoo Brand has taken "creating value and inheriting true love" as its corporate mission and "making everyone who owns Leofoo jewelry feel happiness and respect" as its corporate development vision, specializing in the design, production and management of jewelry such as diamond inlay. The national headquarters is located in Shenzhen, coordinating the national market development and franchise store operation management.

Leofoo Jewelry has a product research and development team and a diamond inlay factory, and enjoys the reputation of "inlay expert". Leofoo Jewelry adheres to the product tenet of "simplicity can reflect the artistic soul" and the quality concept of "every product is a fine product".

In 20 18, Leofoo was awarded 16 "Shenzhen Famous Brand" and "abiding by contracts and valuing credit" in Guangdong Province for two consecutive years.

In 20 19, Leofoo product "lotus seed charm" won the gold medal in the diamond group of the 4th "Tiangong Jing" international fashion jewelry design competition, and won the title of "abiding by contracts and honoring credit" enterprise in Guangdong Province for three consecutive years.

From June 20438 to October 2020/kloc-0, Leofoo Jewelry won the award of "Top Ten Franchised Brands with Investment Value".