Eight processes of sales reception

In the eight processes of sales reception, one of the most important skills in sales in life is to learn to receive guests, because if you can't receive guests, it's easy for your customers to keep losing. Let's look at the eight processes of sales reception.

Eight processes of sales reception 1 1. Establishing a good impression is the first step-welcome guests.

In the interaction between shopping guides and customers, the first impression is very important, and no one has a second chance to shape the first impression. A good first impression is usually made when welcoming guests.

Customers must shout "hello, welcome to XXX jewelry" at a distance of 6 meters from the store door, and other employees must smile and say "hello" when they see customers. After customers enter the store, they should address their guests in an appropriate tone. Polite, enthusiastic and generous.

Second, open the topic. The second step is to break the ice.

Accurately judge the customer type: learn to strike up a conversation with customers and quickly open the topic.

By carefully observing customers, we should start by praising customers, the weather, the beauty and the children. . . .

Third, deepen the understanding of the third part-demand analysis

Did you know our XXX brand before? /Is this your first visit to XXX brand store?

Understand customer style, product preference and price through direct or indirect information. .

Direct knowledge: style, users, age, etc.

Indirect understanding: budget, purchasing power. . .

Fourthly, attracting customers is the fourth step-value shaping.

Communicate with customers, judge the target products of customers, introduce them in detail, attract customers, and vividly explain the brand, quality and style.

V. Use of Sales Tools Step 5-Customer Witness.

Qualification certificate, customer witness, brand strength, on-site test props, customer praise information, customers wearing pictures at home.

Sixth, the sixth step of stimulating the transaction-sales force.

After the customer is satisfied with the product and talks about the price, style and size, it is necessary to ask the customer to sign the bill, dig deep into the customer's deep-seated requirements and concerns for comparison, and help the customer solve the problem on the spot. Every customer must take the initiative to sign the bill.

Seven, leave customer information step seven-seeing the guests off.

When customers leave the store, they are required to make a good service registration record, and the details of customers are registered in the customer registration book. Customer information can be left on the grounds of service or gift.

When the customer leaves the store, the shopping guide should warmly deliver it to the door in person, and make the pre-delivery and return forms so that the customer can feel the attention and enthusiasm for her. Shopping customers must pay attention to and communicate the schedule.

Eight, let customers remember that you are the eighth step-send a check-out message.

In sales, every communication with customers should achieve a goal, either to complete a transaction or to establish the next communication opportunity. When we send the customer away, remember to send a short message within 5 minutes after the customer leaves the store, so as to maintain the relationship with the customer and lay the foundation for the next communication. Here are two basic small templates to share with you:

Buyer: Hello, sir, I am Xiao Wang of XX brand. Thank you very much for choosing XXX brand and your recognition and support. Please contact me in time if you have any product requirements. Glad to serve you, I wish you all the best and happiness! XXX brand Xiao Wang.

Customer: Hello, madam, I'm glad you came to XXX brand store today. Although we haven't finalized your products today, we will match better products for you to choose from according to your needs and requirements. We will contact you in time and look forward to your visit again! XXX brand Xiao Wang.

Eight processes of sales reception 2 1, reception:

The most important thing in reception is initiative and courtesy.

When a salesperson sees a customer visiting, he should immediately come forward and greet him with a smile.

If accompanied by other customers, communicate with the accompanying customers with eyes.

While making eye contact, the salesperson should briefly introduce himself and shake hands with the customer politely, and then ask the customer what help he needs.

Try to be warm and sincere.

2. Demand consultation:

The purpose of consultation is to collect information about customers' needs.

Salespeople need to collect all the information of customers as much as possible in order to fully explore and understand the accurate car purchase needs of customers.

The salesperson's inquiry must be patient and friendly. Moderation and trust are very important at this stage.

When answering customers' inquiries, salespeople should have a good grasp of the appropriateness of services, neither under-serving nor over-serving.

At this stage, customers should be allowed to express their opinions at will and listen carefully to understand their needs and wishes, so as to sell more effectively in the subsequent stage.

Moreover, at the beginning of the reception, the sales staff should take the corresponding promotional materials to the customers for inspection.

3. Vehicle introduction:

The most important thing in the vehicle entry stage is pertinence and professionalism.

Sales staff should have professional knowledge of the products they sell, and at the same time fully understand the competing models, so as to constantly compare their own products in the introduction process, highlight their selling points and advantages, and thus improve customers' recognition of their products.

4. Test drive:

During the trial operation, customers should focus on the experience of the car, avoid too much conversation, and let customers focus on getting the first experience and feeling of the car.

5. Quotation negotiation

Usually it is price negotiation. Sales staff should pay attention to ensure that customers fully understand the information about prices, products, offers and services before the price negotiation begins.

6. Sign a contract:

At the closing stage, there should be no tendency to rush for success, so that customers should have more time to consider and make decisions, but the sales staff should skillfully strengthen customers' confidence in the products they buy.

When handling the relevant documents, the sales staff should strive to create a relaxed signing atmosphere.

7. Delivery:

In order to ensure that the vehicle is unscathed, the salesperson should clean the vehicle and keep the body clean before delivery.

8, after-sales tracking:

Once the car is sold, we should always pay a return visit to the customer, keep abreast of the customer's evaluation and use of our car, and remind the customer to do a good job of maintenance.

Eight processes of sales reception 3 First of all, welcome customers to your home.

Attention: 1, warm reception

2. Ask if you have been here and have any telephone consultation.

Second, introduce the project

Note: 1. Introduction to sand table.

Step 2 ask about customers

Third, show the scene.

Note: 1. Don't neglect customers on the road.

2. Make the best route in advance.

3. Find out the advantages of huxing and introduce them to customers.

Fourth, purchase negotiation.

Attention: 1, hospitality