As we all know, the Tik Tok platform has recently adjusted its category. Then some merchants will worry about whether the category adjustment will affect Tik Tok stores.

Or category adjustment, which rules have been changed? Next, let me tell you something.

1.will the change of tiktok category have any impact on the store operation?

This change is only the change of category structure, which has no substantial impact on store operation.

2. Where can I know the changes of Tik Tok's category tree structure?

After 65438+February 26th, 2020, merchants can view the adjusted business category of the store through Backstage-Home Page-Business Category.

3. Why does the original category of Tik Tok store no longer exist?

The business category will be updated to a new category, and it may happen that the previously available category is no longer available.

Solution: Re-add the category in Store-Qualification Center-Industry Qualification in the background of the merchant, and upload the qualifications required by this category.

4. Will the goods already sold on Tik Tok be affected?

The goods that have been sold will not be affected by the change of the category tree, but the requirements for filling in the product specification attributes will change. If you need to modify and edit the goods, you need to edit them according to the specifications and attributes of the new version.

If you don't need to modify it, the goods will be sold normally on the Internet without any influence.

5. Tik Tok category adjustment, which rules have changed?

These changes are as follows:

(1) margin standard

The platform matches the deposit corresponding to the new category, and the merchant does not actively add the category/open advertising traffic order, and does not need to pay the deposit. If a new category/new advertising traffic order is added, the deposit will be paid according to the latest rules.

(2) The technical service fee standard is described as 202 1 year.

Part of the technical service fee for ordinary orders will be charged according to the three-level category.

(3) Investment categories and qualification requirements of individual industrial and commercial households/enterprises' shops, a list of three categories of goods created by ordinary shops, and a list of investment and restricted business categories of individual shops.

The platform matches the qualification requirements corresponding to the new category. In the past, the qualifications submitted by merchants were unified according to the category dimension, which did not affect the sales of existing goods. Newly created goods need to provide corresponding qualifications according to the qualification requirements of new categories.

(4) Management rules for local life service investment, management rules for alcohol investment, specification for commodity information release in toy industry, management rules for jewelry wenwan investment, management rules for second-hand commodity investment,

Clothing industry logo and label specification, clothing product release specification, automobile product release specification, heating equipment product release specification, leather and fur product release specification, maternal and child industry management specification.

According to item (4), the scope of application of the category has been changed only according to the new version of the category, and other specific requirements have not changed.

The above are possible questions about the change of Tik Tok category, and all the answers are given. If there are still unclear places, you can continue to pay attention to the cut website and continue to broadcast more content about the Tik Tok platform for you.

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