There are two international watch exhibitions in the watch industry, one of which is Baselwolrd. The full name of Basel Watch Fair is "Basel International Jewelry Watch Fair". As an annual event of the watch industry, it has a history of 45 years. The watch giant Swatch Group is also the most important exhibitor of the Basel Watch Fair. When it comes to its brand, everyone is familiar with it. The high-end brand is Breguet Blancpain, and Longines, which entered China early and deeply rooted in people's hearts, is also the backbone of Swatch Group. In fact, as the largest watch and jewellery exhibition in the world, Basel Exhibition is not only an exhibition, but also the layout of the exhibition hall.