1. teaching purpose: the university of geosciences will set up a jewelry major, the main purpose of which is to cultivate students' skills in designing and processing jewelry and gold. In the teaching process, students need to practice and experiment to make gold jewelry works, so the price is relatively low.
2. Market positioning: Geo University's gold is mainly sold to students, faculty and alumni. Compared with commercial brands, large gold has no large-scale marketing and brand premium, so the price is relatively low.