The image of a large jewelry store covers a wide range, including signboard, name, decoration, window design and commodity display. The successful image design of large jewelry stores should follow the following three principles: concise and eye-catching. If the image of a large jewelry store wants to attract attention in a dazzling array of advertisements, it must highlight its image with simple style, novel style and coordinated colors. Attach importance to display design. Pay attention to the display, hanging and display cabinets of goods, and emphasize and render the special brand atmosphere of the business premises. The image of outdoor large jewelry stores generally refers to all advertising methods in front of and near commercial premises, such as signboards, decoration of large jewelry stores, billboards, window design, neon lights, etc. In the bustling downtown area, what attracts consumers' attention most is the image of outdoor large jewelry stores. Therefore, when designing the image of outdoor large-scale jewelry stores, we should pay more attention to highlighting the external characteristics of the business premises and have distinct and unique personality, so as to guide and strengthen consumers' comparative consciousness and induce their curiosity. Emphasize the on-site effect. Because the image of a large jewelry store has the characteristics of direct operation, designers must deeply understand the internal operating environment of the store, study the characteristics of high-quality large jewelry stores, and strive to design the image of a large jewelry store that can most impress customers. 2. Facade design The facade of a boutique large jewelry store is as important to a person's image as a person's face. Facade design should consider deliberately seeking novelty while meeting business needs, show our unique personality, and strive to make customers feel good about your boutique large jewelry store. Generally speaking, facade design should not only have visual beauty and spiritual beauty, but also meet people's practical needs. The storefront design of modern large jewelry display cabinets mainly includes the following contents: three-dimensional modeling, porch, lighting, window, signs and characters, materials, decoration and greening. The goal of facade design is to attract customers' attention, facilitate guiding customers in and out, display space capacity, be safe and reliable, and thus enhance the image of the store. (1) Window design Window is a comprehensive artistic way to introduce and sell goods with goods as the main body and background as the background, with various artistic effects. A window with distinctive theme, unique style and harmonious colors can improve the overall image of a large boutique jewelry store. There are generally five types of window display: systematic: displayed in a window according to different categories of goods. Theme style: with an advertiser as the core, organize different types of goods to display around a specific theme, and convey clear information to customers, such as the display of green skin care products. Close-up: Using different artistic techniques and treatment methods, new products and special commodities are displayed in the window to enhance the advertising effect. Comprehensive type: display irrelevant goods in a window to form a complete window advertisement. Because of the great differences between commodities, this kind of display must be carefully designed to avoid disorder. Seasonal style: according to seasonal changes, focus on displaying seasonal goods to meet customers' seasonal purchase needs and help expand sales. (3) Internal design The internal design of a boutique large jewelry store mainly depends on the beauty project to be launched, thus overcoming the problem that it is difficult for other boutique large jewelry stores to find a general and effective design scheme. Usually, the interior design of jewelry showcase chain stores includes the following places: operating workspace. As far as the boutique large jewelry store is concerned, the business area should be kept clean, the equipment should be neat and perfect, the room should be quiet, have good privacy, the space should not be crowded, and a customer, a beautician and necessary equipment and materials can be accommodated, and a rectangular room should be used. The decoration of the operating room should be steady, modern and professional, creating a soothing atmosphere and making the guests feel completely relaxed. In addition, the operating area should have enough electricity to drive all kinds of instruments and equipment, supply hot and cold water at any time, and maintain proper temperature and ventilation. Waiting area. The layout of the waiting area should aim at comfort and make customers willing to wait patiently. There can be magazines and newspapers for customers to read, and TV sets can be placed for customers to kill time. If a large jewelry store is spacious, consider setting up a VIP room so that guests can lie down comfortably while waiting. Staff rest area. Provide rest and dining areas for employees, and there should be lockers to store employees' personal belongings. If the space is large enough, you can also hold a staff meeting here and put a tape recorder for employees to watch programs or conduct staff training. Administrative office area. Used to receive visitors and negotiate official business, it can be equipped with filing cabinets, telephones and computers for administrative and personnel-related information, and decorated with posters or other artworks. Color of large jewelry stores ② Signboard design The following points should be paid attention to when designing signboards: In addition to the name of the boutique large jewelry store, a line of fine print should be added to highlight the service nature; Signboards should be easy to read and remember, so as to effectively play their recognition and communication functions; For people and passers-by looking for high-quality large jewelry stores, signboards are the first essential content and the first step for you to contact customers. Signboards are used to identify large jewelry stores and attract business. A good signboard has a high degree of summary of the business contents of a boutique large jewelry showcase shop, has a strong artistic appeal, has a very important visual stimulus and psychological impact on consumers, and can strengthen memory and promote communication. Signs should have a certain meaning, so that customers can get happy associations from them; In order to attract people's attention, the signboard should have neon lights and good lighting equipment, and the brand name of the enterprise should be printed on it. After the signboard is installed, it should be properly maintained and kept clean at any time. If it is damaged, it should be replaced and repaired immediately. A shabby signboard will make customers feel that you can't provide first-class service. There was once a boutique large jewelry store decorated with crimson color as the background color, and the rose color was looming against the crimson color. This image left a good impression on customers, and the employees in the store worked hard. It is estimated that after one year, employees began to ask for unreasonable leave, which once caused a shortage of staff. The operator is very confused, and only after communicating with the staff can he understand that it is easy to get tired when working here, especially when there is a tingling pain in his head. After analysis, I realized that it was all caused by the wall color of large boutique jewelry stores. After finding out the reason, the operator arranged potted plants outside the window and in the store, and reduced the brightness of spotlights and increased fluorescent lights and indirect lighting in the lighting places. After that, the discomfort of employees will be reduced. Although making signboards is not a small investment, well-made signboards can last for a long time. Don't save money on signboards. An excellent signboard design can enhance the image of a large boutique jewelry store. Many small advertising companies lack specialized designers and the ability to develop excellent works. With vest headquarters, this problem can be easily solved. From the way, we usually divide the image of large jewelry stores into indoor and outdoor. The image of indoor large-scale jewelry stores refers to all kinds of advertisements in the business premises, such as hanging colorful flags with brand patterns, banners reflecting the culture of boutique large-scale jewelry stores, and all kinds of goods displayed in counters. There is no doubt that the image of indoor large jewelry stores is closer to consumers in time and space than other forms of advertising, so it has the greatest and most direct influence on customers' consumption behavior. According to the survey statistics, about 3/4 of the consumption behavior is decided in the consumption place, that is to say, the consumption behavior of most customers is greatly influenced by the consumption environment and atmosphere. In view of this, the image design of indoor large jewelry stores should attach great importance to showing the texture of goods and thoughtful service, and deliberately create a warm atmosphere through modern audio-visual technology, so as to better arouse consumers' consumption consciousness and urge guests to have consumption behavior. In this example, we can find that color is a very important part in the storefront design of large jewelry display cabinets. Reasonable use of color can create a unique atmosphere in commercial shops. Different light sources have different color projections. For example, incandescent lamps tend to emit red light, fluorescent lamps tend to emit blue light, and even sunlight will change color. Different colors will make people feel different. Generally speaking, red or yellow gives a warm feeling, blue or green gives a cold feeling, while white, gray and black give a moderate feeling. The use of green in the operation area and reception area can bring people a sense of comfort and tranquility: blue is usually used in narrow areas, such as lounges, which can broaden the visual space, while yellow has a pleasant and exciting feeling and can be used in consultation rooms and retail areas.