Does Taobao need qualifications to open a jewelry store?
Need.
If it is qualified, it is the Taobao business license of the merchant and a copy of the corporate identity certificate, which is normal. These are more important, such as bank certificate and trademark certificate.
There are no particularly rigid requirements for individual shops. If it is branded jewelry, you need brand authorization to sell it online.
It would be better if there is a jewelry appraisal certificate issued by an official institution.
How to operate?
1, don't sell it after opening the store.
After many traditional offline operations, they consider how to put the products on the shelves and sell them in the shortest time, so it is very simple to rush for success, and it is difficult to carry out later operations.
After choosing a model, we should focus on the store decoration.
Therefore, in order to have good sales in the future, we must do a good job in store decoration and product selection before this.
Don't just ask questions that others don't understand.
It is said that everything is difficult at the beginning, and the difficulty lies in that you are not familiar with the channel and don't understand a lot of things. Although it is good to ask questions diligently, ask the right person, not others at will.
If the right steps are not taken at first, the road to operation will become more and more difficult.
If you want to consult the operation of Taobao, you'd better find some big coffee or experienced seniors in the industry, so you can take fewer detours.
3. Optimize baby rankings
In order to get better display and exposure, we must first start to optimize the baby's ranking. Because the display can bring clicks, and the click rate can bring turnover.
The premise of the transaction is to have a good ranking, and the purpose of optimizing keywords is to let buyers quickly find their own promotional treasures.
To optimize the ranking, we must start with the baby title, loading and unloading time and main picture. The most important thing is to match the title and keywords accurately.
4. Don't blindly spend money on promotion.
The newly opened shop has no profit. Don't consider investment promotion if there is a shortage of funds.
Because in the process of promotion, it is inevitable to raise the bidding price, and the money spent may not be effective, and even bring ranking.
Because the weight of the baby in the store is relatively low, it is not effective to pay a high price.
There will definitely be sellers who want to use taobao guest to promote it, but Baby has just been put on the shelves without popularity and sales, and there won't be too many taobao guest willing to promote it.
On the one hand, Taobao agent reminds sellers not to be upset, on the other hand, it also reminds everyone not to spend money blindly for promotion, or to take it slow and steady.
After preparing the qualifications needed to open a jewelry store, merchants can apply for opening a store. After the successful application, we should focus on the optimization and promotion of the baby.
However, it should be noted that stores must be positioned in advance to determine whether to take the niche route or the luxury brand route.