So, how to invest in jewelry business?
If you want to make a profit in the jewelry market, you must have an industry vision, a value-added vision and an investment vision.
Industry eye
1. Have jewelry expertise: Beginners can enrich themselves by using related jewelry books or jewelry exhibitions in the industry. But the best way is to establish a good relationship with jewelers and get the correct jewelry knowledge directly from the store.
2. Popularity and source of goods: If you can directly order goods from _L jewelers, you can improve your market competitiveness by subtracting intermediate links. However, starting a business must be done step by step in order to succeed.
3. Establish the characteristics of the goods: If you want your gems to be welcomed by customers, unique style design is the key to success. In this era of emphasizing individuality, some jewelers even let customers directly choose the original stone and then determine the design style. Therefore, it attracts fashionable consumers, which is often a necessary "success skill" for jewelers.
4. Relationship between peers: Successful jewelers should avoid mutual jealousy among peers. Because the jewelry industry involves a wide range and does not rely on the "exchange of needed goods" of peers, it is easy to ignore various situations in the market.
5. Diversification of industry market: dispersing your customers to all levels not only reduces risks, but also makes your gem marketing full of diversity.
Value-added eye
Value-added market: Generally, colored gems and diamonds increase their value by about 10% every three years. At present, many people start to make jewelry with others, such as some brands in Shenzhen, such as Zhou Dasheng and Zhou Dajin. To join these brands, it is generally necessary to buy at least 300 thousand goods from the company headquarters (in terms of inlay). The company headquarters will provide you with fixed counters for decoration and distribution, and the store rent will be paid by yourself. It is also required to reserve sufficient working capital and hand in10,000-20,000 (inlaid) to the company headquarters every year. The head office will send a supervisor to train your employees properly and monitor personal belongings. This method is adopted by most jewelers in Chinese mainland at present, with relatively low cost and small risk coefficient. R If you have enough money, you can also choose to be a "jewelry supermarket". Introduce different jewelry brands, many local brands are based on this, such as Jin Dian in Chongqing and Xingguang Jewelry in Anhui. R has also worked as a specialty store, and some people have adopted this method, such as Kimberly-Clark in Henan and Clety in Hunan. However, these brands are the products of slow growth when the competition was not too fierce in the early stage, so it is not appropriate to imitate them today. Now, starting to be a specialty store is generally carried out as a later development when the brand is very influential in a certain area. Of course, if you just want to make spar (crystal, garnet, etc. ), you can also start from the store, because the cost of this store is not very high, and the consumer group is also large. R Now, if you make pure gold (gold and platinum), the cost is relatively high, but the capital turnover is fast. Especially this year, everyone is robbing for gold. General shopping malls deduct 5- 10 points, and the profit rate is more than ten points. The specific cost depends on how big the store is. If there are not millions, don't try the water. At present, gold factories are mainly concentrated in Shenzhen, such as Baitai Gold, Gold Leaf and Emerald. There are orchids in Hubei, but not outside Hubei. R is a kind of inlay (18K plain gold diamond ornament), and its cost is slightly lower. In shopping malls, it usually takes 500,000 to 1 10,000 to get an island. This profit rate is generally 30- 100%, but the turnover is slow and there are many gray expenses. Goods are generally the cheapest in Shenzhen, and many factories are concentrated in Shenzhen Luohu Shuibei area. Diamond is rich in raw materials, and there are many inlay factories, such as Liang's jewelry, which is famous for its PT at present, 18K zirconium, domestic luxury TTF, micro-inlaid Yafu, and some conventional manufacturers, such as Edcom, Millennium Star, Starlight and so on. And now the factories that used to do foreign trade in Panyu, Guangdong Province have also begun to turn to domestic sales. R Enshi is also a good choice to make silver ornaments and spar. Silver jewelry is generally 1000 yuan. The factory is mainly located in Panyu, Guangzhou, and there are many sales centers in Shenzhen. For example, crystal is cheaper in the East China Sea, and jade is also cheaper in Sihui and Pingzhou in Guangdong. You can open tens of thousands of stores, and silver ornaments can also join. The specific conditions should be available online. R making high-grade jadeite is too deep, so don't sell it easily without certain experience.