"It's like a spring breeze blowing in the night, blowing off the petals of ten thousand pear trees", a little-known local small state-owned winery has become a new brewing star on the land of Sanjin-Shanxi Lihuachun Brewing Group Co., Ltd., and achieved good economic benefits in 14. This year, it is estimated that the sales revenue will be 1 100 million yuan and the profit and tax will be 26 million yuan, which is the highest level in recent years. This year's Lihua Spring can be described as double happiness: first, the traditional brewing technology of Lihua Spring Liquor won the title of national intangible cultural heritage, and second, the Lihua Spring brand won the title of national well-known trademark. Pear blossom spring wine has a long history, with a history of thousands of years. According to legend, in 855 AD (the fifth year of Tang Dynasty), when Li Keyong, the King of Jin, Tianwangfu, Jincheng County, Yingzhou County, Shanxi Province was born, a golden phoenix flew out of the well of Tianwang Temple. People were very surprised and called this well "Jinfeng Well". This well is sweet and bitter, and the white wine brewed is extremely sweet. Besides, in the second year of Liao Qingning (A.D. 1056), the first wooden pagoda in the world, Sakyamuni Wooden Pagoda in Yingzhou, was completed, and Xiao Huanghou was lucky enough to open the ceremony, and Yingzhou officials presented it with wine. After the queen mother drank it, she felt high. It was a beautiful spring day, and the pears in Sakyamuni Buddha Temple were in full bloom, white and bright, and full of vitality. Xiao Hou saw this scene and gave it a name. " Things are different, and the years are long. Since the Song and Liao Dynasties, it has experienced changes in Yuan, Ming, Qing and the Republic of China. Yingzhou people suffered from the war and were displaced from place to place, but Yingzhou people like to drink white wine and the tradition of being good at making wine has continued. After the founding of New China, Yingzhou's brewing workshops embarked on the road of cooperation, from single workshop production to collective cooperative production; 1975, the first local state-owned winery was established in Yingxian county. Over the years, due to poor technology, weak infrastructure and monotonous products, sales have never been able to get out of the cycle of ups and downs; 1992 to 1993, sales are more difficult and the product backlog is serious; 1993 has a loss of 830,000 yuan and is facing the dilemma of production suspension. At the beginning of 1994, Yingxian winery set up a new leadership team headed by Zhao Jie, the chairman of the board, to lead all employees to strive for innovation; Grasping management, promoting science and technology, improving quality, creating famous brands and expanding the market have finally rushed out of the predicament and ushered in the dawn. The "Characteristic Erguotou" and "Refined Pear Flower Spring" developed in that year both won the gold medal in Moscow International Famous Products Expo. At the end of 1994, Lihua old cellar of low-alcohol Luzhou-flavor liquor was developed. Since then, the history of Yingxian Distillery only producing highly Luzhou-flavor liquor has completely ended, forming a product structure with medium and low alcohol content, fragrant flavor and strong flavor, multi-specification and multi-variety. They make great efforts to grasp marketing, increase advertising, expand product sales, and gradually improve economic benefits. 1994 produced 2,499 tons of liquor, with sales income of12.54 million yuan and realized profits and taxes of 2.62 million yuan. In that year, it turned losses into profits, reaching 1996, with sales income of more than 90 million yuan and profits and taxes of 25 million yuan. At that time, Yingxian Winery was reorganized into Shanxi Lihua Chun Brewing Group Co., Ltd. ..