Jin Xin Jewelry Co., Ltd. (1997 10) was established in 10, with a business area of less than 300 square meters, a registered capital of 2 million yuan and 28 employees. For more than seven years, Jin Xin Jewelry has always adhered to the fundamental purpose of "revitalizing the social economy and benefiting the people"; Taking the road of "famous products enter famous stores and serve brands" as the management policy, taking honesty as the foundation, taking the road of brand strategy, strengthening scientific management, recruiting talents, and determined to make the enterprise bigger and stronger. 200 1 65438+February1The company joined hands with Luoyang Department Store located in the center of Luoyang to establish Luobai Jinxin Jewelry City. Pingdingshan Wanjia Jin Xin Jewelry City September 2002, Xuchang Hongbao Jin Xin Jewelry City June 2002+February 2002, Zhengzhou Jinboda Jin Xin Jewelry City June 2002, Xinyang Yaxing Jin Xin Jewelry City April 2003, Zhengzhou Friendship Jin Xin Jewelry City June 2003+February 2004 +65438. In February 2005, the company started franchise chain operation in the whole province, which accelerated the realization of Jin Xin's strategic objectives.