Off-season measures for jewelry sales 1, product update
Many shops think that the off-season is coming, the passenger flow is less, and they don't pay much attention to the timely update of goods. Even if a style is not updated in the window for two weeks, it will directly affect the customer occupancy rate. Shops should keep their styles constantly updated and stick to a small number of varieties. This can not only attract customers' attention, increase sales, but also strengthen brand image.
Jewelry sales are off season. Activate employee status
In the morning, employees just arrived at the company and went to work directly, showing poor state and laziness. The correct way is to hold a routine morning meeting before going to work every day, not only to set the daily work goals, but also to adjust the state of employees by dancing, so that employees can get rid of drowsiness from the beginning and be in a passionate working atmosphere.
Jewelry sales are off season. Encourage sales.
Because there is no passenger flow, jewelry consultants are generally lazy and have no motivation. Even if they are interested in customer choice, they will be influenced by employee status and lose their desire to buy. At this time, it is advisable to increase the sales enthusiasm of employees by increasing rewards, so that employees can be more motivated to attract customers and serve customers, thus increasing sales.
Jewelry sales are off season. Innovative marketing model.
In the off-season, the business of each store is not ideal, so they have come up with discount tools to attract customers. Looking around, the whole street is the same discount promotion activities, which are nothing new and make consumers feel numb. In fact, clever promotional activities can win the favor of consumers.
Off-season of jewelry sales 5. Horizontal alliance
Your shop is not doing well. What about the clothes and bags next door? There is always a product that attracts customers. Customers can enjoy a 20% discount or even a 10% discount when they buy clothes at his home and then go to your home. Will customers remain indifferent? Quietly increase the purchase rate of the store without customers' knowledge.
Jewelry sales are off season. Team charging
Your shop is not doing well. What about the clothes and bags next door? There is always a product that attracts customers. Customers can enjoy a 20% discount or even a 10% discount when they buy clothes at his home and then go to your home. Will customers remain indifferent? Quietly increase the purchase rate of the store without customers' knowledge. When the passenger flow is low, employees should be familiar with the goods and conduct simulation drills. For example, all employees are grouped and tried on, and the item number, price, existing inventory code and number of pieces tried on are recorded. It can not only sort out the categories of products, but also analyze people and bodies with different styles, deepen the familiarity with products and be more handy when trying on for customers.
Jewelry sales are off season. VIP maintenance
In addition, when there are few passengers, you can also assign personnel to check and sort out the customer information of the store, pay a targeted return visit to existing old customers, and collect customers' suggestions and opinions, which can not only enhance the feelings with VIP customers, but also prepare for future sales.
The Key of Jewelry Appraisal: Transparency and Color
In order to gradually narrow down the list of minerals that appraisers may suspect, the above 25 minerals are divided into transparent and opaque categories according to transparency; According to the color, it can be divided into colorless, red pink, blue purple, green, yellow, brown orange and so on. Identification can be based on the transparency and color of unknown minerals or finished products, and the corresponding identification table can be viewed by comparison. For example, there are two kinds of opaque jewelry with different green stripes, almost certainly malachite, dyed agate, dyed striped marble, green fiber mineral, glass or plastic. Therefore, for appraisers, the transparency and color of unknown jewelry have special significance. It should be noted that magnifying glass and spotlight pencil flashlight are essential for naked eye observation.
refractive index
This is the second step of observation, and its purpose is to reduce the number of suspected minerals after estimating the refractive index range of the measured jewelry. Appraisers can roughly estimate the refractive index range of this mineral from the luster, and the stronger the luster, the higher the refractive index. Jewelry with diamond luster, whose refractive index exceeds the highest range of refractometer scale (1.80); The refractive index of glass luster is 1.8- 1.5. Compared with jewelry with known refractive index, the similarity of luster can quickly help appraisers to classify unknown jewelry according to refractive index or luster. Waxy, greasy and shiny jewelry generally has a poor polished surface, and silky luster indicates that there may be many real inclusions.
Color brightness
There is a difference between bright and dark colors of jewelry. For the purpose of recognition, three colors are artificially divided into bright, medium and dark according to the brightness of colors. For example, only emeralds, emeralds and garnets are bright green gems; Dyed or inlaid combination gems. When the flat top of a transparent plane gem is prevented from rotating on white paper, if a red ring appears at the waist of the gem, it implies that the top is a double assembly of garnet. It emits red light from dark fresh sapphire, which can be considered as synthetic spinel or zoisite variety Tanzanite.
chromatic dispersion
The purpose of this observation step is to distinguish some gems and substitutes with strong dispersion observed by naked eyes, such as diamonds, zircon, sphene, garnet, rutile, artificial rutile, titanium gills (titanium gills) and some glasses from other gems.
divide
Only diamonds, topaz, spodumene and feldspar have obvious cleavage.
proportion
Beginners should often practice hand balancing specific gravity. The method is to compare the minerals with known specific gravity with unknown jewelry and minerals by hand, and get a basis for estimating the specific gravity range. If necessary, put it into a liquid with appropriate specific gravity for actual measurement.
Double shadow
With naked eyes or a low-power magnifying glass, we can see that there is a ghost (edge) in the adjacent part of the gemstone corresponding to the carving surface, and there are sphene, zircon, olivine, tourmaline and artificial rutile with strong ghost properties.
difficulty
If the finished gem has round edges and polishing differences, it shows that its hardness is low. And some cheap materials such as synthetic corundum, if the polishing speed is too fast, will cause inferior polishing quality, which will be produced when polishing again? Is it hot? It is also its characteristic.
Polychromaticity
When turning the gem, the naked eye can see that the multicolored original stones are spodumene, andalusite, tourmaline, zircon, ruby, sapphire and metamorphic rock. Rare gems include topaz, cordierite, zoisite and epidote.
Jewelry brand domestic brand
1: Darry Ring (the top famous brand in Hong Kong, a romantic proposal ring adhering to the only concept of true love)
2. Chow Tai Fook (founded in 1929, a famous trademark in China and a famous jewelry brand)
3. Zhou Shengsheng (founded in 1938, one of the top ten famous jewelry brands in Hong Kong)
4. Xie Ruilin (a famous Hongkong brand, founded in 197 1).
5. Liu Fu (China well-known trademark, Hongkong listed company, jewelry fashion brand)
6. Lao Fengxiang (starting with 1848, won the well-known trademark of China and China).
7. Kimberly (diamond design, cutting and grinding, one of the well-known diamond sellers)
8. Golden Supreme (China well-known trademark, top ten jewelry brands, famous Hongkong brands)
9. Chaohongji (China listed brand, 1997 was founded in Guangdong, China).
10: Hengxin (a well-known trademark in China, a leading enterprise in the domestic jewelry industry and one of the top ten diamond ring brands)
International brand
1 cartier) (1847 Paris, France)
2 Darry Ring (founded in Hong Kong in 1990s)
3 Tiffany &; Company) (1837 new york, USA)
4 Bulgari (Bulgari) (1884 Italy)
5 Van Cleef & Arpels; Yabao (1906, Paris, France)
6 Harry Winston Harry Winston (New York, USA: 1890)
7 de rier) (1837 Paris, France)
Boucheron) (1858 Paris, France)
9 Mikimoto) (1893)
10 swarovski) (1895 Austria)
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