Silver ornaments have been diverted from traditional shopping malls and jewelry buildings. Because of its low cost and changeable shape, it has become a fashion ornament in the past two years and blooms everywhere in the form of characteristic shops. The total sales volume has not weakened, but has been rising. However, the diversification trend of silver jewelry is obvious. Although inlaid silver jewelry still occupies the main position, the demand for inlaid silver jewelry has also increased obviously.
The cost of raw materials in silver ornaments is actually not high, and one gram of silver is worth about 2 yuan. The low cost makes the modeling of fashionable silver jewelry tend to be bold and exquisite. The rise of jewelry stores is because more and more people realize the rich profits.
Form of opening shop
At present, jewelry stores are mainly divided into the following three forms:
One is the franchise stores and chain stores of a certain brand of jewelry. After paying the franchise fee, these stores accept the unified delivery and promotion arrangements of the head office, and the purchase channels are relatively single and centralized. The success of the head office brand has a great influence on the sales of franchise stores. But at the beginning of opening a store, a successful brand is more likely to help shopkeepers win the trust of consumers faster. For example, the silver age, silver workshops and silver products.
The other is that the operators organize their own supply and set their own prices. Generally speaking, professional wholesale markets and even overseas tourist destinations are the main channels for purchasing goods.
There is also a branch of a jewelry company.
It is worth noting that even the head office of Zhao Guang franchise stores or the branches of jewelry companies, most of the above-mentioned stores do not really belong to their own factories, and it is difficult to guarantee the uniqueness of styles, which requires the store manager to have a certain aesthetic level when purchasing goods, thus forming an attraction to customers.
Shop selection
Fashion silver jewelry attracts consumers with rich styles, and retail is the most important form. The following sections were selected:
The first is around colleges and universities. Student consumers are more likely to accept low-priced and fashionable silver ornaments, especially earrings and rings with prices ranging from five yuan to dozens of yuan.
Second, there are dense clothing stores and small and medium-sized restaurants around the bustling area. Just as more and more shopping malls put fashion jewelry cabinets between clothing cabinets, buying clothes with accessories at the same time is a subconscious consumption habit of many female consumers, and it is easier to accept jewelry consumption when consuming clothes. Small and medium-sized restaurants, which mainly focus on family consumption, can bring a relatively fixed flow of people to the surrounding jewelry stores, such as consumers wandering after meals.
The third is around large emerging communities. Because most of the residents are young white-collar workers, they have high interest and requirements in catching fashion and matching daily clothes.
It is also an option to set up counters in supermarkets or shopping malls to promote sales through their popularity. However, due to the inevitable large fees such as entrance fees and counter fees, as well as cumbersome checkout procedures, it may be more difficult for shopkeepers who do small businesses.
No matter where you drive, be careful not to drive beside the main road. It's best to drive in two lanes so that shoppers can come to your store. Too wide a street makes it difficult for shoppers to cross the road. Although the traffic volume is large, the effective passenger flow is small.
storage location
For new entrepreneurs, one advantage of choosing to open a silver jewelry store is that the storefront does not need to be very large.
A storefront of more than ten square meters is more suitable. This makes it easier to find a store, bear the rent, and take care of the business, so as to prevent a dazzling array of small silver ornaments from being stolen. Most importantly, such a small shop is enough to open a jewelry store-nail a black cloth on the wall or make a display cabinet, which can hold hundreds of earrings or rings. 10 square meter shop is enough to display nearly a thousand kinds of samples, and it is enough for one or two people to look after the shop.
Another advantage of a small storefront is that the goods are displayed more closely, which will visually feel rich in varieties and real in price, and it is easier to grasp the main consumer groups of silver jewelry.
Considering the location of the site is also related to your market positioning. It is also made of silver. If it is a low-priced mass trinket, then pay attention to the flow of people; If you are making Tibetan, Miao and other unique silver jewelry products, then the flow of people is not the most direct, and sometimes more people will affect the sense of belonging and superiority of loyal customers. Just put it in a quiet area with many consumers.