In fact, the price difference of Barbie dolls is particularly large, ranging from tens of yuan to tens of thousands of yuan, depending on what you want.
At present, many people who buy Barbie dolls in China will complain that it doesn't cost much to buy only one Barbie doll, but if you want to buy all the accessories of Barbie dolls according to the tips on the package, it will cost several times more than buying a Barbie doll. Even a small Barbie cosmetic box is more expensive than Barbie herself. Martel Company is a famous Barbie doll manufacturer. In the decades after the company launched Barbie dolls, they had to face the impact of various imitators and waves of low-priced products. I often encounter an embarrassing situation. I just launched a Barbie doll with a price of 20-30 yuan, and the imitator immediately made a copy of 15 yuan. The Barbie doll market in martel once faced a crisis. In order to completely reverse this passive situation, martel Company has studied a scheme, that is, building a product firewall. The company launched a Barbie doll, the unprecedented price is only 10 dollars. Such a price is almost unprofitable. However, after this Barbie doll with a price of 10 entered the market, it immediately attracted the attention of girls all over the United States, and made them enter the Barbie counter set up by martel Company. This move is obviously fatal to imitators, and imitations on the market soon disappear. At the same time, martel also received good news from counters all over the country. Those girls who bought Barbie dolls for only 10 will continue to buy other auxiliary toy equipment and other types of toys, so that martel companies can benefit greatly from these auxiliary equipment and toys. However, this is not the most classic place for martel to use the product pyramid model. At the same time, martel company began to look for other profitable products. Through our efforts, we found the market opportunity of Barbie dolls with a value of 100-200 dollars. The target customer of the expensive Barbie doll is no longer the little girl, but the little girl's mother. These mothers grew up playing with Barbie dolls twenty or thirty years ago. They will remember these Barbie dolls very happily, and now they all have money at their disposal. These mothers will buy themselves a carefully designed Barbie doll-excellent workmanship and unique design, which will remind them of the good old days. This Barbie doll is not just a toy, but a collection. For example, users who buy high-end teddy bears generally choose to buy some low-end products as gifts between friends. For example, a mother bought a Barbie doll worth 10 for her daughter and usually bought a Barbie doll worth 100-200 for herself at the same time.